Arkansas River Audience in United States

Arkansas River has an estimated audience of 779,943 people in United States. 61.6% are female, 38.4% are male, average age 40.5. Top regions: Colorado, Arkansas, Texas. Top brand affinities: Colorado Avalanche, Pharmacy, Hardware store, Denver Broncos, St. Louis Cardinals.

The average Arkansas River fan in United States is 40.5 years old, more female, and lives primarily in Colorado. The audience is concentrated in Colorado, Arkansas, Texas. Top brand affinities include Colorado Avalanche, Pharmacy, Hardware store, with strongest over-indexing on Colorado Avalanche (4.24× the country average). Demographically, the Arkansas River audience skews more female with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Arkansas River fans

Demographic split for Arkansas River audience in United States
MetricValue
Female61.6%
Male38.4%
Average age40.5
Estimated audience size779,943

Audience persona

The typical Arkansas River fan in United States is more female, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Colorado Avalanche.

Top regions in United States

Top regions ranked by reach for Arkansas River in United States
RegionReachAffinity
Colorado73,8526.01×
Arkansas63,8409.93×
Texas54,0860.81×
Oklahoma48,4015.59×
California29,6560.35×
Kansas29,1134.74×
Missouri18,3111.46×
Florida14,7980.28×
Illinois12,2800.47×
New York10,5580.24×
Tennessee10,3160.66×
Pennsylvania9,0140.34×
Louisiana8,5430.85×
North Carolina8,3010.35×
Georgia7,9460.33×
Ohio7,8700.33×
Arizona7,6080.48×
Washington7,3750.47×
Virginia6,8460.36×
Mississippi6,7471.05×
Michigan6,6130.32×
Minnesota6,5150.58×
Indiana6,2760.44×
Wisconsin5,6480.48×
Alabama5,5840.51×
New Mexico4,9441.26×
Oregon4,6990.53×
Utah4,4720.64×
Iowa4,3660.68×
Massachusetts4,3620.28×
Kentucky4,2830.44×
Nebraska3,9151×
South Carolina3,7610.32×
New Jersey3,6910.19×
Maryland3,4710.26×
Nevada2,9710.39×
Idaho2,5330.65×
Connecticut2,3450.3×
Montana2,1290.98×
West Virginia1,6460.45×
South Dakota1,3400.74×
Wyoming1,1951.03×
New Hampshire1,0430.34×
Maine1,0400.37×
Washington, District of Columbia1,0200.44×
Alaska9260.56×
North Dakota7760.48×
Rhode Island7390.3×
Hawaii7070.21×
Vermont6930.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arkansas River audience
BrandAffinityCategory
Colorado Avalanche4.24×Sports
Pharmacy1.58×Business & Career
Hardware store1.56×Home & Garden
Denver Broncos1.79×Sports
St. Louis Cardinals1.55×Sports
Garden centre2.13×Home & Garden
Flea market1.64×Home & Garden
Colorado Rockies2.54×Sports
Day spa1.54×Beauty & Wellness
Memphis Grizzlies1.53×Sports
Reba McEntire1.56×Music & Radio
Holiday Inn Express1.69×Travel & Leisure
Keller Williams Realty1.54×Home & Garden
Speech recognition1.71×Technology & Electronics
Hamburger SV3.89×Sports
Hyundai Santa Fe1.8×Cars & Mobility
Franklin Graham1.62×Politics & Society
Colorado Rapids2.31×Sports
Ford Edge1.5×Cars & Mobility
RCD Mallorca2.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arkansas River audience
TraitClusterScore
DIY MentalityTHRILL1.34
Family OrientationCONSERVATISM1.23
Career OrientationPOWER1.14
TraditionCONSERVATISM1.13
Need for SecurityCONSERVATISM1.12
Community OrientationOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Arkansas River
CountryShare
United States99.4%
Germany0.5%
Italy0.1%

See Arkansas River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Arkansas River have in United States?

Arkansas River has an estimated audience of 779,943 people in United States, concentrated in Colorado and Arkansas.

What is the gender split and age of Arkansas River fans?

61.6% of Arkansas River fans are female, 38.4% are male, with an average age of 40.5 years.

Which brands do Arkansas River fans like most?

Arkansas River fans show strongest brand affinity for Colorado Avalanche (4.24×), Pharmacy (1.58×), and Hardware store (1.56×) over the country average.

Where do Arkansas River fans live in United States?

Arkansas River fans in United States are most concentrated in Colorado (reach 73,852), Arkansas (reach 63,840), and Texas (reach 54,086). These three regions account for the largest share of the active audience.

What other brands do Arkansas River fans also like?

Beyond Arkansas River itself, the audience over-indexes on Pharmacy (1.58×), Hardware store (1.56×), Denver Broncos (1.79×), and St. Louis Cardinals (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.