Boston.com Audience in United States

Boston.com has an estimated audience of 1,626,386 people in United States. 48.3% are female, 51.7% are male, average age 44.7. Top regions: Massachusetts, New Hampshire, Florida. Top brand affinities: Boston Bruins, Boston Red Sox, Enterprise Rent-A-Car, CarGurus, Honda Accord.

The average Boston.com fan in United States is 44.7 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, Florida. Top brand affinities include Boston Bruins, Boston Red Sox, Enterprise Rent-A-Car, with strongest over-indexing on Boston Bruins (21.71× the country average). Demographically, the Boston.com audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Boston.com fans

Demographic split for Boston.com audience in United States
MetricValue
Female48.3%
Male51.7%
Average age44.7
Estimated audience size1,626,386

Audience persona

The typical Boston.com fan in United States is balanced, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Boston Bruins.

Top regions in United States

Top regions ranked by reach for Boston.com in United States
RegionReachAffinity
Massachusetts789,75224.65×
New Hampshire54,0888.44×
Florida52,7550.48×
New York27,8430.31×
Rhode Island22,1114.27×
Maine22,0983.79×
Connecticut20,8451.28×
California13,9250.08×
North Carolina13,3920.27×
Virginia8,4340.21×
South Carolina7,2850.3×
Vermont7,2742.55×
Ohio6,3820.13×
Arizona5,8120.18×
Georgia5,5940.11×
Pennsylvania5,5660.1×
New Jersey5,5150.13×
Texas5,3580.04×
Maryland4,9710.18×
Tennessee4,8970.15×
Illinois4,2710.08×
Hawaii3,2970.47×
Colorado2,5980.1×
Washington, District of Columbia2,4730.51×
Oregon2,1950.12×
Michigan2,0130.05×
Louisiana2,0130.1×
New Mexico1,7560.22×
Kentucky1,7370.09×
Alabama1,6650.07×
Washington1,5540.05×
Minnesota1,3900.06×
Indiana1,3870.05×
Missouri1,3290.05×
Nevada1,0990.07×
Idaho1,0320.13×
Delaware9450.21×
Wyoming8660.36×
Wisconsin7980.03×
Utah5640.04×
Iowa5320.04×
Montana4450.1×
Kansas4130.03×
Nebraska4120.05×
Arkansas3950.03×
West Virginia3670.05×
Alaska3030.09×
Mississippi2900.02×
Oklahoma2690.01×
South Dakota2060.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston.com audience
BrandAffinityCategory
Boston Bruins21.71×Sports
Boston Red Sox8.7×Sports
Enterprise Rent-A-Car5.78×Cars & Mobility
CarGurus4.84×Cars & Mobility
Honda Accord10.48×Cars & Mobility
Tom Brady6.78×Sports
Hybrid electric vehicle9.4×Cars & Mobility
Tesla Motors4.13×Cars & Mobility
Google Maps2.42×Internet & Social Media
Boston Celtics3.95×Sports
Maserati6.63×Cars & Mobility
Apocalypse Now10.27×Movies & TV
Aston Martin5.91×Cars & Mobility
Land Rover5.54×Cars & Mobility
Hyundai Elantra10.64×Cars & Mobility
Lexus4.12×Cars & Mobility
Range Rover5.68×Cars & Mobility
Audi3.99×Cars & Mobility
New England Revolution16.66×Sports
Mercedes-AMG7.5×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston.com audience
TraitClusterScore
Risk AppetiteTHRILL1.47
Early Adopter MentalityPOWER1.47
Luxury OrientationPREMIUM1.45
Design AffinityPREMIUM1.31
SustainabilityBALANCE1.29
Career OrientationPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Boston.com
CountryShare
United States96.4%
United Kingdom0.7%
Australia0.4%

See Boston.com audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Boston.com have in United States?

Boston.com has an estimated audience of 1,626,386 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of Boston.com fans?

48.3% of Boston.com fans are female, 51.7% are male, with an average age of 44.7 years.

Which brands do Boston.com fans like most?

Boston.com fans show strongest brand affinity for Boston Bruins (21.71×), Boston Red Sox (8.7×), and Enterprise Rent-A-Car (5.78×) over the country average.

Where do Boston.com fans live in United States?

Boston.com fans in United States are most concentrated in Massachusetts (reach 789,752), New Hampshire (reach 54,088), and Florida (reach 52,755). These three regions account for the largest share of the active audience.

What other brands do Boston.com fans also like?

Beyond Boston.com itself, the audience over-indexes on Boston Red Sox (8.7×), Enterprise Rent-A-Car (5.78×), CarGurus (4.84×), and Honda Accord (10.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.