Rascasse Audience Intelligence

Boston.com Audience in United States

A data profile of the people who buy, follow and care about Boston.com in United States — modelled from more than twelve digital signal sources. Boston.com has an estimated audience of 1,601,267 people in United States.

#527among Website / Newspaper / Magazine in United States#1281in Travel & Leisure

The average Boston.com fan in United States is 44.7 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New Hampshire, Florida.

Top brand affinities include Boston Bruins, Hybrid electric vehicle, Boston Red Sox, with strongest over-indexing on Boston Bruins (20.87× the country average).

Demographically, the Boston.com audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston.com fan in United States is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Boston Bruins.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston.com profile in United States.

Audience size
1.6M
in United States
Gender
48.3%♀
51.7% male
Age
44.7
average years
Country rank
#16897
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Boston.com

48.3% are female, 51.7% are male, average age 44.7.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Boston.com audience in United States
MetricValue
Female48.3%
Male51.7%
Average age44.7
Estimated audience size1,601,267
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Boston.com audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4926%
50+31%
Fig. 04

Worldwide distribution

96.3%

of the worldwide Boston.com audience comes from United States.

Worldwide audience distribution share by country for Boston.com
CountryShare
United States96.3%
United Kingdom0.7%
Australia0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston.com fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~800K23.66×
02New Hampshire~60K8.71×
03Rhode Island~20K4.51×
04Maine~20K3.74×
05Vermont~8K2.86×
06Connecticut~20K1.25×
07North Dakota~3K0.82×
08Mississippi~10K0.79×
09Oklahoma~10K0.78×
10South Dakota~3K0.78×
11Alaska~3K0.74×
12West Virginia~5K0.69×
13Arkansas~9K0.66×
14Montana~3K0.66×
15Nebraska~5K0.63×
16Iowa~8K0.60×
17Kansas~8K0.60×
18Washington, District of Columbia~3K0.56×
19Hawaii~4K0.55×
20Utah~8K0.54×
21Delaware~2K0.53×
22Idaho~4K0.50×
23Florida~50K0.48×
24Wisconsin~10K0.46×
25Louisiana~9K0.45×
26New Mexico~4K0.45×
27Missouri~10K0.43×
28Nevada~6K0.40×
29Kentucky~8K0.39×
30Alabama~9K0.38×
31South Carolina~9K0.36×
32Indiana~10K0.35×
33Minnesota~8K0.34×
34Oregon~6K0.33×
35New York~30K0.31×
36Washington~10K0.31×
37North Carolina~10K0.29×
38Michigan~10K0.28×
39Tennessee~9K0.27×
40Maryland~8K0.27×
41Colorado~7K0.27×
42Virginia~10K0.26×
43Arizona~9K0.26×
44Ohio~10K0.22×
45New Jersey~9K0.22×
46Georgia~10K0.21×
47Illinois~10K0.20×
48Pennsylvania~10K0.20×
49Texas~20K0.15×
50California~20K0.12×
Fig. 06

Affinity by region

Affinity by region — Boston.com, United States
0.12×1.00×23.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston.com audience
#·InterestCategoryAffinity×
01Boston BruinsSports20.87×
02Audi RS3Cars & Mobility20.00×
03New England RevolutionSports16.86×
04Lamborghini GallardoCars & Mobility16.62×
05Hybrid electric vehicleCars & Mobility13.81×
06Hugh LaurieMovies & TV10.00×
07Apocalypse NowMovies & TV9.80×
08Boston Red SoxSports5.78×
09Tom BradySports5.25×
10Jaguar CarsCars & Mobility5.21×
11Aston MartinCars & Mobility5.18×
12CadillacCars & Mobility4.30×
13Tesla MotorsCars & Mobility4.14×
14LexusCars & Mobility4.11×
15Kia MotorsCars & Mobility4.04×
16Solar energyHome & Garden2.94×
17Enterprise Rent-A-CarCars & Mobility2.72×
18FedExBusiness & Career2.42×
19Trader Joe'sShopping2.11×
20Mortgage loansBusiness & Career1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston.com audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.63×
Convenience OrientationPREMIUM1.42×
TravellingTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston.com audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
MindfulnessBALANCE0.86×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston.com have in United States?

Boston.com has an estimated audience of 1,601,267 people in United States, concentrated in Massachusetts and New Hampshire.

02

What is the gender split and age of Boston.com fans?

48.3% of Boston.com fans are female, 51.7% are male, with an average age of 44.7 years.

03

Which brands do Boston.com fans like most?

Boston.com fans show strongest brand affinity for Boston Bruins (20.87×), Hybrid electric vehicle (13.81×), and Boston Red Sox (5.78×) over the country average.

04

Where do Boston.com fans live in United States?

Boston.com fans in United States are most concentrated in Massachusetts (reach ~800K), New Hampshire (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Boston.com fans also like?

Beyond Boston.com itself, the audience over-indexes on Hybrid electric vehicle (13.81×), Boston Red Sox (5.78×), Tesla Motors (4.14×), and Jaguar Cars (5.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boston.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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