A data profile of the people who buy, follow and care about Door in Poland — modelled from more than twelve digital signal sources. Door has an estimated audience of 1,537,923 people in Poland.
Door has an estimated audience of 1,537,923 people in Poland. 63.3% are female, 36.7% are male, average age 40.0. Top brand affinities: Wirtualna Polska, Castorama, Home Appliances, Sunglasses, Bricomarché.
Top brand affinities include Wirtualna Polska, Castorama, Home Appliances, with strongest over-indexing on Wirtualna Polska (1.6× the country average).
Demographically, the Door audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Door fan in Poland is more female, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wirtualna Polska.
The key figures that characterise the Door profile in Poland.
63.3% are female, 36.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 40.0 |
| Estimated audience size | 1,537,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Door audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Door audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 2.85× | ||
| 02 | Efficient energy use | Technology & Electronics | 2.67× | ||
| 03 | Bricomarché | Home & Garden | 2.38× | ||
| 04 | Mango | Shopping | 2.10× | ||
| 05 | Innovation | Business & Career | 1.99× | ||
| 06 | Hair coloring | Beauty & Wellness | 1.94× | ||
| 07 | Renewable energy | Business & Career | 1.93× | ||
| 08 | Bracelet | Fashion & Accessoires | 1.85× | ||
| 09 | Stradivarius | Shopping | 1.81× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.80× | ||
| 11 | Kindergarten | Kids & Family | 1.68× | ||
| 12 | Sunglasses | Fashion & Accessoires | 1.67× | ||
| 13 | RMF FM | Music & Radio | 1.66× | ||
| 14 | Renovation | Home & Garden | 1.61× | ||
| 15 | Wirtualna Polska | News | 1.60× | ||
| 16 | Deal of the day | Shopping | 1.60× | ||
| 17 | Castorama | Shopping | 1.58× | ||
| 18 | Sportswear (activewear) | Fashion & Accessoires | 1.58× | ||
| 19 | Cyfrowy Polsat | Movies & TV | 1.58× | ||
| 20 | Home Appliances | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.70× | |
| Quality Awareness | PREMIUM | 1.49× | |
| DIY Mentality | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.88× | |
| Mindfulness | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Door. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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