Ostfriesen-Zeitung Audience in Germany
Ostfriesen-Zeitung has an estimated audience of 315,692 people in Germany. 54.7% are female, 45.3% are male, average age 42.7. Top regions: Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities: Progressive rock, Stradivarius, Pillow, Jack White, Natural rubber.
The average Ostfriesen-Zeitung fan in Germany is 42.7 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities include Progressive rock, Stradivarius, Pillow, with strongest over-indexing on Progressive rock (2.73× the country average). Demographically, the Ostfriesen-Zeitung audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Ostfriesen-Zeitung fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.7 |
| Estimated audience size | 315,692 |
Audience persona
The typical Ostfriesen-Zeitung fan in Germany is balanced, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 236,770 | 11.71× |
| Nordrhein-Westfalen | 17,866 | 0.26× |
| Hamburg | 12,350 | 1.73× |
| Bayern | 3,789 | 0.07× |
| Schleswig-Holstein | 3,679 | 0.32× |
| Hessen | 2,968 | 0.12× |
| Bremen | 2,628 | 0.97× |
| Berlin | 2,612 | 0.19× |
| Baden-Württemberg | 2,403 | 0.06× |
| Mecklenburg-Vorpommern | 1,471 | 0.24× |
| Sachsen | 1,392 | 0.09× |
| Rheinland-Pfalz | 1,139 | 0.07× |
| Brandenburg | 480 | 0.05× |
| Sachsen-Anhalt | 336 | 0.04× |
| Thüringen | 309 | 0.04× |
| Saarland | 111 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.73× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.64× | Home & Garden |
| Jack White | 1.68× | Movies & TV |
| Natural rubber | 1.66× | Cars & Mobility |
| Zamalek SC | 3.83× | Sports |
| Information sensitivity | 3.12× | Technology & Electronics |
| Oliver Kahn | 1.72× | Sports |
| Esra Erol | 2.3× | Movies & TV |
| Brunello Cucinelli | 1.75× | Fashion & Accessoires |
| Therme Erding | 1.76× | Travel & Leisure |
| Glashütte | 1.57× | Travel & Leisure |
| Eden Lake | 1.76× | Movies & TV |
| Viator | 2.23× | Travel & Leisure |
| Catania | 3.04× | Travel & Leisure |
| Hakone, Kanagawa | 2.21× | Travel & Leisure |
| Jason Clarke (actor) | 1.62× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Hachis Parmentier | 4.25× | Food & Beverages |
| Caprivi Strip | 3.3× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Sports Activity | POWER | 1.39 |
| Sustainability | BALANCE | 1.34 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Pet Ownership | JOY | 1.28 |
| Community Orientation | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.1% |
| Spain | 0.5% |
| Netherlands | 0.5% |
See Ostfriesen-Zeitung audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Ostfriesen-Zeitung have in Germany?
Ostfriesen-Zeitung has an estimated audience of 315,692 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Ostfriesen-Zeitung fans?
54.7% of Ostfriesen-Zeitung fans are female, 45.3% are male, with an average age of 42.7 years.
Which brands do Ostfriesen-Zeitung fans like most?
Ostfriesen-Zeitung fans show strongest brand affinity for Progressive rock (2.73×), Stradivarius (1.97×), and Pillow (1.64×) over the country average.
Where do Ostfriesen-Zeitung fans live in Germany?
Ostfriesen-Zeitung fans in Germany are most concentrated in Niedersachsen (reach 236,770), Nordrhein-Westfalen (reach 17,866), and Hamburg (reach 12,350). These three regions account for the largest share of the active audience.
What other brands do Ostfriesen-Zeitung fans also like?
Beyond Ostfriesen-Zeitung itself, the audience over-indexes on Stradivarius (1.97×), Pillow (1.64×), Jack White (1.68×), and Natural rubber (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ostfriesen-Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.