Rhein-Neckar-Zentrum Audience in Germany
Rhein-Neckar-Zentrum has an estimated audience of 1,252,341 people in Germany. 60.8% are female, 39.2% are male, average age 40.3. Top regions: Baden-Württemberg, Hessen, Rheinland-Pfalz. Top brand affinities: Gil Ofarim, Progressive rock, Stradivarius, Škoda Kodiaq, Keeper (password manager).
The average Rhein-Neckar-Zentrum fan in Germany is 40.3 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Hessen, Rheinland-Pfalz. Top brand affinities include Gil Ofarim, Progressive rock, Stradivarius, with strongest over-indexing on Gil Ofarim (1.83× the country average). Demographically, the Rhein-Neckar-Zentrum audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Rhein-Neckar-Zentrum fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 40.3 |
| Estimated audience size | 1,252,341 |
Audience persona
The typical Rhein-Neckar-Zentrum fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 939,256 | 5.96× |
| Hessen | 403,575 | 4.23× |
| Rheinland-Pfalz | 288,555 | 4.6× |
| Nordrhein-Westfalen | 34,022 | 0.12× |
| Bayern | 27,591 | 0.14× |
| Niedersachsen | 7,687 | 0.06× |
| Berlin | 6,456 | 0.12× |
| Hamburg | 4,946 | 0.17× |
| Sachsen | 3,849 | 0.06× |
| Saarland | 3,401 | 0.22× |
| Thüringen | 2,342 | 0.07× |
| Schleswig-Holstein | 2,255 | 0.05× |
| Brandenburg | 1,700 | 0.04× |
| Sachsen-Anhalt | 1,284 | 0.04× |
| Mecklenburg-Vorpommern | 1,194 | 0.05× |
| Bremen | 661 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.83× | Music & Radio |
| Progressive rock | 1.85× | Music & Radio |
| Stradivarius | 1.82× | Shopping |
| Škoda Kodiaq | 1.81× | Cars & Mobility |
| Keeper (password manager) | 3.46× | Technology & Electronics |
| Home Delivery | 1.85× | Food & Beverages |
| Staycation | 2.39× | Home & Garden |
| Corfu (regional unit) | 1.93× | Travel & Leisure |
| Picnic | 2.06× | Kids & Family |
| Bank account | 1.52× | Business & Career |
| Cachorro | 1.72× | Pets & Animals |
| Buddy – The Buddy Holly Story | 2.34× | Music & Radio |
| The Hunt (2012 film) | 2.13× | Movies & TV |
| Hawesko | 1.67× | Food & Beverages |
| Volvo V60 | 2.07× | Cars & Mobility |
| Chalkidiki | 1.79× | Travel & Leisure |
| Theocracy | 4.3× | Music & Radio |
| Jersey (fabric) | 2.02× | Fashion & Accessoires |
| Building insulation | 1.67× | Home & Garden |
| Carrie (novel) | 2.17× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Sustainability | BALANCE | 1.27 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.2 |
| Price Sensitivity | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.0% |
| China | 0.2% |
| Switzerland | 0.1% |
See Rhein-Neckar-Zentrum audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Rhein-Neckar-Zentrum have in Germany?
Rhein-Neckar-Zentrum has an estimated audience of 1,252,341 people in Germany, concentrated in Baden-Württemberg and Hessen.
What is the gender split and age of Rhein-Neckar-Zentrum fans?
60.8% of Rhein-Neckar-Zentrum fans are female, 39.2% are male, with an average age of 40.3 years.
Which brands do Rhein-Neckar-Zentrum fans like most?
Rhein-Neckar-Zentrum fans show strongest brand affinity for Gil Ofarim (1.83×), Progressive rock (1.85×), and Stradivarius (1.82×) over the country average.
Where do Rhein-Neckar-Zentrum fans live in Germany?
Rhein-Neckar-Zentrum fans in Germany are most concentrated in Baden-Württemberg (reach 939,256), Hessen (reach 403,575), and Rheinland-Pfalz (reach 288,555). These three regions account for the largest share of the active audience.
What other brands do Rhein-Neckar-Zentrum fans also like?
Beyond Rhein-Neckar-Zentrum itself, the audience over-indexes on Progressive rock (1.85×), Stradivarius (1.82×), Škoda Kodiaq (1.81×), and Keeper (password manager) (3.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhein-Neckar-Zentrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.