VanMoof Audience in Germany
VanMoof has an estimated audience of 585,969 people in Germany. 44.2% are female, 55.8% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Progressive rock, Koç Holding, Gumbal, Natural rubber, Alaska.
The average VanMoof fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Progressive rock, Koç Holding, Gumbal, with strongest over-indexing on Progressive rock (2.36× the country average). Demographically, the VanMoof audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of VanMoof fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 39.7 |
| Estimated audience size | 585,969 |
Audience persona
The typical VanMoof fan in Germany is more male, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,088 | 1.32× |
| Niedersachsen | 73,767 | 1.3× |
| Bayern | 71,161 | 0.76× |
| Baden-Württemberg | 50,809 | 0.64× |
| Hessen | 46,182 | 1.03× |
| Berlin | 37,730 | 1.44× |
| Hamburg | 24,976 | 1.89× |
| Schleswig-Holstein | 23,438 | 1.11× |
| Sachsen | 21,547 | 0.75× |
| Rheinland-Pfalz | 16,246 | 0.55× |
| Brandenburg | 14,787 | 0.81× |
| Bremen | 11,412 | 2.28× |
| Sachsen-Anhalt | 9,073 | 0.6× |
| Mecklenburg-Vorpommern | 7,603 | 0.68× |
| Thüringen | 7,544 | 0.51× |
| Saarland | 2,469 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.36× | Music & Radio |
| Koç Holding | 10.3× | Business & Career |
| Gumbal | 4.42× | Cars & Mobility |
| Natural rubber | 1.72× | Cars & Mobility |
| Alaska | 2.25× | Travel & Leisure |
| Jason Clarke (actor) | 2.97× | Movies & TV |
| Icon (magazine) | 1.56× | Arts & Culture |
| Building insulation | 2.46× | Home & Garden |
| Carrie (novel) | 3.2× | Literature |
| N1 road (South Africa) | 3.57× | Travel & Leisure |
| Las Terrenas | 9.32× | Travel & Leisure |
| Metamorphoses | 1.69× | Literature |
| Buddy – The Buddy Holly Story | 2.35× | Music & Radio |
| Burgos | 3.78× | Travel & Leisure |
| Tuscany | 2.26× | Travel & Leisure |
| Graham Greene (actor) | 1.86× | |
| Information sensitivity | 2.27× | Technology & Electronics |
| Staycation | 1.62× | Home & Garden |
| Golden Gate | 2.35× | Games |
| Pumuckl | 2.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.53 |
| Sustainability | BALANCE | 1.5 |
| Early Adopter Mentality | POWER | 1.21 |
| DIY Mentality | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.18 |
| Travelling | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 37.9% |
| Germany | 24.8% |
| Japan | 6.3% |
See VanMoof audiences in other countries
More Bicycle audiences in Germany
- Shimano (2,380,311)
- Trek Bicycle Corporation (2,222,066)
- SRAM Corporation (1,926,613)
- Cervélo (1,468,362)
- Colnago (1,414,304)
Frequently asked questions
How many fans does VanMoof have in Germany?
VanMoof has an estimated audience of 585,969 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of VanMoof fans?
44.2% of VanMoof fans are female, 55.8% are male, with an average age of 39.7 years.
Which brands do VanMoof fans like most?
VanMoof fans show strongest brand affinity for Progressive rock (2.36×), Koç Holding (10.3×), and Gumbal (4.42×) over the country average.
Where do VanMoof fans live in Germany?
VanMoof fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,088), Niedersachsen (reach 73,767), and Bayern (reach 71,161). These three regions account for the largest share of the active audience.
What other brands do VanMoof fans also like?
Beyond VanMoof itself, the audience over-indexes on Koç Holding (10.3×), Gumbal (4.42×), Natural rubber (1.72×), and Alaska (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VanMoof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.