Nextbike Audience in Germany
Nextbike has an estimated audience of 399,830 people in Germany. 43.1% are female, 56.9% are male, average age 39.9. Top regions: Hessen, Nordrhein-Westfalen, Berlin. Top brand affinities: Public transport, Deutschlandticket, Bicycle touring, Val Kilmer, Dehner.
The average Nextbike fan in Germany is 39.9 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Berlin. Top brand affinities include Public transport, Deutschlandticket, Bicycle touring, with strongest over-indexing on Public transport (5.66× the country average). Demographically, the Nextbike audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Nextbike fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 39.9 |
| Estimated audience size | 399,830 |
Audience persona
The typical Nextbike fan in Germany is more male, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for Public transport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 168,641 | 5.54× |
| Nordrhein-Westfalen | 113,382 | 1.3× |
| Berlin | 45,285 | 2.53× |
| Baden-Württemberg | 34,786 | 0.64× |
| Sachsen | 29,462 | 1.5× |
| Bayern | 17,811 | 0.28× |
| Niedersachsen | 10,937 | 0.28× |
| Brandenburg | 10,779 | 0.87× |
| Rheinland-Pfalz | 9,155 | 0.46× |
| Bremen | 4,097 | 1.2× |
| Hamburg | 3,488 | 0.39× |
| Schleswig-Holstein | 3,297 | 0.23× |
| Sachsen-Anhalt | 3,216 | 0.31× |
| Thüringen | 2,062 | 0.2× |
| Mecklenburg-Vorpommern | 1,253 | 0.16× |
| Saarland | 589 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Public transport | 5.66× | Cars & Mobility |
| Deutschlandticket | 2.42× | Cars & Mobility |
| Bicycle touring | 2.65× | Sports |
| Val Kilmer | 2.65× | Movies & TV |
| Dehner | 2.96× | Home & Garden |
| Mountain bike | 2.11× | Sports |
| Cycling | 1.84× | Sports |
| Freenow | 9.04× | Cars & Mobility |
| Bicycle | 1.76× | Cars & Mobility |
| Racing bicycle | 2.34× | Sports |
| Electric bicycle | 2.18× | Cars & Mobility |
| Cycle sport | 2.09× | Sports |
| Berlin S-Bahn | 4.36× | Travel & Leisure |
| Condor | 2.81× | Travel & Leisure |
| Auto mechanic | 1.79× | Cars & Mobility |
| Electric car | 1.51× | Cars & Mobility |
| ADAC | 1.51× | Cars & Mobility |
| Solar energy | 1.53× | Home & Garden |
| Tire | 1.53× | Cars & Mobility |
| Wetter.de | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.3 |
| DIY Mentality | THRILL | 1.22 |
| Indulgence | JOY | 1.16 |
| Sustainability | BALANCE | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.2% |
| Poland | 6.5% |
| Austria | 5.2% |
See Nextbike audiences in other countries
More Bicycle audiences in Germany
- Shimano (2,380,311)
- Trek Bicycle Corporation (2,222,066)
- SRAM Corporation (1,926,613)
- Cervélo (1,468,362)
- Colnago (1,414,304)
Frequently asked questions
How many fans does Nextbike have in Germany?
Nextbike has an estimated audience of 399,830 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Nextbike fans?
43.1% of Nextbike fans are female, 56.9% are male, with an average age of 39.9 years.
Which brands do Nextbike fans like most?
Nextbike fans show strongest brand affinity for Public transport (5.66×), Deutschlandticket (2.42×), and Bicycle touring (2.65×) over the country average.
Where do Nextbike fans live in Germany?
Nextbike fans in Germany are most concentrated in Hessen (reach 168,641), Nordrhein-Westfalen (reach 113,382), and Berlin (reach 45,285). These three regions account for the largest share of the active audience.
What other brands do Nextbike fans also like?
Beyond Nextbike itself, the audience over-indexes on Deutschlandticket (2.42×), Bicycle touring (2.65×), Val Kilmer (2.65×), and Dehner (2.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nextbike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.