Rascasse Audience Intelligence

Aaptiv Audience in United States

A data profile of the people who buy, follow and care about Aaptiv in United States — modelled from more than twelve digital signal sources. Aaptiv has an estimated audience of 489,112 people in United States.

#1200among Website / Newspaper / Magazine in United States#3616in Sports

The average Aaptiv fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Extreme sport, Trello, Winter Olympic Games, with strongest over-indexing on Extreme sport (18.41× the country average).

Demographically, the Aaptiv audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aaptiv fan in United States is more female, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aaptiv profile in United States.

Audience size
489K
in United States
Gender
59.0%♀
41.0% male
Age
34.8
average years
Country rank
#37152
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Aaptiv

59.0% are female, 41.0% are male, average age 34.8.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Aaptiv audience in United States
MetricValue
Female59.0%
Male41.0%
Average age34.8
Estimated audience size489,112
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Aaptiv audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3923%
40-4918%
50+10%
Fig. 04

Worldwide distribution

94.9%

of the worldwide Aaptiv audience comes from United States.

Worldwide audience distribution share by country for Aaptiv
CountryShare
United States94.9%
Mexico0.9%
Finland0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aaptiv audience in United States is strongest.

Fig. 05

Top regions by affinity

Aaptiv fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~30K1.95×
02Washington, District of Columbia~3K1.85×
03New York~40K1.54×
04Texas~60K1.49×
05New Jersey~20K1.49×
06California~80K1.47×
07Virginia~20K1.34×
08Maryland~10K1.33×
09Minnesota~9K1.30×
10Washington~10K1.28×
11Michigan~20K1.25×
12Florida~40K1.17×
13Massachusetts~10K1.16×
14North Carolina~20K1.15×
15Arizona~10K1.12×
16Colorado~9K1.11×
17Alaska~1K1.06×
18Georgia~20K1.05×
19Vermont<1K1.03×
20Rhode Island~2K1.02×
21South Dakota~1K1.01×
22North Dakota~1K1.01×
23Pennsylvania~20K1.00×
24Oregon~6K1.00×
25Montana~1K0.97×
26Delaware~1K0.95×
27Tennessee~9K0.94×
28Nevada~4K0.92×
29Utah~4K0.92×
30Idaho~2K0.92×
31West Virginia~2K0.92×
32New Hampshire~2K0.92×
33Maine~2K0.92×
34Connecticut~4K0.91×
35Nebraska~2K0.91×
36Hawaii~2K0.91×
37Kansas~3K0.90×
38Iowa~4K0.89×
39New Mexico~2K0.89×
40Mississippi~4K0.88×
41Arkansas~3K0.86×
42Wisconsin~6K0.85×
43Louisiana~5K0.85×
44Oklahoma~5K0.85×
45Missouri~7K0.84×
46South Carolina~6K0.83×
47Ohio~10K0.82×
48Alabama~6K0.81×
49Kentucky~5K0.80×
50Indiana~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Aaptiv, United States
0.78×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aaptiv audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aaptiv audience
#·InterestCategoryAffinity×
01TrelloInternet & Social Media35.02×
02London MarathonSports32.76×
03Ninja WarriorSports31.07×
04Faith HillMusic & Radio21.30×
05Glacier National ParkTravel & Leisure20.00×
06Extreme sportSports18.41×
07cardio fitnessSports17.35×
08Winter Olympic GamesSports14.85×
09Protein ShakeFood & Beverages12.82×
10Wearable computerTechnology & Electronics12.28×
11stravaSports12.07×
12DaisoFashion & Accessoires11.79×
13High-intensity interval trainingSports9.49×
14Peter ThielBusiness & Career8.90×
15VenmoTechnology & Electronics8.13×
16Wearable technologyTechnology & Electronics7.05×
17Half marathonSports7.02×
18GymnasticsSports4.10×
19Android (operating system)Technology & Electronics3.09×
20Physical fitnessSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aaptiv audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aaptiv audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.39×
PatriotismCONSERVATISM1.69×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aaptiv audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
DIY MentalityTHRILL0.86×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aaptiv have in United States?

Aaptiv has an estimated audience of 489,112 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aaptiv fans?

59.0% of Aaptiv fans are female, 41.0% are male, with an average age of 34.8 years.

03

Which brands do Aaptiv fans like most?

Aaptiv fans show strongest brand affinity for Extreme sport (18.41×), Trello (35.02×), and Winter Olympic Games (14.85×) over the country average.

04

Where do Aaptiv fans live in United States?

Aaptiv fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Aaptiv fans also like?

Beyond Aaptiv itself, the audience over-indexes on Trello (35.02×), Winter Olympic Games (14.85×), High-intensity interval training (9.49×), and Faith Hill (21.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Aaptiv audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aaptiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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