A data profile of the people who buy, follow and care about North Wales in United Kingdom — modelled from more than twelve digital signal sources. North Wales has an estimated audience of 3,148,923 people in United Kingdom.
The average North Wales fan in United Kingdom is 47.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Wales, North West.
Top brand affinities include Hobby, Mobile home, Refrigerator, with strongest over-indexing on Hobby (2.44× the country average).
Demographically, the North Wales audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical North Wales fan in United Kingdom is more female, around 47.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the North Wales profile in United Kingdom.
61.2% are female, 38.8% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 47.6 |
| Estimated audience size | 3,148,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide North Wales audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 76.8% |
| United States | 6.6% |
| Japan | 1.7% |
Where the North Wales audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 3.55× | |
| 02 | West Midlands | ~300K | 2.16× | |
| 03 | North West | ~500K | 1.39× | |
| 04 | Yorkshire and the Humber | ~300K | 1.29× | |
| 05 | North East | ~90K | 0.73× | |
| 06 | East of England | ~200K | 0.68× | |
| 07 | East Midlands | ~100K | 0.67× | |
| 08 | South West | ~200K | 0.66× | |
| 09 | South East | ~200K | 0.57× | |
| 10 | Northern Ireland | ~40K | 0.39× | |
| 11 | England | ~700K | 0.24× | |
| 12 | Scotland | ~60K | 0.20× |
The strongest cross-interests of the North Wales audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Purchase discount | Shopping | 4.23× | ||
| 02 | Mobile home | Cars & Mobility | 3.73× | ||
| 03 | Luxury yacht | Travel & Leisure | 3.65× | ||
| 04 | Motorhome | Cars & Mobility | 3.65× | ||
| 05 | Refrigerator | Home & Garden | 3.22× | ||
| 06 | Hot tub | Home & Garden | 3.20× | ||
| 07 | Adoption | Kids & Family | 3.16× | ||
| 08 | Fish and chips | Food & Beverages | 3.00× | ||
| 09 | Risk management | Business & Career | 2.93× | ||
| 10 | Wikipedia | Internet & Social Media | 2.66× | ||
| 11 | Esso | Cars & Mobility | 2.60× | ||
| 12 | Hobby | Home & Garden | 2.44× | ||
| 13 | Volunteering | Politics & Society | 2.42× | ||
| 14 | TripAdvisor | Travel & Leisure | 2.37× | ||
| 15 | Internet & Social Media | 2.25× | |||
| 16 | Aldi | Shopping | 2.16× | ||
| 17 | Distilled beverage | Food & Beverages | 2.09× | ||
| 18 | William Hill (bookmaker) | Games | 2.09× | ||
| 19 | Weddings | Kids & Family | 2.03× | ||
| 20 | Kitchen | Home & Garden | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Healthy Lifestyle | BALANCE | 1.32× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Mindfulness | BALANCE | 0.78× | |
| Career Orientation | POWER | 0.83× |
North Wales has an estimated audience of 3,148,923 people in United Kingdom, concentrated in England and Wales.
61.2% of North Wales fans are female, 38.8% are male, with an average age of 47.6 years.
North Wales fans show strongest brand affinity for Hobby (2.44×), Mobile home (3.73×), and Refrigerator (3.22×) over the country average.
North Wales fans in United Kingdom are most concentrated in England (reach ~700K), Wales (reach ~600K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond North Wales itself, the audience over-indexes on Mobile home (3.73×), Refrigerator (3.22×), Aldi (2.16×), and Wikipedia (2.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for North Wales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.