Rascasse Audience Intelligence

Bank of Hawaii Target Market in United States

A data profile of the people who buy, follow and care about Bank of Hawaii in United States — modelled from more than twelve digital signal sources. Bank of Hawaii has an estimated audience of 762,849 people in United States.

#30among Bank in United States#2913among Brand in United States#1782in Business & Career

The average Bank of Hawaii fan in United States is 42.8 years old, more female, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, Pennsylvania.

Top brand affinities include T-Mobile, Banking, Cooking, with strongest over-indexing on T-Mobile (3.14× the country average).

Demographically, the Bank of Hawaii audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bank of Hawaii fan in United States is more female, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for T-Mobile.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bank of Hawaii profile in United States.

Audience size
763K
in United States
Gender
64.0%♀
36.0% male
Age
42.8
average years
Country rank
#28310
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bank of Hawaii

64.0% are female, 36.0% are male, average age 42.8.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Bank of Hawaii audience in United States
MetricValue
Female64.0%
Male36.0%
Average age42.8
Estimated audience size762,849
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Bank of Hawaii audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3919%
40-4927%
50+26%
Fig. 04

Worldwide distribution

99.6%

of the worldwide Bank of Hawaii audience comes from United States.

Worldwide audience distribution share by country for Bank of Hawaii
CountryShare
United States99.6%
Germany0.3%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bank of Hawaii audience in United States is strongest.

Fig. 05

Top regions by affinity

Bank of Hawaii customers by region in United States
#RegionReachAffinity×
01Hawaii~200K49.36×
02West Virginia~3K0.77×
03Vermont<1K0.70×
04Delaware~1K0.69×
05Wyoming<1K0.66×
06Rhode Island~2K0.64×
07Maine~2K0.57×
08Arkansas~4K0.56×
09North Dakota<1K0.55×
10Mississippi~3K0.53×
11New Hampshire~2K0.53×
12South Dakota<1K0.50×
13Montana<1K0.46×
14Nebraska~2K0.44×
15Louisiana~4K0.43×
16Alabama~5K0.42×
17Wisconsin~5K0.40×
18Kentucky~4K0.38×
19Connecticut~3K0.37×
20Oklahoma~3K0.36×
21Indiana~5K0.34×
22Iowa~2K0.34×
23New Mexico~1K0.34×
24Kansas~2K0.32×
25Washington, District of Columbia<1K0.32×
26Idaho~1K0.31×
27South Carolina~3K0.30×
28Missouri~3K0.27×
29Minnesota~3K0.25×
30Tennessee~4K0.24×
31Michigan~5K0.23×
32Nevada~2K0.22×
33Maryland~3K0.21×
34Ohio~5K0.20×
35Pennsylvania~5K0.19×
36Massachusetts~3K0.19×
37Oregon~2K0.18×
38Utah~1K0.18×
39New Jersey~3K0.17×
40Georgia~4K0.15×
41Washington~2K0.15×
42North Carolina~3K0.14×
43Illinois~3K0.13×
44Colorado~2K0.13×
45Virginia~2K0.12×
46Arizona~2K0.12×
47California~8K0.09×
48Florida~4K0.08×
49New York~3K0.07×
50Texas~4K0.06×
Fig. 06

Affinity by region

Affinity by region — Bank of Hawaii, United States
0.06×1.00×49.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bank of Hawaii audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bank of Hawaii audience
#·InterestCategoryAffinity×
01T-MobileTechnology & Electronics3.14×
02Used carCars & Mobility2.94×
03Mortgage loansBusiness & Career2.85×
04BankingBusiness & Career2.83×
05Burger KingFood & Beverages2.56×
06Credit cardsBusiness & Career2.36×
07InsuranceBusiness & Career2.21×
08CouponsShopping2.03×
09Breaking newsMovies & TV2.03×
10SmartphonesTechnology & Electronics2.01×
11EBayShopping1.99×
12CNNMovies & TV1.91×
13RecipesFood & Beverages1.90×
14WalmartShopping1.90×
15FurnitureHome & Garden1.90×
16MedicineBusiness & Career1.86×
17CookingFood & Beverages1.85×
18XInternet & Social Media1.84×
19Home improvementHome & Garden1.81×
20Alcoholic beveragesFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bank of Hawaii audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bank of Hawaii audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.21×
IndulgenceJOY1.99×
SpiritualityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bank of Hawaii audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.46×
Risk AppetiteTHRILL0.49×
Design AffinityPREMIUM0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bank of Hawaii's target market in United States?

Bank of Hawaii's target market in United States covers an estimated 762,849 people, concentrated in Hawaii and California.

02

What is the gender split and age of Bank of Hawaii customers?

64.0% of the Bank of Hawaii audience are female, 36.0% are male, with an average age of 42.8 years.

03

Which brands do Bank of Hawaii fans like most?

Bank of Hawaii fans show strongest brand affinity for T-Mobile (3.14×), Banking (2.83×), and Cooking (1.85×) over the country average.

04

Where do Bank of Hawaii fans live in United States?

Bank of Hawaii fans in United States are most concentrated in Hawaii (reach ~200K), California (reach ~8K), and Pennsylvania (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do Bank of Hawaii fans also like?

Beyond Bank of Hawaii itself, the audience over-indexes on Banking (2.83×), Cooking (1.85×), Mortgage loans (2.85×), and X (1.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bank of Hawaii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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