Boardsport Audience in United States

Boardsport logo

Boardsport has an estimated audience of 574,893 people in United States. 34.8% are female, 65.2% are male, average age 37.1. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, Elmira College, Embroidery Library, Information technology consulting, Product design.

The average Boardsport fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, Elmira College, Embroidery Library, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Boardsport audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Boardsport fans

Demographic split for Boardsport audience in United States
MetricValue
Female34.8%
Male65.2%
Average age37.1
Estimated audience size574,893

Audience persona

The typical Boardsport fan in United States is more male, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Boardsport in United States
RegionReachAffinity
California52,4130.83×
New York11,4620.36×
Florida11,3390.29×
Texas10,3340.21×
Pennsylvania6,3390.33×
Mississippi5,1561.09×
Washington4,9290.43×
Colorado4,9150.54×
North Carolina4,8760.28×
Georgia4,8360.27×
Illinois4,5950.24×
Louisiana4,5850.62×
Arkansas4,5810.97×
Oklahoma4,4800.7×
Kentucky4,4090.61×
Alabama4,2680.53×
West Virginia4,2571.59×
Alaska4,2483.45×
Michigan4,2300.28×
Missouri4,1260.45×
New Jersey4,1200.28×
Hawaii4,0681.65×
Tennessee4,0660.35×
South Carolina4,0360.47×
Massachusetts3,9860.35×
Indiana3,9330.37×
Kansas3,9320.87×
Idaho3,9311.36×
Oregon3,9220.6×
Iowa3,7330.79×
Montana3,7032.32×
South Dakota3,6552.75×
Ohio3,6420.21×
Wisconsin3,6060.42×
Virginia3,5970.26×
Maryland3,5790.36×
North Dakota3,5593.01×
New Hampshire3,5071.55×
Minnesota3,4910.42×
Arizona3,4730.3×
Wyoming3,4434.04×
Nebraska3,4351.19×
Connecticut3,4290.59×
New Mexico3,4171.19×
Nevada3,4060.61×
Rhode Island3,3871.85×
Maine3,3851.64×
Utah3,3420.65×
Vermont3,3313.3×
Delaware3,0331.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boardsport audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Elmira College26×Business & Career
Embroidery Library37.54×Home & Garden
Information technology consulting15.96×Technology & Electronics
Product design4.46×Business & Career
Mathcore17.5×Music & Radio
Home construction2.92×Home & Garden
Dog breed2.38×Pets & Animals
3D printing4.67×Technology & Electronics
Google Home11.66×Technology & Electronics
Urban Outfitters2.3×Shopping
Elsword18.67×Games
Pro-Ject4.62×Music & Radio
Alaska1.92×Travel & Leisure
The Historian16.48×Literature
Bank account2.57×Business & Career
N1 road (South Africa)4.25×Travel & Leisure
UK garage5.54×Music & Radio
Hipster9.62×Politics & Society
Vocal harmony4.08×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boardsport audience
TraitClusterScore
SustainabilityBALANCE4.13
Risk AppetiteTHRILL3.7
Sports ActivityPOWER2.84
Early Adopter MentalityPOWER2.02
PatriotismCONSERVATISM1.85
Luxury OrientationPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Boardsport
CountryShare
United States29.4%
France8.0%
Japan6.5%

See Boardsport audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Boardsport have in United States?

Boardsport has an estimated audience of 574,893 people in United States, concentrated in California and New York.

What is the gender split and age of Boardsport fans?

34.8% of Boardsport fans are female, 65.2% are male, with an average age of 37.1 years.

Which brands do Boardsport fans like most?

Boardsport fans show strongest brand affinity for Keene, New Hampshire (675×), Elmira College (26×), and Embroidery Library (37.54×) over the country average.

Where do Boardsport fans live in United States?

Boardsport fans in United States are most concentrated in California (reach 52,413), New York (reach 11,462), and Florida (reach 11,339). These three regions account for the largest share of the active audience.

What other brands do Boardsport fans also like?

Beyond Boardsport itself, the audience over-indexes on Elmira College (26×), Embroidery Library (37.54×), Information technology consulting (15.96×), and Product design (4.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boardsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.