Sophienhof Kiel Audience in Germany
Sophienhof Kiel has an estimated audience of 382,958 people in Germany. 62.8% are female, 37.2% are male, average age 40.6. Top regions: Schleswig-Holstein, Hamburg, Niedersachsen. Top brand affinities: Tagesschau, Family, Bedroom furniture, Vacations, Self care.
The average Sophienhof Kiel fan in Germany is 40.6 years old, more female, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Hamburg, Niedersachsen. Top brand affinities include Tagesschau, Family, Bedroom furniture, with strongest over-indexing on Tagesschau (1.62× the country average). Demographically, the Sophienhof Kiel audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Sophienhof Kiel fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 40.6 |
| Estimated audience size | 382,958 |
Audience persona
The typical Sophienhof Kiel fan in Germany is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 173,663 | 12.63× |
| Hamburg | 18,096 | 2.09× |
| Niedersachsen | 7,267 | 0.2× |
| Nordrhein-Westfalen | 7,254 | 0.09× |
| Hessen | 3,111 | 0.11× |
| Bayern | 2,893 | 0.05× |
| Baden-Württemberg | 2,187 | 0.04× |
| Berlin | 2,156 | 0.13× |
| Mecklenburg-Vorpommern | 1,569 | 0.21× |
| Sachsen | 1,050 | 0.06× |
| Brandenburg | 758 | 0.06× |
| Rheinland-Pfalz | 732 | 0.04× |
| Bremen | 506 | 0.15× |
| Thüringen | 483 | 0.05× |
| Sachsen-Anhalt | 469 | 0.05× |
| Saarland | 246 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.62× | Movies & TV |
| Family | 1.63× | Kids & Family |
| Bedroom furniture | 3.67× | Home & Garden |
| Vacations | 2.1× | Travel & Leisure |
| Self care | 2.51× | Health |
| IKEA | 1.54× | Home & Garden |
| Ariana Grande | 3.65× | Music & Radio |
| Stuttgart | 2.25× | Travel & Leisure |
| North Rhine-Westphalia | 1.8× | Travel & Leisure |
| Transfermarkt | 1.85× | Sports |
| Hygiene | 2.15× | Beauty & Wellness |
| Hairstyle | 2.03× | Beauty & Wellness |
| German language | 1.77× | Politics & Society |
| Rossmann | 1.56× | Shopping |
| Walking | 2.64× | Sports |
| Shopping malls | 1.62× | Shopping |
| Logistics | 2.05× | Business & Career |
| Local food | 1.77× | Food & Beverages |
| Vacation rental | 2.26× | Travel & Leisure |
| Plumbing | 2.32× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Sustainability | BALANCE | 1.29 |
| Design Affinity | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.21 |
| Price Sensitivity | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.7% |
| Norway | 1.0% |
| Denmark | 0.8% |
See Sophienhof Kiel audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Sophienhof Kiel have in Germany?
Sophienhof Kiel has an estimated audience of 382,958 people in Germany, concentrated in Schleswig-Holstein and Hamburg.
What is the gender split and age of Sophienhof Kiel fans?
62.8% of Sophienhof Kiel fans are female, 37.2% are male, with an average age of 40.6 years.
Which brands do Sophienhof Kiel fans like most?
Sophienhof Kiel fans show strongest brand affinity for Tagesschau (1.62×), Family (1.63×), and Bedroom furniture (3.67×) over the country average.
Where do Sophienhof Kiel fans live in Germany?
Sophienhof Kiel fans in Germany are most concentrated in Schleswig-Holstein (reach 173,663), Hamburg (reach 18,096), and Niedersachsen (reach 7,267). These three regions account for the largest share of the active audience.
What other brands do Sophienhof Kiel fans also like?
Beyond Sophienhof Kiel itself, the audience over-indexes on Family (1.63×), Bedroom furniture (3.67×), Vacations (2.1×), and Self care (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sophienhof Kiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.