Rascasse Audience Intelligence

Buffalo–Niagara Falls metropolitan area Audience in United States

A data profile of the people who buy, follow and care about Buffalo–Niagara Falls metropolitan area in United States — modelled from more than twelve digital signal sources. Buffalo–Niagara Falls metropolitan area has an estimated audience of 692,719 people in United States.

#2922among POI in United States#2331in Travel & Leisure

The average Buffalo–Niagara Falls metropolitan area fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buffalo Sabres, Buffalo Bills, Ford Galaxy, with strongest over-indexing on Buffalo Sabres (82.35× the country average).

Demographically, the Buffalo–Niagara Falls metropolitan area audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Buffalo–Niagara Falls metropolitan area fan in United States is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Buffalo Sabres.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffalo–Niagara Falls metropolitan area profile in United States.

Audience size
693K
in United States
Gender
62.1%♀
37.9% male
Age
41.0
average years
Country rank
#30112
POI in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buffalo–Niagara Falls metropolitan area fans

62.1% are female, 37.9% are male, average age 41.0.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Buffalo–Niagara Falls metropolitan area audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.0
Estimated audience size692,719
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Buffalo–Niagara Falls metropolitan area audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4925%
50+21%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Buffalo–Niagara Falls metropolitan area audience comes from United States.

Worldwide audience distribution share by country for Buffalo–Niagara Falls metropolitan area
CountryShare
United States90.4%
Canada9.6%
Germany0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffalo–Niagara Falls metropolitan area audience in United States is strongest.

Fig. 05

Top regions by affinity

Buffalo–Niagara Falls metropolitan area fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~8K1.19×
02Colorado~10K1.06×
03Arizona~10K1.04×
04Massachusetts~10K1.03×
05Virginia~20K1.01×
06New Jersey~20K1.00×
07Ohio~20K0.99×
08Georgia~20K0.99×
09Pennsylvania~20K0.98×
10Illinois~20K0.97×
11Florida~40K0.94×
12New York~40K0.94×
13Texas~60K0.93×
14California~70K0.92×
Fig. 06

Affinity by region

Affinity by region — Buffalo–Niagara Falls metropolitan area, United States
0.92×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffalo–Niagara Falls metropolitan area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffalo–Niagara Falls metropolitan area audience
#·InterestCategoryAffinity×
01Buffalo SabresSports82.35×
02Ford GalaxyCars & Mobility28.89×
03Buffalo BillsSports6.90×
04Garden centreHome & Garden2.95×
05Toronto Blue JaysSports2.57×
06StadiumSports2.57×
07Non-alcoholic beverageFood & Beverages2.45×
08Hardware storeHome & Garden2.14×
09Cleveland GuardiansSports2.00×
10Rail transportTravel & Leisure1.92×
11PubFood & Beverages1.88×
12Britney SpearsMusic & Radio1.83×
13Discount TireShopping1.78×
14Ice hockeySports1.76×
15Charitable organizationPolitics & Society1.71×
16Public transportCars & Mobility1.70×
17SteakhouseFood & Beverages1.69×
18PersonalisationHome & Garden1.57×
19Veterinary medicineBusiness & Career1.56×
20Nonprofit organizationPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffalo–Niagara Falls metropolitan area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffalo–Niagara Falls metropolitan area audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
DIY MentalityTHRILL1.67×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffalo–Niagara Falls metropolitan area audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
Luxury OrientationPREMIUM0.62×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buffalo–Niagara Falls metropolitan area have in United States?

Buffalo–Niagara Falls metropolitan area has an estimated audience of 692,719 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buffalo–Niagara Falls metropolitan area fans?

62.1% of Buffalo–Niagara Falls metropolitan area fans are female, 37.9% are male, with an average age of 41.0 years.

03

Which brands do Buffalo–Niagara Falls metropolitan area fans like most?

Buffalo–Niagara Falls metropolitan area fans show strongest brand affinity for Buffalo Sabres (82.35×), Buffalo Bills (6.9×), and Ford Galaxy (28.89×) over the country average.

04

Where do Buffalo–Niagara Falls metropolitan area fans live in United States?

Buffalo–Niagara Falls metropolitan area fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Buffalo–Niagara Falls metropolitan area fans also like?

Beyond Buffalo–Niagara Falls metropolitan area itself, the audience over-indexes on Buffalo Bills (6.9×), Ford Galaxy (28.89×), Hardware store (2.14×), and Nonprofit organization (1.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo–Niagara Falls metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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