Rascasse Audience Intelligence

Boilermaker Audience in United States

A data profile of the people who buy, follow and care about Boilermaker in United States — modelled from more than twelve digital signal sources. Boilermaker has an estimated audience of 321,182 people in United States.

#83among Alcohol in United States#13184among Topic in United States#2413in Food & Beverages

The average Boilermaker fan in United States is 36.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The UPS Store, Exxon, Boost Mobile, with strongest over-indexing on The UPS Store (15.3× the country average).

Demographically, the Boilermaker audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boilermaker fan in United States is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for The UPS Store.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boilermaker profile in United States.

Audience size
321K
in United States
Gender
49.0%♀
51.0% male
Age
36.1
average years
Country rank
#46650
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boilermaker fans

49.0% are female, 51.0% are male, average age 36.1.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Boilermaker audience in United States
MetricValue
Female49.0%
Male51.0%
Average age36.1
Estimated audience size321,182
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Boilermaker audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3923%
40-4919%
50+11%
Fig. 04

Worldwide distribution

46.5%

of the worldwide Boilermaker audience comes from United States.

Worldwide audience distribution share by country for Boilermaker
CountryShare
United States46.5%
Canada15.7%
Australia12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boilermaker audience in United States is strongest.

Fig. 05

Top regions by affinity

Boilermaker fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~10K1.72×
02Louisiana~6K1.55×
03Mississippi~4K1.35×
04Missouri~6K1.23×
05Alabama~5K1.20×
06North Dakota<1K1.20×
07Illinois~10K1.17×
08Oregon~4K1.15×
09Kansas~3K1.15×
10Tennessee~7K1.14×
11Texas~30K1.13×
12Kentucky~5K1.12×
13Arkansas~3K1.10×
14New York~20K1.09×
15West Virginia~2K1.09×
16Montana<1K1.07×
17Washington~7K1.06×
18Arizona~7K1.02×
19Minnesota~5K1.02×
20Nebraska~2K1.01×
21Ohio~10K1.00×
22North Carolina~10K0.99×
23Connecticut~3K0.99×
24Colorado~5K0.98×
25Wisconsin~5K0.98×
26Washington, District of Columbia<1K0.98×
27Vermont<1K0.98×
28Pennsylvania~10K0.97×
29Oklahoma~3K0.97×
30Michigan~8K0.96×
31Iowa~3K0.96×
32New Mexico~2K0.95×
33South Dakota<1K0.93×
34Alaska<1K0.93×
35California~30K0.90×
36Idaho~1K0.90×
37New Hampshire~1K0.89×
38Massachusetts~6K0.88×
39South Carolina~4K0.88×
40Georgia~9K0.87×
41Utah~2K0.86×
42Maine<1K0.86×
43Virginia~6K0.82×
44Nevada~3K0.82×
45Rhode Island<1K0.82×
46Delaware<1K0.81×
47Hawaii~1K0.78×
48Maryland~4K0.75×
49New Jersey~6K0.74×
50Florida~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Boilermaker, United States
0.72×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boilermaker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boilermaker audience
#·InterestCategoryAffinity×
01ExxonCars & Mobility24.49×
02Boost MobileTechnology & Electronics15.79×
03ExxonMobilCars & Mobility15.47×
04The UPS StoreShopping15.30×
05Rail transportTravel & Leisure7.63×
06BuickCars & Mobility6.85×
07Sustainable energyHome & Garden6.71×
08Renewable energyBusiness & Career6.20×
09LotteryGames6.00×
10BlenderHome & Garden5.99×
11HobbyHome & Garden5.97×
12Online bankingBusiness & Career5.89×
13Duke EnergyHome & Garden5.82×
14Weather forecastingHome & Garden5.31×
15Solar energyHome & Garden5.28×
16Vehicle insuranceCars & Mobility4.79×
17FedExBusiness & Career4.62×
18Mortgage loansBusiness & Career4.22×
19United States Postal ServiceBusiness & Career2.35×
20McDonald'sFood & Beverages2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boilermaker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boilermaker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.78×
SustainabilityBALANCE2.11×
Convenience OrientationPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boilermaker audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
Healthy LifestyleBALANCE0.71×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boilermaker have in United States?

Boilermaker has an estimated audience of 321,182 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Boilermaker fans?

49.0% of Boilermaker fans are female, 51.0% are male, with an average age of 36.1 years.

03

Which brands do Boilermaker fans like most?

Boilermaker fans show strongest brand affinity for The UPS Store (15.3×), Exxon (24.49×), and Boost Mobile (15.79×) over the country average.

04

Where do Boilermaker fans live in United States?

Boilermaker fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Boilermaker fans also like?

Beyond Boilermaker itself, the audience over-indexes on Exxon (24.49×), Boost Mobile (15.79×), Hobby (5.97×), and Rail transport (7.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Boilermaker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boilermaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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