Anti-scratch coating Audience in United States
Anti-scratch coating has an estimated audience of 392,234 people in United States. 51.7% are female, 48.3% are male, average age 39.3. Top brand affinities: Keene, New Hampshire, Hammock camping, Dog breed, Hipster, Governor of Michigan.
Top brand affinities include Keene, New Hampshire, Hammock camping, Dog breed, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Anti-scratch coating audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Family Orientation.
Category: Home & Garden · Type: Topic
Demographics of Anti-scratch coating fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 39.3 |
| Estimated audience size | 392,234 |
Audience persona
The typical Anti-scratch coating fan in United States is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Hammock camping | 18.78× | Travel & Leisure |
| Dog breed | 1.7× | Pets & Animals |
| Hipster | 13.67× | Politics & Society |
| Governor of Michigan | 9.77× | Politics & Society |
| Goop | 5.19× | Internet & Social Media |
| Hog Hunting | 3.12× | Sports |
| Cullinan Diamond | 14.8× | |
| Academy Award for Best Original Score | 13.89× | Movies & TV |
| Cherish (group) | 8.48× | Music & Radio |
| Wok | 4.97× | Food & Beverages |
| Wikia | 2.56× | Internet & Social Media |
| edureka | 27.45× | Business & Career |
| Tuff Hedeman | 14.85× | Sports |
| Suikoden IV | 20× | Games |
| Urban horticulture | 2.22× | Home & Garden |
| TVNotas | 6.15× | News |
| American University in the Emirates | 92.47× | Business & Career |
| Monogram | 2.25× | Home & Garden |
| Certified diabetes educator | 7.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.29 |
| Family Orientation | CONSERVATISM | 1.6 |
| Luxury Orientation | PREMIUM | 1.39 |
| Early Adopter Mentality | POWER | 1.29 |
| Price Sensitivity | PREMIUM | 1.29 |
| Design Affinity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.3% |
| United Kingdom | 6.3% |
| Indonesia | 4.8% |
See Anti-scratch coating audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Anti-scratch coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.