A data profile of the people who buy, follow and care about BioShock in United States — modelled from more than twelve digital signal sources. BioShock has an estimated audience of 652,154 people in United States.
The average BioShock fan in United States is 34.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Mobile game, Massively multiplayer online games, Action role-playing game, with strongest over-indexing on Mobile game (10.19× the country average).
Demographically, the BioShock audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical BioShock fan in United States is balanced, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Mobile game.
The key figures that characterise the BioShock profile in United States.
53.7% are female, 46.3% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 34.5 |
| Estimated audience size | 652,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
Where the BioShock audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~2K | 1.35× | |
| 02 | Oregon | ~10K | 1.32× | |
| 03 | Washington | ~20K | 1.29× | |
| 04 | Arizona | ~20K | 1.26× | |
| 05 | Utah | ~7K | 1.26× | |
| 06 | Idaho | ~4K | 1.24× | |
| 07 | Oklahoma | ~9K | 1.22× | |
| 08 | Indiana | ~10K | 1.18× | |
| 09 | California | ~80K | 1.12× | |
| 10 | Nevada | ~7K | 1.12× | |
| 11 | New Mexico | ~4K | 1.11× | |
| 12 | Kentucky | ~9K | 1.10× | |
| 13 | Colorado | ~10K | 1.09× | |
| 14 | Missouri | ~10K | 1.08× | |
| 15 | Kansas | ~6K | 1.08× | |
| 16 | Alabama | ~10K | 1.07× | |
| 17 | Arkansas | ~6K | 1.07× | |
| 18 | West Virginia | ~3K | 1.07× | |
| 19 | Ohio | ~20K | 1.06× | |
| 20 | Texas | ~60K | 1.04× | |
| 21 | Montana | ~2K | 1.04× | |
| 22 | Vermont | ~1K | 1.03× | |
| 23 | Michigan | ~20K | 0.99× | |
| 24 | Nebraska | ~3K | 0.99× | |
| 25 | Maine | ~2K | 0.99× | |
| 26 | Iowa | ~5K | 0.98× | |
| 27 | Virginia | ~20K | 0.97× | |
| 28 | New Hampshire | ~3K | 0.97× | |
| 29 | Illinois | ~20K | 0.95× | |
| 30 | Florida | ~40K | 0.94× | |
| 31 | Tennessee | ~10K | 0.94× | |
| 32 | Pennsylvania | ~20K | 0.93× | |
| 33 | North Dakota | ~1K | 0.93× | |
| 34 | Wisconsin | ~9K | 0.91× | |
| 35 | Rhode Island | ~2K | 0.91× | |
| 36 | Louisiana | ~7K | 0.89× | |
| 37 | North Carolina | ~20K | 0.88× | |
| 38 | Massachusetts | ~10K | 0.88× | |
| 39 | Minnesota | ~8K | 0.88× | |
| 40 | Connecticut | ~6K | 0.88× | |
| 41 | New York | ~30K | 0.85× | |
| 42 | Georgia | ~20K | 0.85× | |
| 43 | South Dakota | ~1K | 0.84× | |
| 44 | Delaware | ~2K | 0.83× | |
| 45 | Maryland | ~9K | 0.82× | |
| 46 | South Carolina | ~8K | 0.82× | |
| 47 | Mississippi | ~4K | 0.80× | |
| 48 | Hawaii | ~2K | 0.80× | |
| 49 | New Jersey | ~10K | 0.79× | |
| 50 | Washington, District of Columbia | ~1K | 0.73× |
The strongest cross-interests of the BioShock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hearthstone | Games | 66.36× | ||
| 02 | Battlefield 4 | Games | 28.11× | ||
| 03 | Electronic Arts | Games | 19.95× | ||
| 04 | Husqvarna | Home & Garden | 18.86× | ||
| 05 | The Salvation Army | Politics & Society | 18.72× | ||
| 06 | Mario Kart | Games | 16.13× | ||
| 07 | Massively multiplayer online games | Games | 15.71× | ||
| 08 | Action role-playing game | Games | 14.58× | ||
| 09 | Mobile game | Games | 10.19× | ||
| 10 | Grand Theft Auto V | Games | 10.00× | ||
| 11 | Real-time strategy | Games | 9.24× | ||
| 12 | The Legend of Zelda | Games | 8.86× | ||
| 13 | Action-adventure game | Games | 8.69× | ||
| 14 | Arcade game | Games | 7.90× | ||
| 15 | Micro Center | Shopping | 6.84× | ||
| 16 | Adventure game | Games | 5.87× | ||
| 17 | GameStop | Games | 5.81× | ||
| 18 | Pizza Hut | Food & Beverages | 4.12× | ||
| 19 | Game consoles | Technology & Electronics | 4.07× | ||
| 20 | Subway | Food & Beverages | 4.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.34× | |
| Patriotism | CONSERVATISM | 2.21× | |
| Early Adopter Mentality | POWER | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.47× | |
| Community Orientation | OPEN | 0.58× | |
| Creativity | OPEN | 0.63× |
BioShock has an estimated audience of 652,154 people in United States, concentrated in California and Texas.
53.7% of BioShock fans are female, 46.3% are male, with an average age of 34.5 years.
BioShock fans show strongest brand affinity for Mobile game (10.19×), Massively multiplayer online games (15.71×), and Action role-playing game (14.58×) over the country average.
BioShock fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond BioShock itself, the audience over-indexes on Massively multiplayer online games (15.71×), Action role-playing game (14.58×), Hearthstone (66.36×), and Action-adventure game (8.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for BioShock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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