Boardsport Audience in United States

Boardsport logo

Boardsport has an estimated audience of 574,893 people in United States. 34.8% are female, 65.2% are male, average age 37.1. Top regions: California, New York, Florida. Top brand affinities: Finnair, AccuWeather, Mick Fanning, DC Shoes, StubHub.

The average Boardsport fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Finnair, AccuWeather, Mick Fanning, with strongest over-indexing on Finnair (675× the country average). Demographically, the Boardsport audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Boardsport fans

Demographic split for Boardsport audience in United States
MetricValue
Female34.8%
Male65.2%
Average age37.1
Estimated audience size574,893

Audience persona

The typical Boardsport fan in United States is more male, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Boardsport in United States
RegionReachAffinity
California52,4130.83×
New York11,4620.36×
Florida11,3390.29×
Texas10,3340.21×
Pennsylvania6,3390.33×
Mississippi5,1561.09×
Washington4,9290.43×
Colorado4,9150.54×
North Carolina4,8760.28×
Georgia4,8360.27×
Illinois4,5950.24×
Louisiana4,5850.62×
Arkansas4,5810.97×
Oklahoma4,4800.7×
Kentucky4,4090.61×
Alabama4,2680.53×
West Virginia4,2571.59×
Alaska4,2483.45×
Michigan4,2300.28×
Missouri4,1260.45×
New Jersey4,1200.28×
Hawaii4,0681.65×
Tennessee4,0660.35×
South Carolina4,0360.47×
Massachusetts3,9860.35×
Indiana3,9330.37×
Kansas3,9320.87×
Idaho3,9311.36×
Oregon3,9220.6×
Iowa3,7330.79×
Montana3,7032.32×
South Dakota3,6552.75×
Ohio3,6420.21×
Wisconsin3,6060.42×
Virginia3,5970.26×
Maryland3,5790.36×
North Dakota3,5593.01×
New Hampshire3,5071.55×
Minnesota3,4910.42×
Arizona3,4730.3×
Wyoming3,4434.04×
Nebraska3,4351.19×
Connecticut3,4290.59×
New Mexico3,4171.19×
Nevada3,4060.61×
Rhode Island3,3871.85×
Maine3,3851.64×
Utah3,3420.65×
Vermont3,3313.3×
Delaware3,0331.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boardsport audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
Mick Fanning136.41×Sports
DC Shoes34.62×Fashion & Accessoires
StubHub15.69×Travel & Leisure
Standup paddleboarding14×Sports
Extreme sport9.37×Sports
Clint Eastwood12.71×Movies & TV
Alpine skiing9.9×Sports
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.47×Internet & Social Media
Burton Snowboards29.47×Sports
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Google Maps4.45×Internet & Social Media
Telegram14.53×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boardsport audience
TraitClusterScore
SustainabilityBALANCE4.13
Risk AppetiteTHRILL3.7
Sports ActivityPOWER2.84
Early Adopter MentalityPOWER2.02
PatriotismCONSERVATISM1.85
Luxury OrientationPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Boardsport
CountryShare
United States29.4%
France8.0%
Japan6.5%

See Boardsport audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Boardsport have in United States?

Boardsport has an estimated audience of 574,893 people in United States, concentrated in California and New York.

What is the gender split and age of Boardsport fans?

34.8% of Boardsport fans are female, 65.2% are male, with an average age of 37.1 years.

Which brands do Boardsport fans like most?

Boardsport fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and Mick Fanning (136.41×) over the country average.

Where do Boardsport fans live in United States?

Boardsport fans in United States are most concentrated in California (reach 52,413), New York (reach 11,462), and Florida (reach 11,339). These three regions account for the largest share of the active audience.

What other brands do Boardsport fans also like?

Beyond Boardsport itself, the audience over-indexes on AccuWeather (15.97×), Mick Fanning (136.41×), DC Shoes (34.62×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boardsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.