Rascasse Audience Intelligence

Action News Audience in United States

A data profile of the people who buy, follow and care about Action News in United States — modelled from more than twelve digital signal sources. Action News has an estimated audience of 5,282,533 people in United States.

#86among TV series in United States#184among Movie / TV Show / Series in United States#616in Movies & TV

The average Action News fan in United States is 42.3 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, California.

Top brand affinities include Philadelphia Phillies, TMZ, Online newspaper, with strongest over-indexing on Philadelphia Phillies (4.12× the country average).

Demographically, the Action News audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Action News fan in United States is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Philadelphia Phillies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Action News profile in United States.

Audience size
5.3M
in United States
Gender
59.2%♀
40.8% male
Age
42.3
average years
Country rank
#6345
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Action News viewers

59.2% are female, 40.8% are male, average age 42.3.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Action News audience in United States
MetricValue
Female59.2%
Male40.8%
Average age42.3
Estimated audience size5,282,533
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Action News audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Action News audience comes from United States.

Worldwide audience distribution share by country for Action News
CountryShare
United States95.6%
Bulgaria1.4%
Guyana1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Action News audience in United States is strongest.

Fig. 05

Top regions by affinity

Action News fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~3.5M20.62×
02Delaware~200K14.84×
03New Jersey~1M7.43×
04Florida~300K0.95×
05South Dakota~10K0.84×
06Alaska~10K0.84×
07North Dakota~9K0.83×
08Washington, District of Columbia~10K0.81×
09Rhode Island~10K0.80×
10Montana~10K0.80×
11Nebraska~20K0.78×
12Vermont~7K0.78×
13Idaho~20K0.77×
14New Mexico~20K0.77×
15West Virginia~20K0.76×
16Oklahoma~40K0.75×
17Arkansas~30K0.75×
18Kansas~30K0.75×
19Utah~40K0.74×
20Iowa~30K0.73×
21Maine~10K0.73×
22Hawaii~20K0.72×
23New Hampshire~10K0.71×
24Alabama~50K0.66×
25Wisconsin~50K0.64×
26California~400K0.62×
27Missouri~50K0.62×
28Kentucky~40K0.62×
29Mississippi~30K0.61×
30Minnesota~40K0.57×
31Oregon~30K0.55×
32Colorado~50K0.54×
33Indiana~50K0.53×
34Connecticut~30K0.51×
35South Carolina~40K0.48×
36Nevada~20K0.47×
37Louisiana~30K0.45×
38Maryland~40K0.44×
39Michigan~60K0.43×
40Washington~40K0.41×
41Arizona~40K0.38×
42Illinois~60K0.37×
43Virginia~50K0.36×
44Tennessee~40K0.36×
45Massachusetts~30K0.33×
46Georgia~50K0.32×
47North Carolina~50K0.32×
48Ohio~50K0.30×
49New York~70K0.24×
50Texas~100K0.21×
Fig. 06

Affinity by region

Affinity by region — Action News, United States
0.21×1.00×20.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Action News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Action News audience
#·InterestCategoryAffinity×
01Vegas Golden KnightsSports4.71×
02Philadelphia PhilliesSports4.12×
03Philadelphia FlyersSports4.10×
04Tampa Bay RaysSports3.35×
05Tampa Bay LightningSports2.21×
06Tabloid (newspaper format)Literature2.02×
07Online newspaperNews1.85×
08PhotovoltaicsHome & Garden1.78×
09Rail transportTravel & Leisure1.75×
10QVCMovies & TV1.75×
11MotorboatCars & Mobility1.71×
12Weather forecastingHome & Garden1.70×
13Microwave ovenHome & Garden1.66×
14Non-alcoholic beverageFood & Beverages1.64×
15TMZInternet & Social Media1.63×
16HypermarketShopping1.59×
17FanaticsFashion & Accessoires1.57×
18Philadelphia EaglesSports1.56×
19Charitable organizationPolitics & Society1.54×
20Philadelphia 76ersSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Action News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Action News audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.54×
TraditionCONSERVATISM1.44×
Family OrientationCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Action News audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.72×
Risk AppetiteTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Action News have in United States?

Action News has an estimated audience of 5,282,533 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Action News viewers?

59.2% of Action News fans are female, 40.8% are male, with an average age of 42.3 years.

03

Which brands do Action News fans like most?

Action News fans show strongest brand affinity for Philadelphia Phillies (4.12×), TMZ (1.63×), and Online newspaper (1.85×) over the country average.

04

Where do Action News fans live in United States?

Action News fans in United States are most concentrated in Pennsylvania (reach ~3.5M), New Jersey (reach ~1M), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Action News fans also like?

Beyond Action News itself, the audience over-indexes on TMZ (1.63×), Online newspaper (1.85×), Charitable organization (1.54×), and Rail transport (1.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Action News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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