Rascasse Audience Intelligence

Arkansas River Audience in United States

A data profile of the people who buy, follow and care about Arkansas River in United States — modelled from more than twelve digital signal sources. Arkansas River has an estimated audience of 779,943 people in United States.

#20among River in United States#2637among POI in United States#2130in Travel & Leisure

The average Arkansas River fan in United States is 40.5 years old, more female, and lives primarily in Colorado.

The audience is concentrated in Colorado, Arkansas, Texas.

Top brand affinities include Hardware store, Pharmacy, Colorado Avalanche, with strongest over-indexing on Hardware store (2.46× the country average).

Demographically, the Arkansas River audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arkansas River fan in United States is more female, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Hardware store.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arkansas River profile in United States.

Audience size
780K
in United States
Gender
61.6%♀
38.4% male
Age
40.5
average years
Country rank
#27921
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arkansas River fans

61.6% are female, 38.4% are male, average age 40.5.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Arkansas River audience in United States
MetricValue
Female61.6%
Male38.4%
Average age40.5
Estimated audience size779,943
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Arkansas River audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

99.4%

of the worldwide Arkansas River audience comes from United States.

Worldwide audience distribution share by country for Arkansas River
CountryShare
United States99.4%
Germany0.5%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arkansas River audience in United States is strongest.

Fig. 05

Top regions by affinity

Arkansas River fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~60K9.84×
02Colorado~70K5.68×
03Oklahoma~50K5.48×
04Kansas~30K4.76×
05Missouri~20K1.34×
06New Mexico~4K1.14×
07Wyoming~1K1.08×
08Nebraska~4K1.01×
09Montana~2K0.99×
10Mississippi~6K0.96×
11South Dakota~2K0.91×
12Alaska~1K0.86×
13North Dakota~1K0.85×
14Louisiana~8K0.84×
15Delaware~2K0.79×
16Idaho~3K0.78×
17Rhode Island~2K0.78×
18Texas~50K0.75×
19West Virginia~3K0.75×
20Hawaii~3K0.75×
21Iowa~5K0.74×
22New Hampshire~2K0.74×
23Maine~2K0.74×
24Utah~5K0.73×
25Washington, District of Columbia~2K0.71×
26Minnesota~8K0.70×
27Tennessee~10K0.69×
28Alabama~7K0.65×
29Kentucky~6K0.62×
30Oregon~6K0.62×
31Wisconsin~7K0.59×
32Nevada~4K0.58×
33Connecticut~4K0.57×
34Indiana~8K0.56×
35Arizona~9K0.54×
36Washington~8K0.54×
37South Carolina~6K0.54×
38Illinois~10K0.51×
39Virginia~9K0.47×
40Maryland~6K0.47×
41North Carolina~10K0.45×
42Michigan~9K0.45×
43Massachusetts~7K0.45×
44Ohio~10K0.44×
45Pennsylvania~10K0.43×
46Georgia~10K0.43×
47New Jersey~8K0.41×
48California~30K0.35×
49Florida~20K0.34×
50New York~10K0.32×
Fig. 06

Affinity by region

Affinity by region — Arkansas River, United States
0.32×1.00×9.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arkansas River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arkansas River audience
#·InterestCategoryAffinity×
01Colorado AvalancheSports5.15×
02Colorado RockiesSports3.99×
03Garden centreHome & Garden3.30×
04Non-alcoholic beverageFood & Beverages2.65×
05Private equityBusiness & Career2.55×
06Hardware storeHome & Garden2.46×
07Employment agencyBusiness & Career2.40×
08PharmacyBusiness & Career2.34×
09Rail transportTravel & Leisure2.31×
10SteakhouseFood & Beverages1.83×
11Britney SpearsMusic & Radio1.79×
12Discount TireShopping1.79×
13Charitable organizationPolitics & Society1.70×
14United AirlinesTravel & Leisure1.62×
15GrillingFood & Beverages1.61×
16Nonprofit organizationPolitics & Society1.60×
17TraditionPolitics & Society1.58×
18Veterinary medicineBusiness & Career1.56×
19MassageHealth1.56×
20Life insuranceBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arkansas River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arkansas River audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.92×
DIY MentalityTHRILL1.82×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arkansas River audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.42×
Luxury OrientationPREMIUM0.61×
Sports ActivityPOWER0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arkansas River have in United States?

Arkansas River has an estimated audience of 779,943 people in United States, concentrated in Colorado and Arkansas.

02

What is the gender split and age of Arkansas River fans?

61.6% of Arkansas River fans are female, 38.4% are male, with an average age of 40.5 years.

03

Which brands do Arkansas River fans like most?

Arkansas River fans show strongest brand affinity for Hardware store (2.46×), Pharmacy (2.34×), and Colorado Avalanche (5.15×) over the country average.

04

Where do Arkansas River fans live in United States?

Arkansas River fans in United States are most concentrated in Colorado (reach ~70K), Arkansas (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Arkansas River fans also like?

Beyond Arkansas River itself, the audience over-indexes on Pharmacy (2.34×), Colorado Avalanche (5.15×), Nonprofit organization (1.6×), and Grilling (1.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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