Rascasse Audience Intelligence

AJC Audience in United States

A data profile of the people who buy, follow and care about AJC in United States — modelled from more than twelve digital signal sources. AJC has an estimated audience of 1,758,983 people in United States.

#488among Website / Newspaper / Magazine in United States#97in News

The average AJC fan in United States is 45.1 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Alabama.

Top brand affinities include Atlanta Braves, Rose Leslie, Atlanta Falcons, with strongest over-indexing on Atlanta Braves (8.38× the country average).

Demographically, the AJC audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AJC fan in United States is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Atlanta Braves.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AJC profile in United States.

Audience size
1.8M
in United States
Gender
62.3%♀
37.7% male
Age
45.1
average years
Country rank
#15739
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of AJC

62.3% are female, 37.7% are male, average age 45.1.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for AJC audience in United States
MetricValue
Female62.3%
Male37.7%
Average age45.1
Estimated audience size1,758,983
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the AJC audience in United States
Age bracketShare%
16-198%
20-2913%
30-3921%
40-4928%
50+31%
Fig. 04

Worldwide distribution

76.6%

of the worldwide AJC audience comes from United States.

Worldwide audience distribution share by country for AJC
CountryShare
United States76.6%
Vietnam10.6%
Japan1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AJC audience in United States is strongest.

Fig. 05

Top regions by affinity

AJC fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1.5M32.13×
02Washington, District of Columbia~10K2.11×
03Alabama~40K1.74×
04South Carolina~40K1.57×
05North Dakota~3K0.81×
06Tennessee~30K0.78×
07North Carolina~40K0.76×
08South Dakota~3K0.75×
09Florida~90K0.74×
10Vermont~2K0.70×
11Alaska~3K0.67×
12Mississippi~9K0.64×
13Idaho~5K0.59×
14Montana~3K0.59×
15West Virginia~5K0.57×
16Rhode Island~3K0.57×
17Delaware~3K0.57×
18Maine~3K0.54×
19Virginia~20K0.53×
20Nebraska~5K0.53×
21Hawaii~4K0.53×
22New Hampshire~4K0.52×
23Maryland~20K0.51×
24New Mexico~4K0.49×
25Arkansas~7K0.47×
26Iowa~7K0.45×
27Kansas~6K0.45×
28Connecticut~8K0.44×
29New York~40K0.43×
30Kentucky~10K0.43×
31Louisiana~10K0.42×
32Oklahoma~8K0.39×
33Nevada~7K0.39×
34Utah~6K0.38×
35Oregon~7K0.36×
36Ohio~20K0.34×
37Massachusetts~10K0.34×
38Colorado~9K0.33×
39Wisconsin~9K0.32×
40Indiana~10K0.31×
41Missouri~9K0.31×
42Minnesota~8K0.31×
43Pennsylvania~20K0.30×
44Illinois~20K0.30×
45Arizona~10K0.30×
46Michigan~10K0.29×
47New Jersey~10K0.29×
48Washington~10K0.28×
49California~40K0.22×
50Texas~30K0.21×
Fig. 06

Affinity by region

Affinity by region — AJC, United States
0.21×1.00×32.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AJC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AJC audience
#·InterestCategoryAffinity×
01Rose LeslieMovies & TV18.57×
02Atlanta United FCSports18.57×
03Tokio HotelMusic & Radio15.44×
04Seth GreenMovies & TV10.19×
05Erin AndrewsSports10.06×
06Atlanta BravesSports8.38×
07Charli XCXMusic & Radio5.26×
08Atlanta FalconsSports5.22×
09Atlanta HawksSports5.16×
10School uniformKids & Family4.86×
11Heidi KlumFashion & Accessoires4.73×
12Russell WilsonSports4.07×
13Seattle MarinersSports3.22×
14Aaron RodgersSports2.90×
15Masters TournamentSports2.57×
16Internet celebrityInternet & Social Media2.29×
17TMZInternet & Social Media2.25×
18Online newspaperNews2.13×
19PharmacyBusiness & Career1.91×
20Nonprofit organizationPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AJC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AJC audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Quality AwarenessPREMIUM1.64×
IndividualismJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AJC audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.91×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AJC have in United States?

AJC has an estimated audience of 1,758,983 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of AJC fans?

62.3% of AJC fans are female, 37.7% are male, with an average age of 45.1 years.

03

Which brands do AJC fans like most?

AJC fans show strongest brand affinity for Atlanta Braves (8.38×), Rose Leslie (18.57×), and Atlanta Falcons (5.22×) over the country average.

04

Where do AJC fans live in United States?

AJC fans in United States are most concentrated in Georgia (reach ~1.5M), Florida (reach ~90K), and Alabama (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do AJC fans also like?

Beyond AJC itself, the audience over-indexes on Rose Leslie (18.57×), Atlanta Falcons (5.22×), Atlanta Hawks (5.16×), and Seth Green (10.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See AJC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AJC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →