Schönhauser Allee Arcaden Audience in Germany
Schönhauser Allee Arcaden has an estimated audience of 722,582 people in Germany. 66.4% are female, 33.6% are male, average age 40.8. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Der Tagesspiegel, B.Z. (newspaper), Family, IKEA, Self care.
The average Schönhauser Allee Arcaden fan in Germany is 40.8 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Der Tagesspiegel, B.Z. (newspaper), Family, with strongest over-indexing on Der Tagesspiegel (3.71× the country average). Demographically, the Schönhauser Allee Arcaden audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Schönhauser Allee Arcaden fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 40.8 |
| Estimated audience size | 722,582 |
Audience persona
The typical Schönhauser Allee Arcaden fan in Germany is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Der Tagesspiegel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 386,815 | 11.97× |
| Brandenburg | 58,104 | 2.59× |
| Nordrhein-Westfalen | 11,980 | 0.08× |
| Sachsen | 8,146 | 0.23× |
| Bayern | 7,241 | 0.06× |
| Hessen | 6,290 | 0.11× |
| Sachsen-Anhalt | 4,109 | 0.22× |
| Baden-Württemberg | 3,920 | 0.04× |
| Niedersachsen | 3,657 | 0.05× |
| Thüringen | 2,770 | 0.15× |
| Hamburg | 2,375 | 0.15× |
| Mecklenburg-Vorpommern | 2,142 | 0.16× |
| Schleswig-Holstein | 1,388 | 0.05× |
| Rheinland-Pfalz | 1,135 | 0.03× |
| Saarland | 389 | 0.04× |
| Bremen | 382 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Der Tagesspiegel | 3.71× | News |
| B.Z. (newspaper) | 4.31× | News |
| Family | 1.72× | Kids & Family |
| IKEA | 1.74× | Home & Garden |
| Self care | 2.78× | Health |
| Hairstyle | 2.48× | Beauty & Wellness |
| Bedroom furniture | 3.67× | Home & Garden |
| Spiegel Online | 1.67× | News |
| Vacations | 2.16× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Hygiene | 2.42× | Beauty & Wellness |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Walking | 3.12× | Sports |
| German language | 1.97× | Politics & Society |
| Ariana Grande | 3.5× | Music & Radio |
| Pandora | 3.49× | Fashion & Accessoires |
| Plumbing | 2.78× | Home & Garden |
| Airbnb | 1.5× | Travel & Leisure |
| Greece | 2.64× | Travel & Leisure |
| Group buying | 4.89× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.5 |
| Design Affinity | PREMIUM | 1.45 |
| Indulgence | JOY | 1.33 |
| Creativity | OPEN | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.2% |
| China | 0.3% |
| Switzerland | 0.1% |
See Schönhauser Allee Arcaden audiences in other countries
- Schönhauser Allee Arcaden — United States
- Schönhauser Allee Arcaden — United Kingdom
- Schönhauser Allee Arcaden — France
- Schönhauser Allee Arcaden — Italy
- Schönhauser Allee Arcaden — Spain
- Schönhauser Allee Arcaden — Brazil
- Schönhauser Allee Arcaden — Japan
- Schönhauser Allee Arcaden — South Korea
- Schönhauser Allee Arcaden — India
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Schönhauser Allee Arcaden have in Germany?
Schönhauser Allee Arcaden has an estimated audience of 722,582 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Schönhauser Allee Arcaden fans?
66.4% of Schönhauser Allee Arcaden fans are female, 33.6% are male, with an average age of 40.8 years.
Which brands do Schönhauser Allee Arcaden fans like most?
Schönhauser Allee Arcaden fans show strongest brand affinity for Der Tagesspiegel (3.71×), B.Z. (newspaper) (4.31×), and Family (1.72×) over the country average.
Where do Schönhauser Allee Arcaden fans live in Germany?
Schönhauser Allee Arcaden fans in Germany are most concentrated in Berlin (reach 386,815), Brandenburg (reach 58,104), and Nordrhein-Westfalen (reach 11,980). These three regions account for the largest share of the active audience.
What other brands do Schönhauser Allee Arcaden fans also like?
Beyond Schönhauser Allee Arcaden itself, the audience over-indexes on B.Z. (newspaper) (4.31×), Family (1.72×), IKEA (1.74×), and Self care (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schönhauser Allee Arcaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.