Rascasse Audience Intelligence

Baltimore metropolitan area Audience in United States

A data profile of the people who buy, follow and care about Baltimore metropolitan area in United States — modelled from more than twelve digital signal sources. Baltimore metropolitan area has an estimated audience of 771,998 people in United States.

#2658among POI in United States#2146in Travel & Leisure

The average Baltimore metropolitan area fan in United States is 41.0 years old, more female, and lives primarily in Maryland.

The audience is concentrated in Maryland, California, Texas.

Top brand affinities include Baltimore Orioles, Seattle Mariners, City car, with strongest over-indexing on Baltimore Orioles (26.14× the country average).

Demographically, the Baltimore metropolitan area audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baltimore metropolitan area fan in United States is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Baltimore Orioles.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baltimore metropolitan area profile in United States.

Audience size
772K
in United States
Gender
61.0%♀
39.0% male
Age
41.0
average years
Country rank
#28108
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baltimore metropolitan area fans

61.0% are female, 39.0% are male, average age 41.0.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Baltimore metropolitan area audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.0
Estimated audience size771,998
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Baltimore metropolitan area audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

100.0%

of the worldwide Baltimore metropolitan area audience comes from United States.

Worldwide audience distribution share by country for Baltimore metropolitan area
CountryShare
United States100.0%
Germany0.0%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baltimore metropolitan area audience in United States is strongest.

Fig. 05

Top regions by affinity

Baltimore metropolitan area fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~100K10.98×
02Washington, District of Columbia~5K1.96×
03Delaware~3K1.28×
04Vermont~2K1.25×
05West Virginia~4K1.12×
06South Dakota~2K1.12×
07Rhode Island~3K1.07×
08North Dakota~2K1.07×
09Montana~2K1.06×
10Maine~3K1.03×
11Alaska~2K1.03×
12New Hampshire~3K1.01×
13Hawaii~3K1.00×
14Idaho~4K0.99×
15Nebraska~4K0.99×
16Virginia~20K0.98×
17Mississippi~6K0.97×
18New Mexico~4K0.97×
19Arkansas~6K0.96×
20Kansas~6K0.95×
21Iowa~6K0.94×
22Oklahoma~8K0.92×
23Louisiana~9K0.91×
24Kentucky~9K0.91×
25Connecticut~7K0.91×
26Nevada~7K0.91×
27Utah~6K0.91×
28Alabama~10K0.90×
29South Carolina~10K0.89×
30Oregon~8K0.89×
31Missouri~10K0.87×
32Wisconsin~10K0.87×
33Minnesota~10K0.87×
34Pennsylvania~20K0.86×
35Indiana~10K0.86×
36Colorado~10K0.86×
37Arizona~10K0.85×
38Tennessee~10K0.85×
39Washington~10K0.84×
40Massachusetts~10K0.83×
41Michigan~20K0.81×
42New Jersey~20K0.81×
43Ohio~20K0.80×
44North Carolina~20K0.79×
45Georgia~20K0.78×
46Illinois~20K0.77×
47Florida~40K0.69×
48New York~30K0.67×
49Texas~40K0.65×
50California~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Baltimore metropolitan area, United States
0.62×1.00×10.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baltimore metropolitan area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baltimore metropolitan area audience
#·InterestCategoryAffinity×
01Baltimore OriolesSports26.14×
02Honda CityCars & Mobility20.00×
03Mitsubishi PajeroCars & Mobility20.00×
04Mazda6Cars & Mobility15.25×
05Washington CapitalsSports14.21×
06Nissan RogueCars & Mobility12.75×
07City carCars & Mobility12.02×
08Mazda CX-5Cars & Mobility11.86×
09Mazda3Cars & Mobility11.19×
10Hyundai ElantraCars & Mobility10.30×
11Seattle MarinersSports8.32×
12Baltimore RavensSports7.11×
13Honda CR-VCars & Mobility6.21×
14Toyota CamryCars & Mobility6.04×
15HatchbackCars & Mobility5.78×
16Family carCars & Mobility5.52×
17World SeriesSports5.35×
18CarcareCars & Mobility5.02×
19Aaron RodgersSports4.84×
20Compact carCars & Mobility4.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baltimore metropolitan area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baltimore metropolitan area audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.25×
PatriotismCONSERVATISM2.04×
Convenience OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baltimore metropolitan area audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.85×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baltimore metropolitan area have in United States?

Baltimore metropolitan area has an estimated audience of 771,998 people in United States, concentrated in Maryland and California.

02

What is the gender split and age of Baltimore metropolitan area fans?

61.0% of Baltimore metropolitan area fans are female, 39.0% are male, with an average age of 41.0 years.

03

Which brands do Baltimore metropolitan area fans like most?

Baltimore metropolitan area fans show strongest brand affinity for Baltimore Orioles (26.14×), Seattle Mariners (8.32×), and City car (12.02×) over the country average.

04

Where do Baltimore metropolitan area fans live in United States?

Baltimore metropolitan area fans in United States are most concentrated in Maryland (reach ~100K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Baltimore metropolitan area fans also like?

Beyond Baltimore metropolitan area itself, the audience over-indexes on Seattle Mariners (8.32×), City car (12.02×), Baltimore Ravens (7.11×), and Nissan Rogue (12.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Baltimore metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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