Rascasse Audience Intelligence

Barron's (newspaper) Audience in United States

A data profile of the people who buy, follow and care about Barron's (newspaper) in United States — modelled from more than twelve digital signal sources. Barron's (newspaper) has an estimated audience of 1,746,443 people in United States.

#490among Website / Newspaper / Magazine in United States#98in News

The average Barron's (newspaper) fan in United States is 46.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Dropbox (service), Online newspaper, The Motley Fool, with strongest over-indexing on Dropbox (service) (14.61× the country average).

Demographically, the Barron's (newspaper) audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barron's (newspaper) fan in United States is more male, around 46.8 years old, with strong Career Orientation tendencies and a notable affinity for Dropbox (service).

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barron's (newspaper) profile in United States.

Audience size
1.7M
in United States
Gender
33.1%♀
66.9% male
Age
46.8
average years
Country rank
#15823
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Barron's (newspaper)

33.1% are female, 66.9% are male, average age 46.8.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Barron's (newspaper) audience in United States
MetricValue
Female33.1%
Male66.9%
Average age46.8
Estimated audience size1,746,443
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Barron's (newspaper) audience in United States
Age bracketShare%
16-195%
20-2913%
30-3918%
40-4925%
50+39%
Fig. 04

Worldwide distribution

39.4%

of the worldwide Barron's (newspaper) audience comes from United States.

Worldwide audience distribution share by country for Barron's (newspaper)
CountryShare
United States39.4%
China10.8%
South Africa8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barron's (newspaper) audience in United States is strongest.

Fig. 05

Top regions by affinity

Barron's (newspaper) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~100K4.48×
02New York~200K1.87×
03New Hampshire~10K1.81×
04Massachusetts~60K1.76×
05New Jersey~70K1.59×
06Connecticut~30K1.49×
07Washington, District of Columbia~7K1.33×
08Rhode Island~7K1.24×
09Virginia~50K1.19×
10California~200K1.17×
11Illinois~70K1.17×
12Wyoming~3K1.15×
13Washington~40K1.08×
14Maine~7K1.05×
15Michigan~50K0.99×
16Delaware~5K0.99×
17Maryland~30K0.98×
18Pennsylvania~60K0.97×
19Florida~100K0.96×
20Tennessee~30K0.96×
21Minnesota~20K0.94×
22Kansas~10K0.94×
23South Carolina~20K0.92×
24Montana~4K0.91×
25Texas~100K0.86×
26Colorado~20K0.86×
27Arizona~30K0.85×
28North Carolina~40K0.84×
29Iowa~10K0.84×
30Idaho~7K0.83×
31North Dakota~3K0.83×
32Missouri~20K0.82×
33South Dakota~3K0.82×
34Alaska~3K0.82×
35Oregon~20K0.81×
36Nevada~10K0.81×
37Georgia~40K0.80×
38Hawaii~6K0.80×
39Indiana~30K0.78×
40Alabama~20K0.74×
41Louisiana~20K0.73×
42Nebraska~7K0.73×
43Ohio~40K0.71×
44Arkansas~10K0.70×
45New Mexico~6K0.69×
46West Virginia~6K0.69×
47Utah~10K0.66×
48Mississippi~9K0.64×
49Kentucky~10K0.63×
50Oklahoma~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Barron's (newspaper), United States
0.62×1.00×4.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barron's (newspaper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barron's (newspaper) audience
#·InterestCategoryAffinity×
01Dropbox (service)Technology & Electronics14.61×
02The Motley FoolBusiness & Career11.03×
03Copa AirlinesTravel & Leisure10.77×
04Anjelica HustonMovies & TV10.16×
05CheapOairTravel & Leisure8.35×
06Elon MuskBusiness & Career6.41×
07EngadgetTechnology & Electronics6.30×
08Online newspaperNews4.98×
09Casino gamesGames4.62×
10LinkedInInternet & Social Media4.44×
11New York PostNews4.36×
12Stock marketBusiness & Career4.33×
13Tesla MotorsCars & Mobility3.67×
14Google MapsInternet & Social Media2.92×
15Real propertyHome & Garden2.91×
16RedditInternet & Social Media2.71×
17InnovationBusiness & Career2.67×
18Joe BidenPolitics & Society2.53×
19IKEAHome & Garden2.05×
20CNNMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barron's (newspaper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barron's (newspaper) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.43×
Early Adopter MentalityPOWER2.36×
Need for SecurityCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barron's (newspaper) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
CreativityOPEN0.77×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barron's (newspaper) have in United States?

Barron's (newspaper) has an estimated audience of 1,746,443 people in United States, concentrated in California and New York.

02

What is the gender split and age of Barron's (newspaper) fans?

33.1% of Barron's (newspaper) fans are female, 66.9% are male, with an average age of 46.8 years.

03

Which brands do Barron's (newspaper) fans like most?

Barron's (newspaper) fans show strongest brand affinity for Dropbox (service) (14.61×), Online newspaper (4.98×), and The Motley Fool (11.03×) over the country average.

04

Where do Barron's (newspaper) fans live in United States?

Barron's (newspaper) fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Barron's (newspaper) fans also like?

Beyond Barron's (newspaper) itself, the audience over-indexes on Online newspaper (4.98×), The Motley Fool (11.03×), Google Maps (2.92×), and Reddit (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Barron's (newspaper) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barron's (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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