Autumn Audience in United States

Autumn logo

Autumn has an estimated audience of 14,542,475 people in United States. 75.8% are female, 24.2% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Bank account.

The average Autumn fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Autumn audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Autumn fans

Demographic split for Autumn audience in United States
MetricValue
Female75.8%
Male24.2%
Average age38.7
Estimated audience size14,542,475

Audience persona

The typical Autumn fan in United States is more female, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Autumn in United States
RegionReachAffinity
California1,866,8881.17×
Texas1,419,7251.14×
Florida1,121,2521.14×
New York1,004,7561.24×
Georgia521,1751.16×
Pennsylvania491,9521×
Illinois483,3501×
Ohio468,9211.05×
North Carolina465,6811.06×
Virginia418,1421.18×
New Jersey396,4671.07×
Michigan368,7470.97×
Washington363,0981.24×
Arizona305,2781.03×
Massachusetts293,7961.03×
Tennessee289,7820.99×
Maryland281,0841.12×
Indiana263,7030.99×
Missouri238,2191.02×
Colorado215,1520.94×
South Carolina199,9180.91×
Wisconsin199,7490.91×
Minnesota196,0790.94×
Louisiana193,2241.03×
Alabama187,0750.92×
Oregon181,4801.09×
Kentucky168,9230.93×
Oklahoma167,8571.04×
Connecticut160,1841.1×
Utah147,3491.13×
Nevada141,4201.01×
Arkansas120,5351.01×
Mississippi116,7950.97×
Iowa106,3160.89×
Kansas104,5670.91×
New Mexico74,8861.03×
Idaho70,1010.96×
West Virginia69,1961.02×
Nebraska63,2810.87×
Hawaii55,2230.88×
New Hampshire51,1850.89×
Maine50,0630.96×
Rhode Island43,8910.95×
Washington, District of Columbia40,2880.92×
Delaware37,7680.94×
North Dakota33,9891.14×
Montana33,4890.83×
Alaska27,8840.9×
South Dakota25,5370.76×
Vermont22,5230.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Autumn audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Bank account2.32×Business & Career
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Mothercare1.57×Kids & Family
Nurse education1.54×Kids & Family
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.18×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Women's empowerment1.7×Politics & Society
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Janitor2.22×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Autumn audience
TraitClusterScore
Design AffinityPREMIUM1.57
SustainabilityBALANCE1.4
DIY MentalityTHRILL1.33
Family OrientationCONSERVATISM1.3
Price SensitivityPREMIUM1.3
Healthy LifestyleBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Autumn
CountryShare
United States28.4%
Japan8.9%
Italy5.5%

See Autumn audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Autumn have in United States?

Autumn has an estimated audience of 14,542,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Autumn fans?

75.8% of Autumn fans are female, 24.2% are male, with an average age of 38.7 years.

Which brands do Autumn fans like most?

Autumn fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Autumn fans live in United States?

Autumn fans in United States are most concentrated in California (reach 1,866,888), Texas (reach 1,419,725), and Florida (reach 1,121,252). These three regions account for the largest share of the active audience.

What other brands do Autumn fans also like?

Beyond Autumn itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Bank account (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Autumn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.