Aaptiv Audience in United States
Aaptiv has an estimated audience of 489,837 people in United States. 59.0% are female, 41.0% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Mothercare, Product design, Urban horticulture, Elsword, Mount Kilimanjaro.
The average Aaptiv fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mothercare, Product design, Urban horticulture, with strongest over-indexing on Mothercare (4.84× the country average). Demographically, the Aaptiv audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Aaptiv fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 34.8 |
| Estimated audience size | 489,837 |
Audience persona
The typical Aaptiv fan in United States is more female, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 83,600 | 1.55× |
| Texas | 69,534 | 1.65× |
| New York | 47,552 | 1.74× |
| Florida | 38,819 | 1.17× |
| Illinois | 33,959 | 2.08× |
| New Jersey | 21,732 | 1.74× |
| North Carolina | 17,684 | 1.2× |
| Virginia | 17,317 | 1.45× |
| Michigan | 17,243 | 1.35× |
| Pennsylvania | 17,066 | 1.03× |
| Georgia | 15,656 | 1.04× |
| Washington | 12,566 | 1.28× |
| Massachusetts | 12,554 | 1.3× |
| Ohio | 12,008 | 0.8× |
| Arizona | 12,006 | 1.2× |
| Maryland | 11,355 | 1.35× |
| Minnesota | 10,752 | 1.53× |
| Colorado | 9,553 | 1.24× |
| Tennessee | 8,936 | 0.91× |
| Oregon | 5,912 | 1.05× |
| Wisconsin | 5,549 | 0.75× |
| Missouri | 5,404 | 0.68× |
| Indiana | 5,265 | 0.59× |
| South Carolina | 4,678 | 0.63× |
| Louisiana | 4,306 | 0.68× |
| Nevada | 4,287 | 0.9× |
| Connecticut | 4,180 | 0.85× |
| Alabama | 4,093 | 0.6× |
| Utah | 3,806 | 0.87× |
| Washington, District of Columbia | 3,413 | 2.32× |
| Oklahoma | 3,312 | 0.61× |
| Kansas | 3,221 | 0.83× |
| Iowa | 2,983 | 0.74× |
| Kentucky | 2,555 | 0.42× |
| Mississippi | 1,855 | 0.46× |
| Arkansas | 1,831 | 0.45× |
| Idaho | 1,807 | 0.74× |
| Nebraska | 1,784 | 0.73× |
| Rhode Island | 1,760 | 1.13× |
| Hawaii | 1,351 | 0.64× |
| New Hampshire | 1,332 | 0.69× |
| New Mexico | 1,229 | 0.5× |
| West Virginia | 1,106 | 0.48× |
| Alaska | 1,103 | 1.05× |
| Montana | 1,036 | 0.76× |
| South Dakota | 1,023 | 0.9× |
| Delaware | 970 | 0.72× |
| Maine | 947 | 0.54× |
| North Dakota | 924 | 0.92× |
| Vermont | 865 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 4.84× | Kids & Family |
| Product design | 2.88× | Business & Career |
| Urban horticulture | 4.81× | Home & Garden |
| Elsword | 19.31× | Games |
| Mount Kilimanjaro | 20× | Travel & Leisure |
| Home equity | 1.52× | Home & Garden |
| JDSU | 2.11× | Business & Career |
| Emily Henderson | 12.44× | Home & Garden |
| Pro-Ject | 2.53× | Music & Radio |
| A Streetcar Named Desire (1951 film) | 6.61× | Movies & TV |
| Information technology consulting | 3.96× | Technology & Electronics |
| James Madison University | 7.07× | Business & Career |
| Jesse Plemons | 1.92× | Movies & TV |
| Home staging | 2.9× | Home & Garden |
| Staycation | 1.69× | Home & Garden |
| Corona (band) | 2.67× | Music & Radio |
| Cachorro | 2.35× | Pets & Animals |
| Morphine (band) | 3.18× | Music & Radio |
| UK garage | 2.13× | Music & Radio |
| Mangaka | 1.51× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.23 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Design Affinity | PREMIUM | 1.43 |
| Luxury Orientation | PREMIUM | 1.37 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.9% |
| Mexico | 0.9% |
| Finland | 0.6% |
See Aaptiv audiences in other countries
More Sports audiences in United States
Frequently asked questions
How many fans does Aaptiv have in United States?
Aaptiv has an estimated audience of 489,837 people in United States, concentrated in California and Texas.
What is the gender split and age of Aaptiv fans?
59.0% of Aaptiv fans are female, 41.0% are male, with an average age of 34.8 years.
Which brands do Aaptiv fans like most?
Aaptiv fans show strongest brand affinity for Mothercare (4.84×), Product design (2.88×), and Urban horticulture (4.81×) over the country average.
Where do Aaptiv fans live in United States?
Aaptiv fans in United States are most concentrated in California (reach 83,600), Texas (reach 69,534), and New York (reach 47,552). These three regions account for the largest share of the active audience.
What other brands do Aaptiv fans also like?
Beyond Aaptiv itself, the audience over-indexes on Product design (2.88×), Urban horticulture (4.81×), Elsword (19.31×), and Mount Kilimanjaro (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Aaptiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.