Aaptiv Audience in United States

Aaptiv has an estimated audience of 489,837 people in United States. 59.0% are female, 41.0% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Extreme sport, Winter Olympic Games, Kia Sportage, Protein Shake, Wearable computer.

The average Aaptiv fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Extreme sport, Winter Olympic Games, Kia Sportage, with strongest over-indexing on Extreme sport (11.27× the country average). Demographically, the Aaptiv audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of Aaptiv fans

Demographic split for Aaptiv audience in United States
MetricValue
Female59.0%
Male41.0%
Average age34.8
Estimated audience size489,837

Audience persona

The typical Aaptiv fan in United States is more female, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.

Top regions in United States

Top regions ranked by reach for Aaptiv in United States
RegionReachAffinity
California83,6001.55×
Texas69,5341.65×
New York47,5521.74×
Florida38,8191.17×
Illinois33,9592.08×
New Jersey21,7321.74×
North Carolina17,6841.2×
Virginia17,3171.45×
Michigan17,2431.35×
Pennsylvania17,0661.03×
Georgia15,6561.04×
Washington12,5661.28×
Massachusetts12,5541.3×
Ohio12,0080.8×
Arizona12,0061.2×
Maryland11,3551.35×
Minnesota10,7521.53×
Colorado9,5531.24×
Tennessee8,9360.91×
Oregon5,9121.05×
Wisconsin5,5490.75×
Missouri5,4040.68×
Indiana5,2650.59×
South Carolina4,6780.63×
Louisiana4,3060.68×
Nevada4,2870.9×
Connecticut4,1800.85×
Alabama4,0930.6×
Utah3,8060.87×
Washington, District of Columbia3,4132.32×
Oklahoma3,3120.61×
Kansas3,2210.83×
Iowa2,9830.74×
Kentucky2,5550.42×
Mississippi1,8550.46×
Arkansas1,8310.45×
Idaho1,8070.74×
Nebraska1,7840.73×
Rhode Island1,7601.13×
Hawaii1,3510.64×
New Hampshire1,3320.69×
New Mexico1,2290.5×
West Virginia1,1060.48×
Alaska1,1031.05×
Montana1,0360.76×
South Dakota1,0230.9×
Delaware9700.72×
Maine9470.54×
North Dakota9240.92×
Vermont8651.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aaptiv audience
BrandAffinityCategory
Extreme sport11.27×Sports
Winter Olympic Games12.44×Sports
Kia Sportage19.31×Cars & Mobility
Protein Shake19.93×Food & Beverages
Wearable computer17.93×Technology & Electronics
Peter Thiel9.18×Business & Career
Trello15.18×Internet & Social Media
strava16.28×Sports
High-intensity interval training5.71×Sports
Glacier National Park20×Travel & Leisure
cardio fitness17.92×Sports
Android (operating system)2.01×Technology & Electronics
Helly Hansen13.72×Fashion & Accessoires
Faith Hill10.77×Music & Radio
London Marathon28.79×Sports
YouTube Music2.52×Internet & Social Media
CrossFit2.86×Sports
Ninja Warrior22.05×Sports
Sneaker collecting2.82×Fashion & Accessoires
Venmo4.74×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aaptiv audience
TraitClusterScore
Risk AppetiteTHRILL2.23
LGBTQ+ IdentityOPEN1.61
Design AffinityPREMIUM1.43
Luxury OrientationPREMIUM1.37
Healthy LifestyleBALANCE1.27
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Aaptiv
CountryShare
United States94.9%
Mexico0.9%
Finland0.6%

See Aaptiv audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Aaptiv have in United States?

Aaptiv has an estimated audience of 489,837 people in United States, concentrated in California and Texas.

What is the gender split and age of Aaptiv fans?

59.0% of Aaptiv fans are female, 41.0% are male, with an average age of 34.8 years.

Which brands do Aaptiv fans like most?

Aaptiv fans show strongest brand affinity for Extreme sport (11.27×), Winter Olympic Games (12.44×), and Kia Sportage (19.31×) over the country average.

Where do Aaptiv fans live in United States?

Aaptiv fans in United States are most concentrated in California (reach 83,600), Texas (reach 69,534), and New York (reach 47,552). These three regions account for the largest share of the active audience.

What other brands do Aaptiv fans also like?

Beyond Aaptiv itself, the audience over-indexes on Winter Olympic Games (12.44×), Kia Sportage (19.31×), Protein Shake (19.93×), and Wearable computer (17.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aaptiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.