Rascasse Audience Intelligence

Aubuchon Hardware Target Market in United States

A data profile of the people who buy, follow and care about Aubuchon Hardware in United States — modelled from more than twelve digital signal sources. Aubuchon Hardware has an estimated audience of 511,507 people in United States.

#14among Hardware store in United States#3720among Brand in United States#508in Shopping

The average Aubuchon Hardware fan in United States is 46.0 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New Hampshire, Vermont.

Top brand affinities include Boston Bruins, Dunkin' Donuts, Boston Red Sox, with strongest over-indexing on Boston Bruins (13.19× the country average).

Demographically, the Aubuchon Hardware audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aubuchon Hardware fan in United States is more female, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Boston Bruins.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aubuchon Hardware profile in United States.

Audience size
512K
in United States
Gender
56.2%♀
43.8% male
Age
46.0
average years
Country rank
#36178
Brand in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aubuchon Hardware

56.2% are female, 43.8% are male, average age 46.0.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Aubuchon Hardware audience in United States
MetricValue
Female56.2%
Male43.8%
Average age46.0
Estimated audience size511,507
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Aubuchon Hardware audience in United States
Age bracketShare%
16-198%
20-2912%
30-3917%
40-4927%
50+36%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Aubuchon Hardware audience comes from United States.

Worldwide audience distribution share by country for Aubuchon Hardware
CountryShare
United States99.9%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aubuchon Hardware audience in United States is strongest.

Fig. 05

Top regions by affinity

Aubuchon Hardware customers by region in United States
#RegionReachAffinity×
01Vermont~20K20.98×
02New Hampshire~20K10.24×
03Maine~20K9.19×
04Massachusetts~60K5.63×
05Connecticut~5K1.06×
06Alaska<1K0.63×
07North Dakota<1K0.62×
08South Dakota<1K0.58×
09Hawaii~1K0.56×
10Delaware<1K0.54×
11Montana<1K0.53×
12West Virginia~1K0.49×
13Rhode Island<1K0.49×
14New Mexico~1K0.48×
15Nebraska~1K0.46×
16Idaho~1K0.46×
17Washington, District of Columbia<1K0.46×
18New York~10K0.44×
19Mississippi~2K0.44×
20Nevada~2K0.41×
21Arkansas~2K0.40×
22Kansas~2K0.39×
23Iowa~2K0.38×
24Oklahoma~2K0.37×
25Utah~2K0.36×
26Louisiana~2K0.34×
27Alabama~2K0.32×
28Kentucky~2K0.32×
29Oregon~2K0.31×
30Wisconsin~2K0.29×
31South Carolina~2K0.29×
32Missouri~2K0.28×
33Minnesota~2K0.28×
34Michigan~3K0.26×
35Indiana~2K0.26×
36Tennessee~3K0.25×
37Arizona~3K0.25×
38Maryland~2K0.25×
39Colorado~2K0.25×
40Washington~2K0.23×
41Pennsylvania~4K0.21×
42Ohio~3K0.21×
43Georgia~3K0.20×
44North Carolina~3K0.20×
45Illinois~3K0.19×
46New Jersey~2K0.19×
47Virginia~2K0.19×
48Florida~5K0.16×
49Texas~6K0.13×
50California~6K0.12×
Fig. 06

Affinity by region

Affinity by region — Aubuchon Hardware, United States
0.12×1.00×20.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aubuchon Hardware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aubuchon Hardware audience
#·InterestCategoryAffinity×
01Bauer HockeySports18.96×
02Boston BruinsSports13.19×
03Boston Red SoxSports7.52×
04Weather forecastingHome & Garden6.69×
05Dunkin' DonutsFood & Beverages6.18×
06CiderFood & Beverages6.09×
07Hardware storeHome & Garden4.87×
08PubFood & Beverages4.64×
09Nonprofit organizationPolitics & Society2.42×
10PinterestInternet & Social Media2.34×
11BankingBusiness & Career2.34×
12Home improvementHome & Garden2.29×
13WineFood & Beverages2.28×
14Alcoholic beveragesFood & Beverages2.22×
15EBayShopping2.22×
16RecipesFood & Beverages2.16×
17CookingFood & Beverages2.12×
18Donald TrumpPolitics & Society2.09×
19WalmartShopping2.08×
20XInternet & Social Media1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aubuchon Hardware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aubuchon Hardware audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.22×
Family OrientationCONSERVATISM1.76×
Convenience OrientationPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aubuchon Hardware audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
SustainabilityBALANCE0.82×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aubuchon Hardware's target market in United States?

Aubuchon Hardware's target market in United States covers an estimated 511,507 people, concentrated in Massachusetts and New Hampshire.

02

What is the gender split and age of Aubuchon Hardware customers?

56.2% of the Aubuchon Hardware audience are female, 43.8% are male, with an average age of 46.0 years.

03

Which brands do Aubuchon Hardware fans like most?

Aubuchon Hardware fans show strongest brand affinity for Boston Bruins (13.19×), Dunkin' Donuts (6.18×), and Boston Red Sox (7.52×) over the country average.

04

Where do Aubuchon Hardware fans live in United States?

Aubuchon Hardware fans in United States are most concentrated in Massachusetts (reach ~60K), New Hampshire (reach ~20K), and Vermont (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Aubuchon Hardware fans also like?

Beyond Aubuchon Hardware itself, the audience over-indexes on Dunkin' Donuts (6.18×), Boston Red Sox (7.52×), Weather forecasting (6.69×), and Hardware store (4.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in United States

See Aubuchon Hardware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aubuchon Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →