Brisket Audience in United States

Brisket has an estimated audience of 4,009,868 people in United States. 35.8% are female, 64.2% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: PSV Eindhoven, Back to the Future, Texas Roadhouse, Feyenoord, Smoked meat.

The average Brisket fan in United States is 40.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include PSV Eindhoven, Back to the Future, Texas Roadhouse, with strongest over-indexing on PSV Eindhoven (59.73× the country average). Demographically, the Brisket audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Brisket fans

Demographic split for Brisket audience in United States
MetricValue
Female35.8%
Male64.2%
Average age40.3
Estimated audience size4,009,868

Audience persona

The typical Brisket fan in United States is more male, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Brisket in United States
RegionReachAffinity
Texas583,0691.69×
California544,3621.23×
Florida328,4881.21×
New York249,1011.11×
Georgia150,7611.22×
North Carolina142,9481.18×
Illinois141,8471.06×
Pennsylvania127,9060.95×
Ohio114,1130.92×
Virginia103,0361.05×
Michigan102,4560.98×
New Jersey101,0360.99×
Arizona95,5391.17×
Washington90,8881.13×
Tennessee86,2411.07×
Massachusetts81,6321.03×
South Carolina75,7901.26×
Indiana73,8451.01×
Maryland70,4511.02×
Missouri62,8090.97×
Colorado62,7110.99×
Alabama58,0571.04×
Minnesota55,0660.96×
Wisconsin52,3070.87×
Louisiana51,5461×
Kentucky47,4220.94×
Oregon47,3771.03×
Nevada43,3951.12×
Oklahoma40,9660.92×
Connecticut37,9140.94×
Utah36,9491.03×
Arkansas32,7900.99×
Mississippi31,3060.95×
Kansas29,4710.93×
Iowa28,3980.86×
New Mexico21,3841.06×
Idaho18,5040.92×
Nebraska18,2260.91×
Hawaii17,8171.03×
West Virginia15,6020.84×
New Hampshire13,8680.88×
Maine12,0510.84×
Washington, District of Columbia11,9660.99×
Rhode Island11,1060.87×
Montana9,3540.84×
Delaware9,3210.84×
South Dakota8,0820.87×
Alaska7,5140.88×
North Dakota6,8290.83×
Vermont5,3560.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brisket audience
BrandAffinityCategory
PSV Eindhoven59.73×Sports
Back to the Future12.27×Movies & TV
Texas Roadhouse3.1×Food & Beverages
Feyenoord31.98×Sports
Smoked meat6.89×Food & Beverages
Livemusic3.61×Music & Radio
FC Bayern Munich4.51×Sports
LongHorn Steakhouse4.11×Food & Beverages
Wingstop2.7×Food & Beverages
Outback Steakhouse4.06×Food & Beverages
Local food2.67×Food & Beverages
Meat2×Food & Beverages
Fast food restaurants3.05×Food & Beverages
Grilling2.17×Food & Beverages
AutoZone2.01×Cars & Mobility
Applebee's3.39×Food & Beverages
Deutsche Eishockey Liga18.15×Sports
Barbecue1.75×Food & Beverages
Dollar General1.79×Shopping
Buffalo Wild Wings2.29×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brisket audience
TraitClusterScore
Luxury OrientationPREMIUM1.94
IndulgenceJOY1.48
Sports ActivityPOWER1.46
Design AffinityPREMIUM1.34
Healthy LifestyleBALANCE1.33
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Brisket
CountryShare
United States53.4%
Australia4.7%
United Kingdom3.1%

See Brisket audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Brisket have in United States?

Brisket has an estimated audience of 4,009,868 people in United States, concentrated in Texas and California.

What is the gender split and age of Brisket fans?

35.8% of Brisket fans are female, 64.2% are male, with an average age of 40.3 years.

Which brands do Brisket fans like most?

Brisket fans show strongest brand affinity for PSV Eindhoven (59.73×), Back to the Future (12.27×), and Texas Roadhouse (3.1×) over the country average.

Where do Brisket fans live in United States?

Brisket fans in United States are most concentrated in Texas (reach 583,069), California (reach 544,362), and Florida (reach 328,488). These three regions account for the largest share of the active audience.

What other brands do Brisket fans also like?

Beyond Brisket itself, the audience over-indexes on Back to the Future (12.27×), Texas Roadhouse (3.1×), Feyenoord (31.98×), and Smoked meat (6.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brisket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.