Rascasse Audience Intelligence

Schönhauser Allee Arcaden Audience in Germany

A data profile of the people who buy, follow and care about Schönhauser Allee Arcaden in Germany — modelled from more than twelve digital signal sources. Schönhauser Allee Arcaden has an estimated audience of 696,372 people in Germany.

#37among Shopping mall in Germany#717among POI in Germany#262in Shopping

The average Schönhauser Allee Arcaden fan in Germany is 39.1 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Baden-Württemberg.

Top brand affinities include Nature, Der Tagesspiegel, Family, with strongest over-indexing on Nature (2.82× the country average).

Demographically, the Schönhauser Allee Arcaden audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Schönhauser Allee Arcaden fan in Germany is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schönhauser Allee Arcaden profile in Germany.

Audience size
696K
in Germany
Gender
60.5%♀
39.5% male
Age
39.1
average years
Country rank
#8901
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schönhauser Allee Arcaden fans

60.5% are female, 39.5% are male, average age 39.1.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Schönhauser Allee Arcaden audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age39.1
Estimated audience size696,372
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Schönhauser Allee Arcaden audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3923%
40-4923%
50+16%
Fig. 04

Worldwide distribution

98.1%

of the worldwide Schönhauser Allee Arcaden audience comes from Germany.

Worldwide audience distribution share by country for Schönhauser Allee Arcaden
CountryShare
Germany98.1%
China0.4%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schönhauser Allee Arcaden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Schönhauser Allee Arcaden fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K12.48×
02Brandenburg~50K2.47×
03Saarland~6K0.77×
04Bremen~4K0.75×
05Rheinland-Pfalz~20K0.56×
06Schleswig-Holstein~10K0.46×
07Mecklenburg-Vorpommern~5K0.42×
08Thüringen~7K0.41×
09Sachsen-Anhalt~7K0.37×
10Hamburg~5K0.33×
11Sachsen~9K0.28×
12Niedersachsen~20K0.26×
13Baden-Württemberg~20K0.25×
14Hessen~10K0.22×
15Bayern~20K0.18×
16Nordrhein-Westfalen~20K0.14×
Fig. 06

Affinity by region

Affinity by region — Schönhauser Allee Arcaden, Germany
0.14×1.00×12.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schönhauser Allee Arcaden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schönhauser Allee Arcaden audience
#·InterestCategoryAffinity×
01Berliner ZeitungNews4.75×
02Bedroom furnitureHome & Garden4.47×
03Der TagesspiegelNews4.40×
04B.Z. (newspaper)News3.81×
05Outlet storeShopping3.54×
06VacationsTravel & Leisure3.01×
07NatureHome & Garden2.82×
08EmailTechnology & Electronics2.67×
09MattressHome & Garden2.67×
10FamilyKids & Family2.45×
11LodgingTravel & Leisure2.29×
12RefrigeratorHome & Garden2.23×
13UniqloShopping2.09×
14KitchenHome & Garden1.98×
15Online newspaperNews1.84×
16IKEAHome & Garden1.71×
17GermanyTravel & Leisure1.65×
18DüsseldorfTravel & Leisure1.64×
19German languagePolitics & Society1.62×
20Shopping mallsShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schönhauser Allee Arcaden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schönhauser Allee Arcaden audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.56×
SustainabilityBALANCE1.46×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schönhauser Allee Arcaden audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Need for SecurityCONSERVATISM0.92×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schönhauser Allee Arcaden have in Germany?

Schönhauser Allee Arcaden has an estimated audience of 696,372 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Schönhauser Allee Arcaden fans?

60.5% of Schönhauser Allee Arcaden fans are female, 39.5% are male, with an average age of 39.1 years.

03

Which brands do Schönhauser Allee Arcaden fans like most?

Schönhauser Allee Arcaden fans show strongest brand affinity for Nature (2.82×), Der Tagesspiegel (4.4×), and Family (2.45×) over the country average.

04

Where do Schönhauser Allee Arcaden fans live in Germany?

Schönhauser Allee Arcaden fans in Germany are most concentrated in Berlin (reach ~400K), Brandenburg (reach ~50K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Schönhauser Allee Arcaden fans also like?

Beyond Schönhauser Allee Arcaden itself, the audience over-indexes on Der Tagesspiegel (4.4×), Family (2.45×), Vacations (3.01×), and Germany (1.65×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Schönhauser Allee Arcaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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