Barron's (newspaper) Audience in United States
Barron's (newspaper) has an estimated audience of 1,768,296 people in United States. 33.1% are female, 66.9% are male, average age 46.8. Top brand affinities: AccuWeather, Google Maps, StubHub, Capital One, Indeed.com.
Top brand affinities include AccuWeather, Google Maps, StubHub, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Barron's (newspaper) audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Barron's (newspaper) fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 46.8 |
| Estimated audience size | 1,768,296 |
Audience persona
The typical Barron's (newspaper) fan in United States is more male, around 46.8 years old, with strong Risk Appetite tendencies and a notable affinity for AccuWeather.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AccuWeather | 15.97× | Home & Garden |
| Google Maps | 7.74× | Internet & Social Media |
| StubHub | 15.69× | Travel & Leisure |
| Capital One | 6.59× | Business & Career |
| Indeed.com | 6.19× | Business & Career |
| Day trading | 16.89× | Business & Career |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.71× | Internet & Social Media |
| Dropbox (service) | 13.26× | Technology & Electronics |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.59× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Netgear | 31.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.29 |
| Early Adopter Mentality | POWER | 2.06 |
| Career Orientation | POWER | 1.99 |
| Need for Security | CONSERVATISM | 1.7 |
| Family Orientation | CONSERVATISM | 1.55 |
| Social Media Usage | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.0% |
| China | 11.1% |
| South Africa | 8.5% |
See Barron's (newspaper) audiences in other countries
More News audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Barron's (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.