Action News Audience in United States
Action News has an estimated audience of 5,295,918 people in United States. 59.2% are female, 40.8% are male, average age 42.3. Top regions: Pennsylvania, New Jersey, California. Top brand affinities: Houston Astros, Philadelphia Phillies, Los Angeles Dodgers, Life insurance, Philadelphia Eagles.
The average Action News fan in United States is 42.3 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, California. Top brand affinities include Houston Astros, Philadelphia Phillies, Los Angeles Dodgers, with strongest over-indexing on Houston Astros (2.52× the country average). Demographically, the Action News audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Action News fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 42.3 |
| Estimated audience size | 5,295,918 |
Audience persona
The typical Action News fan in United States is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Houston Astros.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 3,873,171 | 21.72× |
| New Jersey | 1,048,655 | 7.79× |
| California | 405,984 | 0.7× |
| Florida | 346,693 | 0.97× |
| Delaware | 205,830 | 14.09× |
| New York | 55,101 | 0.19× |
| North Carolina | 43,999 | 0.28× |
| Georgia | 42,650 | 0.26× |
| South Carolina | 35,320 | 0.44× |
| Virginia | 34,914 | 0.27× |
| Maryland | 29,975 | 0.33× |
| Texas | 22,513 | 0.05× |
| Tennessee | 21,021 | 0.2× |
| Massachusetts | 16,569 | 0.16× |
| Ohio | 15,029 | 0.09× |
| Louisiana | 11,738 | 0.17× |
| Washington, District of Columbia | 9,744 | 0.61× |
| Illinois | 9,513 | 0.05× |
| Arizona | 8,720 | 0.08× |
| Washington | 8,126 | 0.08× |
| Nevada | 7,365 | 0.14× |
| Michigan | 6,399 | 0.05× |
| Indiana | 5,279 | 0.05× |
| Connecticut | 5,115 | 0.1× |
| Mississippi | 4,999 | 0.11× |
| Oregon | 4,764 | 0.08× |
| Maine | 4,712 | 0.25× |
| Missouri | 4,071 | 0.05× |
| Colorado | 3,936 | 0.05× |
| Kentucky | 3,836 | 0.06× |
| Wisconsin | 3,138 | 0.04× |
| Alabama | 2,864 | 0.04× |
| Minnesota | 2,723 | 0.04× |
| Kansas | 2,150 | 0.05× |
| New Hampshire | 2,093 | 0.1× |
| Hawaii | 1,960 | 0.09× |
| Oklahoma | 1,893 | 0.03× |
| Vermont | 1,822 | 0.2× |
| West Virginia | 1,799 | 0.07× |
| Arkansas | 1,708 | 0.04× |
| Utah | 1,662 | 0.04× |
| Idaho | 1,563 | 0.06× |
| Nebraska | 1,537 | 0.06× |
| Alaska | 1,394 | 0.12× |
| Montana | 1,381 | 0.09× |
| Iowa | 1,299 | 0.03× |
| New Mexico | 1,274 | 0.05× |
| Wyoming | 1,198 | 0.15× |
| Rhode Island | 1,179 | 0.07× |
| South Dakota | 1,090 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Houston Astros | 2.52× | Sports |
| Philadelphia Phillies | 3.08× | Sports |
| Los Angeles Dodgers | 1.86× | Sports |
| Life insurance | 1.57× | Business & Career |
| Philadelphia Eagles | 1.6× | Sports |
| Home insurance | 1.58× | Business & Career |
| Philadelphia 76ers | 1.82× | Sports |
| Philadelphia Flyers | 3.22× | Sports |
| Tampa Bay Rays | 2.49× | Sports |
| Motorboat | 1.68× | Cars & Mobility |
| Photovoltaics | 1.66× | Home & Garden |
| The Daily Caller | 1.69× | Internet & Social Media |
| Kansas City Royals | 2.15× | Sports |
| Diabetes mellitus type 2 awareness | 1.58× | Health |
| Backstreet Boys | 2.86× | Music & Radio |
| Vegas Golden Knights | 3.2× | Sports |
| Tampa Bay Lightning | 1.55× | Sports |
| San Jose Sharks | 1.63× | Sports |
| Sporting Kansas City | 3.26× | Sports |
| Kayak.com | 1.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.13 |
| Indulgence | JOY | 1.12 |
| Individualism | JOY | 1.04 |
| Convenience Orientation | PREMIUM | 1.01 |
| Need for Security | CONSERVATISM | 1 |
| Tradition | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.6% |
| Bulgaria | 1.4% |
| Guyana | 1.2% |
See Action News audiences in other countries
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Frequently asked questions
How many fans does Action News have in United States?
Action News has an estimated audience of 5,295,918 people in United States, concentrated in Pennsylvania and New Jersey.
What is the gender split and age of Action News fans?
59.2% of Action News fans are female, 40.8% are male, with an average age of 42.3 years.
Which brands do Action News fans like most?
Action News fans show strongest brand affinity for Houston Astros (2.52×), Philadelphia Phillies (3.08×), and Los Angeles Dodgers (1.86×) over the country average.
Where do Action News fans live in United States?
Action News fans in United States are most concentrated in Pennsylvania (reach 3,873,171), New Jersey (reach 1,048,655), and California (reach 405,984). These three regions account for the largest share of the active audience.
What other brands do Action News fans also like?
Beyond Action News itself, the audience over-indexes on Philadelphia Phillies (3.08×), Los Angeles Dodgers (1.86×), Life insurance (1.57×), and Philadelphia Eagles (1.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Action News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.