Pressure washer Audience in Germany
Pressure washer has an estimated audience of 432,226 people in Germany. 33.6% are female, 66.4% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: John Deere (inventor), landwirt.com, Massey Ferguson, Case IH, Borussia Dortmund.
The average Pressure washer fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include John Deere (inventor), landwirt.com, Massey Ferguson, with strongest over-indexing on John Deere (inventor) (18.77× the country average). Demographically, the Pressure washer audience skews more male with an average age of 43.9, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Video game
Demographics of Pressure washer fans
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 43.9 |
| Estimated audience size | 432,226 |
Audience persona
The typical Pressure washer fan in Germany is more male, around 43.9 years old, with strong DIY Mentality tendencies and a notable affinity for John Deere (inventor).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,774 | 1.36× |
| Bayern | 77,297 | 1.11× |
| Baden-Württemberg | 64,531 | 1.09× |
| Niedersachsen | 56,596 | 1.35× |
| Hessen | 30,678 | 0.93× |
| Rheinland-Pfalz | 28,097 | 1.3× |
| Schleswig-Holstein | 17,239 | 1.11× |
| Sachsen | 16,288 | 0.77× |
| Brandenburg | 11,395 | 0.85× |
| Thüringen | 10,211 | 0.93× |
| Sachsen-Anhalt | 10,145 | 0.91× |
| Berlin | 9,619 | 0.5× |
| Hamburg | 8,049 | 0.82× |
| Mecklenburg-Vorpommern | 7,230 | 0.88× |
| Saarland | 6,412 | 1.21× |
| Bremen | 3,276 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Deere (inventor) | 18.77× | Cars & Mobility |
| landwirt.com | 20.14× | Home & Garden |
| Massey Ferguson | 14.42× | Cars & Mobility |
| Case IH | 14.39× | Cars & Mobility |
| Borussia Dortmund | 1.69× | Sports |
| New Holland Agriculture | 11.81× | Cars & Mobility |
| Claas | 11.22× | Cars & Mobility |
| John Deere | 8.05× | Cars & Mobility |
| Fendt | 9.41× | Cars & Mobility |
| Deutz-Fahr | 13.36× | Cars & Mobility |
| Valtra | 14.58× | Cars & Mobility |
| Electric generator | 9.2× | Home & Garden |
| Forklift truck | 5.69× | Cars & Mobility |
| Freight transport | 4.3× | Cars & Mobility |
| Mechanical engineering | 2.76× | Business & Career |
| Battery (electricity) | 5.9× | Home & Garden |
| Agribusiness | 4.91× | Politics & Society |
| Fishing rod | 5.21× | Sports |
| Sustainable energy | 2.58× | Home & Garden |
| Logging | 6.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.6 |
| Early Adopter Mentality | POWER | 1.76 |
| Patriotism | CONSERVATISM | 1.52 |
| Sustainability | BALANCE | 1.43 |
| Quality Awareness | PREMIUM | 1.39 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.8% |
| United Kingdom | 8.2% |
| Canada | 4.7% |
See Pressure washer audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Pressure washer have in Germany?
Pressure washer has an estimated audience of 432,226 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pressure washer fans?
33.6% of Pressure washer fans are female, 66.4% are male, with an average age of 43.9 years.
Which brands do Pressure washer fans like most?
Pressure washer fans show strongest brand affinity for John Deere (inventor) (18.77×), landwirt.com (20.14×), and Massey Ferguson (14.42×) over the country average.
Where do Pressure washer fans live in Germany?
Pressure washer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,774), Bayern (reach 77,297), and Baden-Württemberg (reach 64,531). These three regions account for the largest share of the active audience.
What other brands do Pressure washer fans also like?
Beyond Pressure washer itself, the audience over-indexes on landwirt.com (20.14×), Massey Ferguson (14.42×), Case IH (14.39×), and Borussia Dortmund (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pressure washer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.