Aubuchon Hardware Audience in United States

Aubuchon Hardware logo

Aubuchon Hardware has an estimated audience of 504,513 people in United States. 56.2% are female, 43.8% are male, average age 46.0. Top regions: Massachusetts, New Hampshire, Vermont. Top brand affinities: Alaska, Minnesota, Elsword, Pro-Ject, Product design.

The average Aubuchon Hardware fan in United States is 46.0 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, Vermont. Top brand affinities include Alaska, Minnesota, Elsword, with strongest over-indexing on Alaska (9.12× the country average). Demographically, the Aubuchon Hardware audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Aubuchon Hardware fans

Demographic split for Aubuchon Hardware audience in United States
MetricValue
Female56.2%
Male43.8%
Average age46.0
Estimated audience size504,513

Audience persona

The typical Aubuchon Hardware fan in United States is more female, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Aubuchon Hardware in United States
RegionReachAffinity
Massachusetts60,1596.05×
New Hampshire19,7599.94×
Vermont16,14218.22×
New York15,8350.56×
Maine14,9798.29×
Connecticut5,7191.13×
California5,0490.09×
Florida4,5170.13×
Texas4,1950.1×
Michigan2,9900.23×
Pennsylvania2,8040.17×
Illinois2,2830.14×
Ohio2,2480.14×
North Carolina2,1990.14×
Georgia2,1700.14×
New Jersey1,6080.13×
Indiana1,4930.16×
Washington1,4900.15×
Arizona1,4640.14×
Wisconsin1,4230.19×
Tennessee1,4230.14×
South Carolina1,3120.17×
Virginia1,2840.1×
Minnesota1,1830.16×
Colorado1,0880.14×
Missouri1,0200.13×
Oregon9850.17×
Louisiana9780.15×
Kentucky9350.15×
Alabama8970.13×
Maryland8440.1×
Oklahoma6940.12×
Rhode Island6050.38×
Iowa6030.15×
Kansas5960.15×
Arkansas5620.14×
Mississippi5590.13×
Utah5510.12×
Idaho4670.18×
West Virginia3690.16×
Montana3650.26×
Nevada3560.07×
Nebraska3200.13×
New Mexico2830.11×
South Dakota2370.2×
Delaware1990.14×
Hawaii1970.09×
Alaska1900.18×
Washington, District of Columbia1850.12×
Wyoming1760.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aubuchon Hardware audience
BrandAffinityCategory
Alaska9.12×Travel & Leisure
Minnesota2.67×Travel & Leisure
Elsword18.96×Games
Pro-Ject4.71×Music & Radio
Product design2.19×Business & Career
Pillow1.86×Home & Garden
Nebraska2.2×Travel & Leisure
Regional styles of Mexican music2.06×Music & Radio
Sinaloa2.56×Travel & Leisure
Historic site2.54×Arts & Culture
Justice1.65×Politics & Society
Consequence (rapper)3.26×Music & Radio
Rajasthan8.34×Travel & Leisure
Fairy godmother3.51×Literature
Home staging2.42×Home & Garden
Kerala2.81×Travel & Leisure
Stamp collecting2.02×Home & Garden
Sailor1.98×Travel & Leisure
Goop2.13×Internet & Social Media
Governor of Michigan2.94×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aubuchon Hardware audience
TraitClusterScore
DIY MentalityTHRILL1.3
Community OrientationOPEN1.24
ExtroversionTHRILL1.18
Convenience OrientationPREMIUM1.12
TraditionCONSERVATISM1.09
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Aubuchon Hardware
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Aubuchon Hardware audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Aubuchon Hardware have in United States?

Aubuchon Hardware has an estimated audience of 504,513 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of Aubuchon Hardware fans?

56.2% of Aubuchon Hardware fans are female, 43.8% are male, with an average age of 46.0 years.

Which brands do Aubuchon Hardware fans like most?

Aubuchon Hardware fans show strongest brand affinity for Alaska (9.12×), Minnesota (2.67×), and Elsword (18.96×) over the country average.

Where do Aubuchon Hardware fans live in United States?

Aubuchon Hardware fans in United States are most concentrated in Massachusetts (reach 60,159), New Hampshire (reach 19,759), and Vermont (reach 16,142). These three regions account for the largest share of the active audience.

What other brands do Aubuchon Hardware fans also like?

Beyond Aubuchon Hardware itself, the audience over-indexes on Minnesota (2.67×), Elsword (18.96×), Pro-Ject (4.71×), and Product design (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aubuchon Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.