Animal shelter Audience in United States

Animal shelter logo

Animal shelter has an estimated audience of 4,424,222 people in United States. 64.9% are female, 35.1% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Dog lovers, Scooby-Doo, Maltese (dog), Dog breed, Dog collar.

The average Animal shelter fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog lovers, Scooby-Doo, Maltese (dog), with strongest over-indexing on Dog lovers (3.73× the country average). Demographically, the Animal shelter audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Touchpoint · Subtype: Video game

Demographics of Animal shelter fans

Demographic split for Animal shelter audience in United States
MetricValue
Female64.9%
Male35.1%
Average age39.5
Estimated audience size4,424,222

Audience persona

The typical Animal shelter fan in United States is more female, around 39.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Top regions in United States

Top regions ranked by reach for Animal shelter in United States
RegionReachAffinity
California845,7941.74×
Texas543,1741.43×
Florida276,9210.92×
North Carolina173,0281.3×
New York145,1090.59×
Georgia129,3890.95×
Illinois109,8790.75×
Tennessee104,7841.18×
Washington103,3791.16×
Virginia100,6710.93×
Ohio100,3940.74×
Michigan99,9420.86×
Colorado98,2941.41×
Utah86,4342.18×
Indiana85,6881.06×
Oklahoma82,4571.68×
Pennsylvania82,2290.55×
New Jersey74,5360.66×
Nevada68,1741.59×
Missouri68,0600.95×
Louisiana66,2151.16×
Arizona62,2930.69×
Maryland62,1410.82×
South Carolina60,6490.91×
Massachusetts59,8430.69×
New Mexico59,6742.69×
Kentucky55,6801×
Alabama51,7930.84×
Oregon48,2570.95×
Minnesota42,3530.67×
Arkansas40,7221.12×
Mississippi39,4881.08×
Wisconsin39,4080.59×
Kansas39,2671.13×
Idaho35,3851.59×
Iowa28,5850.78×
Connecticut22,6530.51×
West Virginia18,4920.9×
Montana18,4081.5×
Maine17,6601.11×
Wyoming11,3351.73×
Nebraska11,1210.5×
New Hampshire10,6970.61×
Rhode Island10,5110.75×
Alaska8,7610.93×
Washington, District of Columbia7,1200.54×
North Dakota6,9250.76×
Hawaii6,5000.34×
Delaware5,4130.44×
Vermont4,6170.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Animal shelter audience
BrandAffinityCategory
Dog lovers3.73×Pets & Animals
Scooby-Doo3.11×Movies & TV
Maltese (dog)3.27×Pets & Animals
Dog breed2×Pets & Animals
Dog collar2.73×Pets & Animals
Poodle3.04×Pets & Animals
Animal1.5×Pets & Animals
French Bulldog2.81×Pets & Animals
Labrador Retriever2.67×Pets & Animals
Golden Retriever2.65×Pets & Animals
Pug3.02×Pets & Animals
Yorkshire Terrier2.78×Pets & Animals
Shih Tzu3.11×Pets & Animals
Siberian Husky3.09×Pets & Animals
Beagle3.03×Pets & Animals
Pomeranian (dog)2.76×Pets & Animals
Dachshund2.68×Pets & Animals
Chihuahua (dog)2.64×Pets & Animals
Veterinary medicine2.17×Business & Career
Dog food1.97×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Animal shelter audience
TraitClusterScore
Pet OwnershipJOY1.37
DIY MentalityTHRILL1.19
SustainabilityBALANCE1.16
CreativityOPEN1.14
IndividualismJOY1.13
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Animal shelter
CountryShare
United States26.3%
Japan8.7%
Germany6.3%

See Animal shelter audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Animal shelter have in United States?

Animal shelter has an estimated audience of 4,424,222 people in United States, concentrated in California and Texas.

What is the gender split and age of Animal shelter fans?

64.9% of Animal shelter fans are female, 35.1% are male, with an average age of 39.5 years.

Which brands do Animal shelter fans like most?

Animal shelter fans show strongest brand affinity for Dog lovers (3.73×), Scooby-Doo (3.11×), and Maltese (dog) (3.27×) over the country average.

Where do Animal shelter fans live in United States?

Animal shelter fans in United States are most concentrated in California (reach 845,794), Texas (reach 543,174), and Florida (reach 276,921). These three regions account for the largest share of the active audience.

What other brands do Animal shelter fans also like?

Beyond Animal shelter itself, the audience over-indexes on Scooby-Doo (3.11×), Maltese (dog) (3.27×), Dog breed (2×), and Dog collar (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal shelter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.