Baltimore metropolitan area Audience in United States

Baltimore metropolitan area logo

Baltimore metropolitan area has an estimated audience of 771,998 people in United States. 61.0% are female, 39.0% are male, average age 41.0. Top regions: Maryland, Pennsylvania, Virginia. Top brand affinities: Baltimore Orioles, Aaron Rodgers, Autism Awareness, Diabetes mellitus awareness, Baltimore Ravens.

The average Baltimore metropolitan area fan in United States is 41.0 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Pennsylvania, Virginia. Top brand affinities include Baltimore Orioles, Aaron Rodgers, Autism Awareness, with strongest over-indexing on Baltimore Orioles (16.67× the country average). Demographically, the Baltimore metropolitan area audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Baltimore metropolitan area fans

Demographic split for Baltimore metropolitan area audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.0
Estimated audience size771,998

Audience persona

The typical Baltimore metropolitan area fan in United States is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Baltimore Orioles.

Top regions in United States

Top regions ranked by reach for Baltimore metropolitan area in United States
RegionReachAffinity
Maryland163,30512.3×
Pennsylvania20,8570.8×
Virginia18,9881.01×
New York17,2890.4×
Florida13,6200.26×
Texas12,3640.19×
North Carolina12,0320.52×
California11,9770.14×
New Jersey11,3600.58×
Georgia9,0930.38×
Ohio7,9890.34×
Illinois7,1140.28×
Washington, District of Columbia7,0343.03×
South Carolina6,6400.57×
Michigan6,5330.32×
Indiana6,1620.44×
Tennessee6,0510.39×
Louisiana5,7460.58×
Massachusetts5,7460.38×
Mississippi5,5400.87×
Kentucky5,5260.57×
Missouri5,3710.43×
Arkansas5,0890.8×
West Virginia5,0021.39×
Iowa4,6780.74×
Oklahoma4,5620.53×
Delaware4,5142.12×
Alabama4,3460.4×
Connecticut4,2980.56×
Wisconsin4,2380.36×
Idaho4,0651.05×
Kansas4,0040.66×
Arizona3,8090.24×
Washington3,6580.24×
Hawaii3,5301.06×
Rhode Island3,5021.43×
Nebraska3,4980.9×
Montana3,4811.63×
South Dakota3,4361.93×
Colorado3,4050.28×
New Hampshire3,2971.08×
Minnesota3,2810.3×
New Mexico3,2120.83×
Nevada3,2010.43×
Maine3,1821.15×
Oregon3,1600.36×
Utah3,1420.45×
Vermont3,1312.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baltimore metropolitan area audience
BrandAffinityCategory
Baltimore Orioles16.67×Sports
Aaron Rodgers8.77×Sports
Autism Awareness12.17×Health
Diabetes mellitus awareness8.09×Health
Baltimore Ravens9.19×Sports
Kia Sportage20×Cars & Mobility
Singer-songwriter3.44×Music & Radio
Seattle Mariners6.44×Sports
Microblogging7.43×Technology & Electronics
Washington Capitals11.78×Sports
City car8.93×Cars & Mobility
Income tax7.72×Business & Career
Honda HR-V16.29×Cars & Mobility
Enterprise Rent-A-Car3.63×Cars & Mobility
Honda City20×Cars & Mobility
Hatchback5.12×Cars & Mobility
Bauer Hockey16.42×Sports
Hyundai Elantra11.98×Cars & Mobility
Capital One2.12×Business & Career
Mitsubishi Pajero20×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baltimore metropolitan area audience
TraitClusterScore
Family OrientationCONSERVATISM1.93
PatriotismCONSERVATISM1.43
Early Adopter MentalityPOWER1.23
Risk AppetiteTHRILL1.15
Quality AwarenessPREMIUM1.12
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Baltimore metropolitan area
CountryShare
United States100.0%
Germany0.0%
Italy0.0%

See Baltimore metropolitan area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Baltimore metropolitan area have in United States?

Baltimore metropolitan area has an estimated audience of 771,998 people in United States, concentrated in Maryland and Pennsylvania.

What is the gender split and age of Baltimore metropolitan area fans?

61.0% of Baltimore metropolitan area fans are female, 39.0% are male, with an average age of 41.0 years.

Which brands do Baltimore metropolitan area fans like most?

Baltimore metropolitan area fans show strongest brand affinity for Baltimore Orioles (16.67×), Aaron Rodgers (8.77×), and Autism Awareness (12.17×) over the country average.

Where do Baltimore metropolitan area fans live in United States?

Baltimore metropolitan area fans in United States are most concentrated in Maryland (reach 163,305), Pennsylvania (reach 20,857), and Virginia (reach 18,988). These three regions account for the largest share of the active audience.

What other brands do Baltimore metropolitan area fans also like?

Beyond Baltimore metropolitan area itself, the audience over-indexes on Aaron Rodgers (8.77×), Autism Awareness (12.17×), Diabetes mellitus awareness (8.09×), and Baltimore Ravens (9.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baltimore metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.