Anti-scratch coating Audience in United States
Anti-scratch coating has an estimated audience of 392,234 people in United States. 51.7% are female, 48.3% are male, average age 39.3. Top brand affinities: Finnair, CarGurus, Google Maps, Capital One, Rent the Runway.
Top brand affinities include Finnair, CarGurus, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Anti-scratch coating audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Family Orientation.
Category: Home & Garden · Type: Topic
Demographics of Anti-scratch coating fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 39.3 |
| Estimated audience size | 392,234 |
Audience persona
The typical Anti-scratch coating fan in United States is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| CarGurus | 14.32× | Cars & Mobility |
| Google Maps | 8.75× | Internet & Social Media |
| Capital One | 7.82× | Business & Career |
| Rent the Runway | 20.78× | Shopping |
| Circle K | 8.7× | Shopping |
| DeviantArt | 8.72× | Internet & Social Media |
| Enterprise Rent-A-Car | 7.38× | Cars & Mobility |
| AutoZone | 4.65× | Cars & Mobility |
| Indeed.com | 4.62× | Business & Career |
| Aaron Rodgers | 6.93× | Sports |
| AccuWeather | 6.57× | Home & Garden |
| Honda Accord | 13.67× | Cars & Mobility |
| Jeff Bezos | 10.42× | Business & Career |
| O'Reilly Auto Parts | 5.67× | Cars & Mobility |
| Tesla Roadster | 25.49× | Cars & Mobility |
| Apple Store | 6.87× | Shopping |
| Khan Academy | 7.2× | Business & Career |
| Lexus GX | 20× | Cars & Mobility |
| Volvo V40 | 92.47× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.29 |
| Family Orientation | CONSERVATISM | 1.6 |
| Luxury Orientation | PREMIUM | 1.39 |
| Early Adopter Mentality | POWER | 1.29 |
| Price Sensitivity | PREMIUM | 1.29 |
| Design Affinity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.3% |
| United Kingdom | 6.3% |
| Indonesia | 4.8% |
See Anti-scratch coating audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Anti-scratch coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.