Boilermaker Audience in United States

Boilermaker has an estimated audience of 321,182 people in United States. 49.0% are female, 51.0% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: The UPS Store, Exxon, Boost Mobile, Google Maps, Capital One.

The average Boilermaker fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The UPS Store, Exxon, Boost Mobile, with strongest over-indexing on The UPS Store (14.18× the country average). Demographically, the Boilermaker audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Boilermaker fans

Demographic split for Boilermaker audience in United States
MetricValue
Female49.0%
Male51.0%
Average age36.1
Estimated audience size321,182

Audience persona

The typical Boilermaker fan in United States is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Boilermaker in United States
RegionReachAffinity
California34,3580.97×
Texas33,7671.22×
New York19,6591.1×
Florida16,1600.74×
Illinois13,1091.23×
North Carolina10,9701.14×
Indiana10,3921.77×
Pennsylvania10,1070.93×
Ohio9,9031×
Georgia8,8450.89×
Michigan7,8120.93×
Tennessee7,4901.16×
Washington7,2271.12×
Arizona6,8161.04×
Louisiana6,6851.61×
Virginia6,5610.84×
New Jersey6,0050.74×
Massachusetts5,8960.93×
Missouri5,8531.13×
Alabama5,5031.23×
Colorado5,3041.05×
Oregon4,7951.3×
Minnesota4,5961×
Wisconsin4,4270.92×
Maryland4,2980.78×
South Carolina4,2410.88×
Kentucky4,0571.01×
Connecticut3,5681.11×
Mississippi3,5481.34×
Oklahoma3,3370.94×
Kansas2,8631.13×
Nevada2,6510.85×
Arkansas2,6240.99×
Utah2,4890.87×
Iowa2,3190.88×
New Mexico1,6031×
Nebraska1,5830.98×
West Virginia1,3720.92×
Idaho1,3390.83×
Washington, District of Columbia1,0311.07×
New Hampshire1,0190.81×
Hawaii9720.7×
Montana9591.08×
Maine8820.77×
North Dakota7671.16×
Rhode Island7640.75×
South Dakota6100.82×
Delaware5830.66×
Vermont5671.01×
Alaska5460.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boilermaker audience
BrandAffinityCategory
The UPS Store14.18×Shopping
Exxon26.33×Cars & Mobility
Boost Mobile16.93×Technology & Electronics
Google Maps5.51×Internet & Social Media
Capital One5.35×Business & Career
CarGurus7.49×Cars & Mobility
Indeed.com4.86×Business & Career
Circle K6.24×Shopping
Enterprise Rent-A-Car5.21×Cars & Mobility
Kia Sportage17.71×Cars & Mobility
Duke Energy8.64×Home & Garden
United States Postal Service3.06×Business & Career
Apple Store5.47×Shopping
DeviantArt4.87×Internet & Social Media
Rail transport4.31×Travel & Leisure
AccuWeather3.99×Home & Garden
Khan Academy4.92×Business & Career
Phillips 668.61×Business & Career
Fox News Channel1.68×Movies & TV
Google News3.34×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boilermaker audience
TraitClusterScore
PatriotismCONSERVATISM1.92
Need for SecurityCONSERVATISM1.55
Risk AppetiteTHRILL1.49
Career OrientationPOWER1.37
SustainabilityBALANCE1.32
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Boilermaker
CountryShare
United States51.1%
Australia13.2%
Canada8.6%

See Boilermaker audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Boilermaker have in United States?

Boilermaker has an estimated audience of 321,182 people in United States, concentrated in California and Texas.

What is the gender split and age of Boilermaker fans?

49.0% of Boilermaker fans are female, 51.0% are male, with an average age of 36.1 years.

Which brands do Boilermaker fans like most?

Boilermaker fans show strongest brand affinity for The UPS Store (14.18×), Exxon (26.33×), and Boost Mobile (16.93×) over the country average.

Where do Boilermaker fans live in United States?

Boilermaker fans in United States are most concentrated in California (reach 34,358), Texas (reach 33,767), and New York (reach 19,659). These three regions account for the largest share of the active audience.

What other brands do Boilermaker fans also like?

Beyond Boilermaker itself, the audience over-indexes on Exxon (26.33×), Boost Mobile (16.93×), Google Maps (5.51×), and Capital One (5.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boilermaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.