Barron's (newspaper) Audience in United States
Barron's (newspaper) has an estimated audience of 1,768,296 people in United States. 33.1% are female, 66.9% are male, average age 46.8. Top brand affinities: Meals on Wheels, Mathcore, Google Home, Alaska, Lulu 黃路梓茵.
Top brand affinities include Meals on Wheels, Mathcore, Google Home, with strongest over-indexing on Meals on Wheels (16.41× the country average). Demographically, the Barron's (newspaper) audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Barron's (newspaper) fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 46.8 |
| Estimated audience size | 1,768,296 |
Audience persona
The typical Barron's (newspaper) fan in United States is more male, around 46.8 years old, with strong Risk Appetite tendencies and a notable affinity for Meals on Wheels.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meals on Wheels | 16.41× | Food & Beverages |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.65× | Technology & Electronics |
| Alaska | 2.86× | Travel & Leisure |
| Lulu 黃路梓茵 | 3.33× | Movies & TV |
| Wikia | 3.94× | Internet & Social Media |
| The Historian | 16.48× | Literature |
| Vocal harmony | 4.7× | Music & Radio |
| Atkins diet | 5.36× | Health |
| Israel | 2.1× | Travel & Leisure |
| Kendra Scott | 2.91× | Fashion & Accessoires |
| Historic site | 4.17× | Arts & Culture |
| Mount Kilimanjaro | 16.41× | Travel & Leisure |
| Governor of Michigan | 6.46× | Politics & Society |
| Grinch | 3.48× | Movies & TV |
| Goop | 4.46× | Internet & Social Media |
| Wok | 4.98× | Food & Beverages |
| Eurail | 16.57× | Cars & Mobility |
| Business English | 4.06× | Business & Career |
| Jesse Plemons | 2.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.29 |
| Early Adopter Mentality | POWER | 2.06 |
| Career Orientation | POWER | 1.99 |
| Need for Security | CONSERVATISM | 1.7 |
| Family Orientation | CONSERVATISM | 1.55 |
| Social Media Usage | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.0% |
| China | 11.1% |
| South Africa | 8.5% |
See Barron's (newspaper) audiences in other countries
More News audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Barron's (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.