Buffalo–Niagara Falls metropolitan area Audience in United States
Buffalo–Niagara Falls metropolitan area has an estimated audience of 692,719 people in United States. 62.1% are female, 37.9% are male, average age 41.0. Top regions: Florida, California, Texas. Top brand affinities: Buffalo Sabres, Buffalo Bills, Ford Galaxy, Ice hockey, New England Patriots.
The average Buffalo–Niagara Falls metropolitan area fan in United States is 41.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Buffalo Sabres, Buffalo Bills, Ford Galaxy, with strongest over-indexing on Buffalo Sabres (79.27× the country average). Demographically, the Buffalo–Niagara Falls metropolitan area audience skews more female with an average age of 41.0, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Buffalo–Niagara Falls metropolitan area fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 41.0 |
| Estimated audience size | 692,719 |
Audience persona
The typical Buffalo–Niagara Falls metropolitan area fan in United States is more female, around 41.0 years old, with strong DIY Mentality tendencies and a notable affinity for Buffalo Sabres.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 20,782 | 0.44× |
| California | 20,699 | 0.27× |
| Texas | 20,663 | 0.35× |
| Ohio | 20,026 | 0.94× |
| Georgia | 19,945 | 0.93× |
| Arizona | 19,097 | 1.35× |
| Pennsylvania | 19,013 | 0.82× |
| Connecticut | 18,856 | 2.71× |
| Virginia | 18,257 | 1.08× |
| New Jersey | 18,121 | 1.03× |
| Illinois | 17,833 | 0.77× |
| New York | 17,587 | 0.45× |
| Massachusetts | 17,535 | 1.28× |
| Colorado | 17,070 | 1.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Buffalo Sabres | 79.27× | Sports |
| Buffalo Bills | 9.33× | Sports |
| Ford Galaxy | 20.85× | Cars & Mobility |
| Ice hockey | 1.72× | Sports |
| New England Patriots | 1.5× | Sports |
| Toronto Maple Leafs | 4.4× | Sports |
| Crocs | 1.65× | Fashion & Accessoires |
| Ice skating | 1.88× | Sports |
| Garden centre | 2.02× | Home & Garden |
| Cleveland Guardians | 1.58× | Sports |
| Boston Bruins | 2.1× | Sports |
| Stadium | 1.78× | Sports |
| New York Rangers | 2.54× | Sports |
| PetSmart | 1.56× | Shopping |
| Toronto Blue Jays | 1.61× | Sports |
| Lacrosse | 1.88× | Sports |
| BMW X6 | 3.27× | Cars & Mobility |
| Dallas Stars | 1.57× | Sports |
| Pittsburgh Penguins | 1.68× | Sports |
| Lenovo | 1.9× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.32 |
| Community Orientation | OPEN | 1.15 |
| Individualism | JOY | 1.12 |
| Pet Ownership | JOY | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Sports Activity | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.4% |
| Canada | 9.6% |
| Germany | 0.0% |
See Buffalo–Niagara Falls metropolitan area audiences in other countries
- Buffalo–Niagara Falls metropolitan area — Germany
- Buffalo–Niagara Falls metropolitan area — United Kingdom
- Buffalo–Niagara Falls metropolitan area — France
- Buffalo–Niagara Falls metropolitan area — Italy
- Buffalo–Niagara Falls metropolitan area — Spain
- Buffalo–Niagara Falls metropolitan area — Brazil
- Buffalo–Niagara Falls metropolitan area — Japan
- Buffalo–Niagara Falls metropolitan area — South Korea
- Buffalo–Niagara Falls metropolitan area — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Buffalo–Niagara Falls metropolitan area have in United States?
Buffalo–Niagara Falls metropolitan area has an estimated audience of 692,719 people in United States, concentrated in Florida and California.
What is the gender split and age of Buffalo–Niagara Falls metropolitan area fans?
62.1% of Buffalo–Niagara Falls metropolitan area fans are female, 37.9% are male, with an average age of 41.0 years.
Which brands do Buffalo–Niagara Falls metropolitan area fans like most?
Buffalo–Niagara Falls metropolitan area fans show strongest brand affinity for Buffalo Sabres (79.27×), Buffalo Bills (9.33×), and Ford Galaxy (20.85×) over the country average.
Where do Buffalo–Niagara Falls metropolitan area fans live in United States?
Buffalo–Niagara Falls metropolitan area fans in United States are most concentrated in Florida (reach 20,782), California (reach 20,699), and Texas (reach 20,663). These three regions account for the largest share of the active audience.
What other brands do Buffalo–Niagara Falls metropolitan area fans also like?
Beyond Buffalo–Niagara Falls metropolitan area itself, the audience over-indexes on Buffalo Bills (9.33×), Ford Galaxy (20.85×), Ice hockey (1.72×), and New England Patriots (1.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Buffalo–Niagara Falls metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.