Rascasse Audience Intelligence

Nextbike Target Market in Germany

A data profile of the people who buy, follow and care about Nextbike in Germany — modelled from more than twelve digital signal sources. Nextbike has an estimated audience of 473,958 people in Germany.

#16among Bicycle in Germany#1597among Brand in Germany#564in Cars & Mobility

The average Nextbike fan in Germany is 41.3 years old, more male, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Berlin.

Top brand affinities include Public transport, Deutschlandticket, Bicycle touring, with strongest over-indexing on Public transport (5.66× the country average).

Demographically, the Nextbike audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nextbike fan in Germany is more male, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Public transport.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nextbike profile in Germany.

Audience size
474K
in Germany
Gender
41.8%♀
58.2% male
Age
41.3
average years
Country rank
#12280
Brand in Germany
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nextbike

41.8% are female, 58.2% are male, average age 41.3.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Nextbike audience in Germany
MetricValue
Female41.8%
Male58.2%
Average age41.3
Estimated audience size473,958
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Nextbike audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

67.9%

of the worldwide Nextbike audience comes from Germany.

Worldwide audience distribution share by country for Nextbike
CountryShare
Germany67.9%
Poland6.5%
Austria5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nextbike audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nextbike customers by region in Germany
#RegionReachAffinity×
01Hessen~200K6.21×
02Berlin~40K2.07×
03Nordrhein-Westfalen~100K1.43×
04Sachsen~30K1.43×
05Bremen~4K1.18×
06Brandenburg~10K0.81×
07Saarland~3K0.66×
08Baden-Württemberg~30K0.60×
09Rheinland-Pfalz~10K0.54×
10Mecklenburg-Vorpommern~4K0.51×
11Sachsen-Anhalt~5K0.47×
12Thüringen~5K0.46×
13Hamburg~4K0.45×
14Schleswig-Holstein~6K0.38×
15Niedersachsen~10K0.32×
16Bayern~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Nextbike, Germany
0.31×1.00×6.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nextbike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nextbike audience
#·InterestCategoryAffinity×
01FreenowCars & Mobility9.04×
02Public transportCars & Mobility5.66×
03Berlin S-BahnTravel & Leisure4.36×
04DehnerHome & Garden2.96×
05CondorTravel & Leisure2.81×
06Bicycle touringSports2.65×
07Tour de FranceSports2.50×
08DeutschlandticketCars & Mobility2.42×
09Racing bicycleSports2.34×
10Electric bicycleCars & Mobility2.18×
11Mountain bikeSports2.11×
12Cycle sportSports2.09×
13CyclingSports1.84×
14Auto mechanicCars & Mobility1.79×
15BicycleCars & Mobility1.76×
16Wetter.deHome & Garden1.54×
17Solar energyHome & Garden1.53×
18TireCars & Mobility1.53×
19Electric carCars & Mobility1.51×
20ADACCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nextbike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nextbike audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.45×
TravellingTHRILL1.22×
Sports ActivityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nextbike audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
ExtroversionTHRILL0.86×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nextbike's target market in Germany?

Nextbike's target market in Germany covers an estimated 473,958 people, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Nextbike customers?

41.8% of the Nextbike audience are female, 58.2% are male, with an average age of 41.3 years.

03

Which brands do Nextbike fans like most?

Nextbike fans show strongest brand affinity for Public transport (5.66×), Deutschlandticket (2.42×), and Bicycle touring (2.65×) over the country average.

04

Where do Nextbike fans live in Germany?

Nextbike fans in Germany are most concentrated in Hessen (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Berlin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nextbike fans also like?

Beyond Nextbike itself, the audience over-indexes on Deutschlandticket (2.42×), Bicycle touring (2.65×), Tour de France (2.5×), and Dehner (2.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in Germany

See Nextbike audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nextbike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →