A data profile of the people who buy, follow and care about Anti-scratch coating in United States — modelled from more than twelve digital signal sources. Anti-scratch coating has an estimated audience of 392,234 people in United States.
Anti-scratch coating has an estimated audience of 392,234 people in United States. 51.7% are female, 48.3% are male, average age 39.3. Top brand affinities: Caviar, Bifocals, Lexus GX, AutoZone, O'Reilly Auto Parts.
Top brand affinities include Caviar, Bifocals, Lexus GX, with strongest over-indexing on Caviar (19.44× the country average).
Demographically, the Anti-scratch coating audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Need for Security.
The typical Anti-scratch coating fan in United States is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Caviar.
The key figures that characterise the Anti-scratch coating profile in United States.
51.7% are female, 48.3% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 39.3 |
| Estimated audience size | 392,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Anti-scratch coating audience comes from United States.
| Country | Share |
|---|---|
| United States | 50.3% |
| United Kingdom | 6.3% |
| Indonesia | 4.8% |
The strongest cross-interests of the Anti-scratch coating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bifocals | Health | 39.44× | ||
| 02 | Lexus GX | Cars & Mobility | 20.00× | ||
| 03 | Mitsubishi Pajero | Cars & Mobility | 20.00× | ||
| 04 | Caviar | Food & Beverages | 19.44× | ||
| 05 | Acura MDX | Cars & Mobility | 11.90× | ||
| 06 | Lamborghini Urus | Cars & Mobility | 10.42× | ||
| 07 | Honda Pilot | Cars & Mobility | 8.77× | ||
| 08 | O'Reilly Auto Parts | Cars & Mobility | 4.13× | ||
| 09 | AutoZone | Cars & Mobility | 3.27× | ||
| 10 | Solar energy | Home & Garden | 3.15× | ||
| 11 | Beauty salons | Beauty & Wellness | 2.19× | ||
| 12 | Coupons | Shopping | 2.03× | ||
| 13 | Smartphones | Technology & Electronics | 1.94× | ||
| 14 | EBay | Shopping | 1.94× | ||
| 15 | Home improvement | Home & Garden | 1.86× | ||
| 16 | Walmart | Shopping | 1.86× | ||
| 17 | Recipes | Food & Beverages | 1.81× | ||
| 18 | Cooking | Food & Beverages | 1.75× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.74× | ||
| 20 | X | Internet & Social Media | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 5.85× | |
| Need for Security | CONSERVATISM | 1.54× | |
| Patriotism | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.71× | |
| Mindfulness | BALANCE | 0.82× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Anti-scratch coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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