Arkansas River Audience in United States

Arkansas River logo

Arkansas River has an estimated audience of 779,943 people in United States. 61.6% are female, 38.4% are male, average age 40.5. Top regions: Colorado, Arkansas, Texas. Top brand affinities: Sailor, Mackenzie Foy, WFTS-TV, Cockpit, Nick Jr. (Australia).

The average Arkansas River fan in United States is 40.5 years old, more female, and lives primarily in Colorado. The audience is concentrated in Colorado, Arkansas, Texas. Top brand affinities include Sailor, Mackenzie Foy, WFTS-TV, with strongest over-indexing on Sailor (4.24× the country average). Demographically, the Arkansas River audience skews more female with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Arkansas River fans

Demographic split for Arkansas River audience in United States
MetricValue
Female61.6%
Male38.4%
Average age40.5
Estimated audience size779,943

Audience persona

The typical Arkansas River fan in United States is more female, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Arkansas River in United States
RegionReachAffinity
Colorado73,8526.01×
Arkansas63,8409.93×
Texas54,0860.81×
Oklahoma48,4015.59×
California29,6560.35×
Kansas29,1134.74×
Missouri18,3111.46×
Florida14,7980.28×
Illinois12,2800.47×
New York10,5580.24×
Tennessee10,3160.66×
Pennsylvania9,0140.34×
Louisiana8,5430.85×
North Carolina8,3010.35×
Georgia7,9460.33×
Ohio7,8700.33×
Arizona7,6080.48×
Washington7,3750.47×
Virginia6,8460.36×
Mississippi6,7471.05×
Michigan6,6130.32×
Minnesota6,5150.58×
Indiana6,2760.44×
Wisconsin5,6480.48×
Alabama5,5840.51×
New Mexico4,9441.26×
Oregon4,6990.53×
Utah4,4720.64×
Iowa4,3660.68×
Massachusetts4,3620.28×
Kentucky4,2830.44×
Nebraska3,9151×
South Carolina3,7610.32×
New Jersey3,6910.19×
Maryland3,4710.26×
Nevada2,9710.39×
Idaho2,5330.65×
Connecticut2,3450.3×
Montana2,1290.98×
West Virginia1,6460.45×
South Dakota1,3400.74×
Wyoming1,1951.03×
New Hampshire1,0430.34×
Maine1,0400.37×
Washington, District of Columbia1,0200.44×
Alaska9260.56×
North Dakota7760.48×
Rhode Island7390.3×
Hawaii7070.21×
Vermont6930.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arkansas River audience
BrandAffinityCategory
Sailor4.24×Travel & Leisure
Mackenzie Foy3.89×Fashion & Accessoires
WFTS-TV1.56×Movies & TV
Cockpit1.79×Travel & Leisure
Nick Jr. (Australia)1.53×Kids & Family
The Tree of Life (film)1.8×Movies & TV
JBS USA1.54×Food & Beverages
Cagayan1.69×Travel & Leisure
St Matthew Passion2.54×
Jbc1.62×Kids & Family
WFTV Channel 91.57×Movies & TV
Kevin Edwards Jr1.79×Internet & Social Media
J. B. Holmes1.73×Sports
Tate St Ives2.85×
Jamnalal Bajaj Institute of Management Studies1.56×Business & Career
Pips, Chips & Videoclips2.79×Music & Radio
D3.js1.55×Technology & Electronics
Dabboo Ratnani1.54×Internet & Social Media
Tonight with Boy Abunda1.64×Movies & TV
Urla, İzmir1.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arkansas River audience
TraitClusterScore
DIY MentalityTHRILL1.34
Family OrientationCONSERVATISM1.23
Career OrientationPOWER1.14
TraditionCONSERVATISM1.13
Need for SecurityCONSERVATISM1.12
Community OrientationOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Arkansas River
CountryShare
United States99.4%
Germany0.5%
Italy0.1%

See Arkansas River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Arkansas River have in United States?

Arkansas River has an estimated audience of 779,943 people in United States, concentrated in Colorado and Arkansas.

What is the gender split and age of Arkansas River fans?

61.6% of Arkansas River fans are female, 38.4% are male, with an average age of 40.5 years.

Which brands do Arkansas River fans like most?

Arkansas River fans show strongest brand affinity for Sailor (4.24×), Mackenzie Foy (3.89×), and WFTS-TV (1.56×) over the country average.

Where do Arkansas River fans live in United States?

Arkansas River fans in United States are most concentrated in Colorado (reach 73,852), Arkansas (reach 63,840), and Texas (reach 54,086). These three regions account for the largest share of the active audience.

What other brands do Arkansas River fans also like?

Beyond Arkansas River itself, the audience over-indexes on Mackenzie Foy (3.89×), WFTS-TV (1.56×), Cockpit (1.79×), and Nick Jr. (Australia) (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.