Arbor Day Foundation Audience in United States

Arbor Day Foundation logo

Arbor Day Foundation has an estimated audience of 284,284 people in United States. 68.3% are female, 31.7% are male, average age 45.1. Top regions: Texas, New York, Ohio. Top brand affinities: Finnair, Capital One, PSV Eindhoven, Diane Keaton, Google Maps.

The average Arbor Day Foundation fan in United States is 45.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Ohio. Top brand affinities include Finnair, Capital One, PSV Eindhoven, with strongest over-indexing on Finnair (675× the country average). Demographically, the Arbor Day Foundation audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Arbor Day Foundation fans

Demographic split for Arbor Day Foundation audience in United States
MetricValue
Female68.3%
Male31.7%
Average age45.1
Estimated audience size284,284

Audience persona

The typical Arbor Day Foundation fan in United States is more female, around 45.1 years old, with strong Sustainability tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Arbor Day Foundation in United States
RegionReachAffinity
Texas12,8530.53×
New York11,0500.7×
Ohio10,2051.17×
Pennsylvania10,1881.06×
California8,1430.26×
Nebraska7,7005.4×
Illinois7,4110.78×
Michigan7,3870.99×
North Carolina6,8990.81×
Florida6,8300.35×
Wisconsin6,5941.54×
Indiana6,3611.22×
Missouri5,9561.3×
Virginia5,8000.84×
Tennessee5,3680.94×
Georgia5,0550.58×
Oklahoma4,5831.45×
Minnesota4,5521.12×
New Jersey4,3940.61×
Iowa4,3091.84×
Massachusetts4,2380.76×
Colorado4,1920.94×
Kentucky4,0641.14×
Washington3,6940.65×
Maryland3,6640.75×
South Carolina3,5210.82×
Kansas3,2091.43×
Alabama2,8030.71×
Arkansas2,7621.18×
Oregon2,4260.74×
Connecticut2,1270.75×
Louisiana2,0240.55×
Arizona1,9150.33×
Utah1,8500.73×
West Virginia1,7241.3×
Mississippi1,7210.73×
Idaho1,4821.04×
Maine1,4801.45×
New Mexico1,2950.91×
New Hampshire1,1941.07×
Nevada1,1880.43×
Vermont1,0192.04×
South Dakota8971.37×
Montana8691.1×
Rhode Island7370.81×
Delaware5680.72×
North Dakota5210.89×
Washington, District of Columbia4950.58×
Wyoming4671.11×
Alaska2010.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arbor Day Foundation audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One6.38×Business & Career
PSV Eindhoven45.32×Sports
Diane Keaton5.8×Movies & TV
Google Maps3.65×Internet & Social Media
Louvre20×Travel & Leisure
Autism Awareness8.26×Health
Diabetes mellitus awareness5.66×Health
UGG Australia22.17×Fashion & Accessoires
Key Food15.65×Shopping
Indeed.com3.04×Business & Career
AccuWeather4.7×Home & Garden
DeviantArt5.06×Internet & Social Media
Sustainable energy4.87×Home & Garden
Enterprise Rent-A-Car4.22×Cars & Mobility
Singer-songwriter2.8×Music & Radio
Khan Academy5.43×Business & Career
Microblogging5.74×Technology & Electronics
Stitch!6.7×Movies & TV
Dollar General2.43×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arbor Day Foundation audience
TraitClusterScore
SustainabilityBALANCE2.2
PatriotismCONSERVATISM1.91
Community OrientationOPEN1.82
IndividualismJOY1.75
Quality AwarenessPREMIUM1.75
Urban LifestyleOPEN1.68

Worldwide distribution

Worldwide audience distribution share by country for Arbor Day Foundation
CountryShare
United States98.6%
Germany0.5%
United Kingdom0.5%

See Arbor Day Foundation audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does Arbor Day Foundation have in United States?

Arbor Day Foundation has an estimated audience of 284,284 people in United States, concentrated in Texas and New York.

What is the gender split and age of Arbor Day Foundation fans?

68.3% of Arbor Day Foundation fans are female, 31.7% are male, with an average age of 45.1 years.

Which brands do Arbor Day Foundation fans like most?

Arbor Day Foundation fans show strongest brand affinity for Finnair (675×), Capital One (6.38×), and PSV Eindhoven (45.32×) over the country average.

Where do Arbor Day Foundation fans live in United States?

Arbor Day Foundation fans in United States are most concentrated in Texas (reach 12,853), New York (reach 11,050), and Ohio (reach 10,205). These three regions account for the largest share of the active audience.

What other brands do Arbor Day Foundation fans also like?

Beyond Arbor Day Foundation itself, the audience over-indexes on Capital One (6.38×), PSV Eindhoven (45.32×), Diane Keaton (5.8×), and Google Maps (3.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arbor Day Foundation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.