American Legion Audience in United States

American Legion logo

American Legion has an estimated audience of 2,396,841 people in United States. 47.8% are female, 52.2% are male, average age 48.3. Top regions: Florida, California, New York. Top brand affinities: Lulu 黃路梓茵, Israel, Urban Outfitters, Staycation, Halsey, Oregon.

The average American Legion fan in United States is 48.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Lulu 黃路梓茵, Israel, Urban Outfitters, with strongest over-indexing on Lulu 黃路梓茵 (8.03× the country average). Demographically, the American Legion audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of American Legion fans

Demographic split for American Legion audience in United States
MetricValue
Female47.8%
Male52.2%
Average age48.3
Estimated audience size2,396,841

Audience persona

The typical American Legion fan in United States is balanced, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for American Legion in United States
RegionReachAffinity
Florida174,3801.07×
California148,2300.56×
New York124,6820.93×
Pennsylvania122,8541.52×
Texas116,9330.57×
Ohio98,4941.33×
Michigan93,6401.49×
Illinois88,8081.11×
Minnesota76,1992.22×
Indiana67,7521.55×
Georgia66,6950.9×
New Jersey62,0901.02×
North Carolina60,2060.83×
Maryland58,4091.42×
Virginia57,9520.99×
Arizona53,8381.1×
Massachusetts52,6841.12×
Wisconsin40,5011.12×
Missouri39,3261.02×
South Carolina33,4560.93×
Washington32,5830.68×
Tennessee31,3970.65×
Kentucky29,9321×
Colorado27,8380.74×
Alabama24,9890.75×
Iowa23,5461.19×
Kansas23,4681.24×
Louisiana23,3180.75×
Connecticut21,0500.88×
Oklahoma19,7690.74×
Oregon18,3550.67×
Arkansas14,7200.75×
Mississippi14,6150.74×
New Hampshire14,4661.53×
West Virginia13,6551.22×
Maine12,8881.5×
Nebraska10,8420.9×
New Mexico10,2640.85×
Nevada8,6510.37×
Utah8,5180.4×
Idaho8,1620.68×
Montana7,0811.06×
Delaware6,8721.04×
Alaska6,7771.32×
Washington, District of Columbia6,2940.87×
Vermont6,0781.44×
North Dakota6,0101.22×
South Dakota5,7381.04×
Rhode Island4,8190.63×
Wyoming3,6631.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Legion audience
BrandAffinityCategory
Lulu 黃路梓茵8.03×Movies & TV
Israel4.96×Travel & Leisure
Urban Outfitters3.59×Shopping
Staycation3.27×Home & Garden
Halsey, Oregon8.03×Travel & Leisure
Pillow1.98×Home & Garden
Alaska1.55×Travel & Leisure
Birthday Gifts2.88×Kids & Family
Unique Gifts1.93×Shopping
Swanson8.03×Health
Regional styles of Mexican music1.89×Music & Radio
Jeep Wagoneer3.65×Cars & Mobility
Who Wants to Be a Millionaire?6.01×Movies & TV
Home staging2.97×Home & Garden
MK2.3×Music & Radio
Keith Stanfield3.14×Movies & TV
Jeep Grand Cherokee (WJ)2.89×Cars & Mobility
Wikia1.51×Internet & Social Media
jordy nelson7.01×Sports
Certified diabetes educator5.15×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Legion audience
TraitClusterScore
PatriotismCONSERVATISM3.88
Family OrientationCONSERVATISM1.36
Community OrientationOPEN1.35
IndividualismJOY1.23
Need for SecurityCONSERVATISM1.22
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for American Legion
CountryShare
United States98.0%
Germany0.5%
Canada0.3%

See American Legion audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does American Legion have in United States?

American Legion has an estimated audience of 2,396,841 people in United States, concentrated in Florida and California.

What is the gender split and age of American Legion fans?

47.8% of American Legion fans are female, 52.2% are male, with an average age of 48.3 years.

Which brands do American Legion fans like most?

American Legion fans show strongest brand affinity for Lulu 黃路梓茵 (8.03×), Israel (4.96×), and Urban Outfitters (3.59×) over the country average.

Where do American Legion fans live in United States?

American Legion fans in United States are most concentrated in Florida (reach 174,380), California (reach 148,230), and New York (reach 124,682). These three regions account for the largest share of the active audience.

What other brands do American Legion fans also like?

Beyond American Legion itself, the audience over-indexes on Israel (4.96×), Urban Outfitters (3.59×), Staycation (3.27×), and Halsey, Oregon (8.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Legion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.