Rascasse Audience Intelligence

Sophienhof Kiel Audience in Germany

A data profile of the people who buy, follow and care about Sophienhof Kiel in Germany — modelled from more than twelve digital signal sources. Sophienhof Kiel has an estimated audience of 422,397 people in Germany.

#61among Shopping mall in Germany#1190among POI in Germany#338in Shopping

The average Sophienhof Kiel fan in Germany is 40.5 years old, more female, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Hamburg, Bayern.

Top brand affinities include Nature, Family, Bedroom furniture, with strongest over-indexing on Nature (2.48× the country average).

Demographically, the Sophienhof Kiel audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sophienhof Kiel fan in Germany is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sophienhof Kiel profile in Germany.

Audience size
422K
in Germany
Gender
60.2%♀
39.8% male
Age
40.5
average years
Country rank
#13406
POI in Germany
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sophienhof Kiel fans

60.2% are female, 39.8% are male, average age 40.5.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Sophienhof Kiel audience in Germany
MetricValue
Female60.2%
Male39.8%
Average age40.5
Estimated audience size422,397
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Sophienhof Kiel audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Sophienhof Kiel audience comes from Germany.

Worldwide audience distribution share by country for Sophienhof Kiel
CountryShare
Germany95.7%
Norway1.0%
Denmark0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sophienhof Kiel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sophienhof Kiel fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K13.56×
02Hamburg~10K1.61×
03Saarland~4K0.74×
04Sachsen-Anhalt~6K0.60×
05Thüringen~6K0.60×
06Bremen~2K0.60×
07Rheinland-Pfalz~9K0.46×
08Brandenburg~5K0.44×
09Mecklenburg-Vorpommern~3K0.42×
10Sachsen~7K0.38×
11Baden-Württemberg~10K0.23×
12Berlin~4K0.23×
13Niedersachsen~8K0.22×
14Hessen~6K0.21×
15Bayern~10K0.20×
16Nordrhein-Westfalen~10K0.14×
Fig. 06

Affinity by region

Affinity by region — Sophienhof Kiel, Germany
0.14×1.00×13.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sophienhof Kiel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sophienhof Kiel audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02Outlet storeShopping2.96×
03Holstein KielSports2.94×
04Sunday BrunchKids & Family2.82×
05VacationsTravel & Leisure2.53×
06NatureHome & Garden2.48×
07EmailTechnology & Electronics2.14×
08FamilyKids & Family2.10×
09DinnerFood & Beverages2.04×
10LodgingTravel & Leisure1.97×
11CrochetHome & Garden1.83×
12MSNNews1.78×
13RefrigeratorHome & Garden1.75×
14Roland KaiserMusic & Radio1.68×
15Shopping mallsShopping1.57×
16French BulldogPets & Animals1.56×
17DrawingHome & Garden1.53×
18IKEAHome & Garden1.52×
19German languagePolitics & Society1.52×
20KitchenHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sophienhof Kiel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sophienhof Kiel audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.45×
Design AffinityPREMIUM1.35×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sophienhof Kiel audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
Social Media UsageJOY0.99×
Early Adopter MentalityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sophienhof Kiel have in Germany?

Sophienhof Kiel has an estimated audience of 422,397 people in Germany, concentrated in Schleswig-Holstein and Hamburg.

02

What is the gender split and age of Sophienhof Kiel fans?

60.2% of Sophienhof Kiel fans are female, 39.8% are male, with an average age of 40.5 years.

03

Which brands do Sophienhof Kiel fans like most?

Sophienhof Kiel fans show strongest brand affinity for Nature (2.48×), Family (2.1×), and Bedroom furniture (4.47×) over the country average.

04

Where do Sophienhof Kiel fans live in Germany?

Sophienhof Kiel fans in Germany are most concentrated in Schleswig-Holstein (reach ~200K), Hamburg (reach ~10K), and Bayern (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Sophienhof Kiel fans also like?

Beyond Sophienhof Kiel itself, the audience over-indexes on Family (2.1×), Bedroom furniture (4.47×), Vacations (2.53×), and IKEA (1.52×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Sophienhof Kiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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