Rascasse Audience Intelligence

Autumn Audience in United States

A data profile of the people who buy, follow and care about Autumn in United States — modelled from more than twelve digital signal sources. Autumn has an estimated audience of 14,542,475 people in United States.

#1626among Topic in United States#213in Travel & Leisure

The average Autumn fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Black Friday (shopping), Non-alcoholic beverage, Cyber Monday, with strongest over-indexing on Black Friday (shopping) (1.76× the country average).

Demographically, the Autumn audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Autumn fan in United States is more female, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Black Friday (shopping).

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Autumn profile in United States.

Audience size
14.5M
in United States
Gender
75.8%♀
24.2% male
Age
38.7
average years
Country rank
#2407
Topic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Autumn fans

75.8% are female, 24.2% are male, average age 38.7.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Autumn audience in United States
MetricValue
Female75.8%
Male24.2%
Average age38.7
Estimated audience size14,542,475
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Autumn audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3918%
40-4921%
50+20%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Autumn audience comes from United States.

Worldwide audience distribution share by country for Autumn
CountryShare
United States28.4%
Japan8.8%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Autumn audience in United States is strongest.

Fig. 05

Top regions by affinity

Autumn fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~40K1.23×
02New York~1M1.19×
03Washington~300K1.15×
04California~2M1.12×
05Georgia~500K1.12×
06Virginia~400K1.10×
07Texas~1.5M1.09×
08New Mexico~80K1.09×
09Maryland~300K1.08×
10North Carolina~500K1.07×
11Utah~100K1.07×
12Oregon~200K1.06×
13Oklahoma~200K1.06×
14Connecticut~200K1.05×
15Florida~1M1.04×
16Louisiana~200K1.04×
17Arkansas~100K1.04×
18New Jersey~400K1.03×
19West Virginia~70K1.02×
20Pennsylvania~500K1.01×
21Ohio~500K1.01×
22Indiana~300K1.01×
23Arizona~300K1.00×
24Idaho~70K1.00×
25Alaska~30K1.00×
26Missouri~200K0.99×
27Illinois~500K0.98×
28Massachusetts~300K0.98×
29Nevada~100K0.98×
30Rhode Island~50K0.98×
31Michigan~400K0.96×
32South Carolina~200K0.96×
33Kentucky~200K0.96×
34Mississippi~100K0.96×
35Maine~50K0.96×
36Vermont~20K0.96×
37Kansas~100K0.95×
38Delaware~40K0.95×
39Tennessee~300K0.94×
40Minnesota~200K0.94×
41Alabama~200K0.94×
42Wisconsin~200K0.93×
43Nebraska~70K0.93×
44New Hampshire~50K0.93×
45Colorado~200K0.92×
46Montana~40K0.92×
47Iowa~100K0.91×
48Hawaii~60K0.90×
49South Dakota~30K0.89×
50Washington, District of Columbia~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Autumn, United States
0.88×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Autumn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Autumn audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.71×
02Valentine's DayKids & Family2.41×
03Cyber MondayShopping2.00×
04Dillard'sFashion & Accessoires1.91×
05Urban OutfittersShopping1.88×
06Vintage clothingFashion & Accessoires1.84×
07Real propertyHome & Garden1.80×
08Charitable organizationPolitics & Society1.79×
09Black Friday (shopping)Shopping1.76×
10Five BelowShopping1.75×
11J. C. PenneyShopping1.71×
12Ace HardwareHome & Garden1.71×
13PharmacyBusiness & Career1.64×
14TicketmasterTravel & Leisure1.61×
15Discount storesShopping1.60×
16Hardware storeHome & Garden1.60×
17ThanksgivingKids & Family1.58×
18Britney SpearsMusic & Radio1.55×
19GeneticsKids & Family1.53×
20BakeryFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Autumn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Autumn audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.48×
IndulgenceJOY1.45×
Price SensitivityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Autumn audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
ExtroversionTHRILL0.82×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Autumn have in United States?

Autumn has an estimated audience of 14,542,475 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Autumn fans?

75.8% of Autumn fans are female, 24.2% are male, with an average age of 38.7 years.

03

Which brands do Autumn fans like most?

Autumn fans show strongest brand affinity for Black Friday (shopping) (1.76×), Non-alcoholic beverage (2.71×), and Cyber Monday (2×) over the country average.

04

Where do Autumn fans live in United States?

Autumn fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Autumn fans also like?

Beyond Autumn itself, the audience over-indexes on Non-alcoholic beverage (2.71×), Cyber Monday (2×), J. C. Penney (1.71×), and Real property (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Autumn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Autumn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →