Bank of Hawaii Audience in United States

Bank of Hawaii logo

Bank of Hawaii has an estimated audience of 771,045 people in United States. 64.0% are female, 36.0% are male, average age 42.8. Top regions: Hawaii, California, Washington. Top brand affinities: Mortgage insurance, Overboard (film), Cachorros, Lebanese cuisine, IRS e-file.

The average Bank of Hawaii fan in United States is 42.8 years old, more female, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Washington. Top brand affinities include Mortgage insurance, Overboard (film), Cachorros, with strongest over-indexing on Mortgage insurance (2.11× the country average). Demographically, the Bank of Hawaii audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Bank of Hawaii fans

Demographic split for Bank of Hawaii audience in United States
MetricValue
Female64.0%
Male36.0%
Average age42.8
Estimated audience size771,045

Audience persona

The typical Bank of Hawaii fan in United States is more female, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Mortgage insurance.

Top regions in United States

Top regions ranked by reach for Bank of Hawaii in United States
RegionReachAffinity
Hawaii162,95149.17×
California8,4350.1×
Washington2,2600.15×
Nevada1,5660.21×
Texas1,5210.02×
Oregon1,3560.15×
Florida1,2200.02×
New York9900.02×
Arizona9210.06×
Colorado7000.06×
Virginia6080.03×
North Carolina4920.02×
Illinois4630.02×
Utah4260.06×
Georgia4240.02×
New Jersey3560.02×
Pennsylvania3280.01×
Massachusetts3250.02×
Ohio3040.01×
Tennessee2740.02×
Michigan2410.01×
Maryland2340.02×
Missouri2320.02×
Alaska2230.14×
Idaho2100.05×
South Carolina2090.02×
Kansas1830.03×
Minnesota1770.02×
Indiana1720.01×
Iowa1710.03×
Oklahoma1640.02×
Kentucky1450.02×
New Mexico1330.03×
Alabama1250.01×
Washington, District of Columbia1240.05×
Wisconsin1160.01×
Louisiana1110.01×
Connecticut1060.01×
Mississippi1020.02×
Montana990.05×
Nebraska940.02×
Arkansas820.01×
South Dakota700.04×
North Dakota610.04×
New Hampshire570.02×
Maine430.02×
Rhode Island400.02×
Vermont310.02×
Wyoming290.03×
West Virginia280.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bank of Hawaii audience
BrandAffinityCategory
Mortgage insurance2.11×Business & Career
Overboard (film)2.31×Movies & TV
Cachorros3.45×Pets & Animals
Lebanese cuisine1.92×Food & Beverages
IRS e-file1.57×
TripIt1.87×Travel & Leisure
Assisi1.88×Travel & Leisure
Indiana University School of Medicine1.66×Business & Career
Cachaça1.56×Food & Beverages
Asian Kung-Fu Generation1.62×Music & Radio
Ilorin2.88×Travel & Leisure
James M. Cain1.95×Literature
University of Cagliari2.33×Business & Career
Granollers2.24×Travel & Leisure
Jim Iyke2.23×Movies & TV
Iqra University - IU1.54×Business & Career
Rafael Lovato Jr.1.52×Sports
Mahalakshmi Iyer1.65×Music & Radio
On Horsemanship2.15×Literature
Notizie.it4.29×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bank of Hawaii audience
TraitClusterScore
Need for SecurityCONSERVATISM1.18
TravellingTHRILL1.12
Family OrientationCONSERVATISM1.08
Price SensitivityPREMIUM1.02
Urban LifestyleOPEN1
Healthy LifestyleBALANCE0.96

Worldwide distribution

Worldwide audience distribution share by country for Bank of Hawaii
CountryShare
United States99.6%
Germany0.3%
Italy0.1%

See Bank of Hawaii audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Bank of Hawaii have in United States?

Bank of Hawaii has an estimated audience of 771,045 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Bank of Hawaii fans?

64.0% of Bank of Hawaii fans are female, 36.0% are male, with an average age of 42.8 years.

Which brands do Bank of Hawaii fans like most?

Bank of Hawaii fans show strongest brand affinity for Mortgage insurance (2.11×), Overboard (film) (2.31×), and Cachorros (3.45×) over the country average.

Where do Bank of Hawaii fans live in United States?

Bank of Hawaii fans in United States are most concentrated in Hawaii (reach 162,951), California (reach 8,435), and Washington (reach 2,260). These three regions account for the largest share of the active audience.

What other brands do Bank of Hawaii fans also like?

Beyond Bank of Hawaii itself, the audience over-indexes on Overboard (film) (2.31×), Cachorros (3.45×), Lebanese cuisine (1.92×), and IRS e-file (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank of Hawaii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.