Wandsbek Quarree Audience in Germany
Wandsbek Quarree has an estimated audience of 397,207 people in Germany. 62.8% are female, 37.2% are male, average age 40.9. Top regions: Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Home Delivery, Corfu (regional unit).
The average Wandsbek Quarree fan in Germany is 40.9 years old, more female, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.82× the country average). Demographically, the Wandsbek Quarree audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Wandsbek Quarree fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 40.9 |
| Estimated audience size | 397,207 |
Audience persona
The typical Wandsbek Quarree fan in Germany is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 105,107 | 11.71× |
| Schleswig-Holstein | 41,932 | 2.94× |
| Niedersachsen | 12,450 | 0.32× |
| Nordrhein-Westfalen | 6,308 | 0.07× |
| Hessen | 3,021 | 0.1× |
| Bayern | 2,161 | 0.03× |
| Berlin | 1,958 | 0.11× |
| Mecklenburg-Vorpommern | 1,897 | 0.25× |
| Baden-Württemberg | 1,471 | 0.03× |
| Sachsen | 708 | 0.04× |
| Bremen | 675 | 0.2× |
| Brandenburg | 569 | 0.05× |
| Rheinland-Pfalz | 482 | 0.02× |
| Sachsen-Anhalt | 362 | 0.04× |
| Thüringen | 340 | 0.03× |
| Saarland | 289 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.82× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.98× | Cars & Mobility |
| Home Delivery | 1.97× | Food & Beverages |
| Corfu (regional unit) | 2.11× | Travel & Leisure |
| Esra Erol | 2.86× | Movies & TV |
| Volvo V60 | 2.42× | Cars & Mobility |
| Theocracy | 4.94× | Music & Radio |
| The Hunt (2012 film) | 1.85× | Movies & TV |
| Coworking | 1.62× | Business & Career |
| Keeper (password manager) | 1.7× | Technology & Electronics |
| The Equalizer | 1.96× | Movies & TV |
| Zagreb | 1.55× | Travel & Leisure |
| Celtic mythology | 2.03× | Arts & Culture |
| Gloria | 1.77× | Music & Radio |
| Glashütte | 1.62× | Travel & Leisure |
| Throne of Glass | 2.07× | Literature |
| Jersey (fabric) | 1.79× | Fashion & Accessoires |
| Competitive dance | 1.9× | Sports |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.13 |
| Design Affinity | PREMIUM | 1.11 |
| Sports Activity | POWER | 1.08 |
| Tradition | CONSERVATISM | 1.08 |
| Creativity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.7% |
| China | 0.2% |
| Japan | 0.1% |
See Wandsbek Quarree audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Wandsbek Quarree have in Germany?
Wandsbek Quarree has an estimated audience of 397,207 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of Wandsbek Quarree fans?
62.8% of Wandsbek Quarree fans are female, 37.2% are male, with an average age of 40.9 years.
Which brands do Wandsbek Quarree fans like most?
Wandsbek Quarree fans show strongest brand affinity for Gil Ofarim (1.82×), Stradivarius (1.97×), and Škoda Kodiaq (1.98×) over the country average.
Where do Wandsbek Quarree fans live in Germany?
Wandsbek Quarree fans in Germany are most concentrated in Hamburg (reach 105,107), Schleswig-Holstein (reach 41,932), and Niedersachsen (reach 12,450). These three regions account for the largest share of the active audience.
What other brands do Wandsbek Quarree fans also like?
Beyond Wandsbek Quarree itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (1.98×), Home Delivery (1.97×), and Corfu (regional unit) (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wandsbek Quarree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.