Rascasse Audience Intelligence

Capriotti's Sandwich Shop Target Market in United States

A data profile of the people who buy, follow and care about Capriotti's Sandwich Shop in United States — modelled from more than twelve digital signal sources. Capriotti's Sandwich Shop has an estimated audience of 972,567 people in United States.

#88among Restaurants in United States#2464among Brand in United States#1344in Food & Beverages

The average Capriotti's Sandwich Shop fan in United States is 39.4 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Pennsylvania.

Top brand affinities include Vegas Golden Knights, United Parcel Service, Calgary Flames, with strongest over-indexing on Vegas Golden Knights (18.15× the country average).

Demographically, the Capriotti's Sandwich Shop audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capriotti's Sandwich Shop fan in United States is balanced, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Vegas Golden Knights.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capriotti's Sandwich Shop profile in United States.

Audience size
973K
in United States
Gender
54.4%♀
45.6% male
Age
39.4
average years
Country rank
#24130
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Capriotti's Sandwich Shop

54.4% are female, 45.6% are male, average age 39.4.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Capriotti's Sandwich Shop audience in United States
MetricValue
Female54.4%
Male45.6%
Average age39.4
Estimated audience size972,567
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Capriotti's Sandwich Shop audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3926%
40-4927%
50+13%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Capriotti's Sandwich Shop audience comes from United States.

Worldwide audience distribution share by country for Capriotti's Sandwich Shop
CountryShare
United States99.9%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capriotti's Sandwich Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Capriotti's Sandwich Shop customers by region in United States
#RegionReachAffinity×
01Nevada~100K11.39×
02Delaware~30K10.95×
03Idaho~10K3.19×
04Hawaii~10K2.48×
05South Dakota~5K2.40×
06Utah~10K1.60×
07Colorado~20K1.43×
08Missouri~20K1.29×
09Iowa~9K1.19×
10Arizona~20K1.18×
11Arkansas~9K1.16×
12Kansas~8K1.12×
13Pennsylvania~30K1.03×
14Maryland~20K0.96×
15Vermont~1K0.88×
16Alaska~2K0.86×
17Maine~3K0.84×
18Alabama~10K0.83×
19Oklahoma~9K0.83×
20North Dakota~2K0.83×
21Rhode Island~2K0.79×
22Oregon~8K0.78×
23New Hampshire~3K0.78×
24Montana~2K0.73×
25West Virginia~3K0.72×
26California~70K0.64×
27New Mexico~3K0.64×
28Louisiana~8K0.63×
29Illinois~20K0.61×
30Mississippi~5K0.61×
31Kentucky~7K0.59×
32Indiana~10K0.58×
33Minnesota~7K0.52×
34Ohio~10K0.51×
35Nebraska~2K0.51×
36Virginia~10K0.44×
37Florida~30K0.43×
38New Jersey~10K0.43×
39Washington, District of Columbia~1K0.43×
40North Carolina~10K0.39×
41Tennessee~7K0.37×
42Wisconsin~5K0.35×
43Michigan~8K0.33×
44Texas~20K0.30×
45South Carolina~4K0.30×
46Connecticut~3K0.30×
47Massachusetts~5K0.27×
48Washington~4K0.23×
49Georgia~6K0.22×
50New York~7K0.13×
Fig. 06

Affinity by region

Affinity by region — Capriotti's Sandwich Shop, United States
0.13×1.00×11.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capriotti's Sandwich Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capriotti's Sandwich Shop audience
#·InterestCategoryAffinity×
01Vegas Golden KnightsSports18.15×
02Calgary FlamesSports18.15×
03Bauer HockeySports18.15×
04Fast casual restaurantsFood & Beverages4.04×
05Dunkin' DonutsFood & Beverages3.75×
06Discount TireShopping3.57×
07United Parcel ServiceBusiness & Career3.56×
08GrillingFood & Beverages2.40×
09Home AppliancesHome & Garden2.31×
10InsuranceBusiness & Career2.10×
11BankingBusiness & Career2.07×
12WineFood & Beverages1.97×
13CoffeeFood & Beverages1.91×
14Alcoholic beveragesFood & Beverages1.90×
15Home improvementHome & Garden1.89×
16SmartphonesTechnology & Electronics1.84×
17CookingFood & Beverages1.76×
18WalmartShopping1.73×
19RecipesFood & Beverages1.71×
20XInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capriotti's Sandwich Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capriotti's Sandwich Shop audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Convenience OrientationPREMIUM1.61×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capriotti's Sandwich Shop audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
Luxury OrientationPREMIUM0.85×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Capriotti's Sandwich Shop's target market in United States?

Capriotti's Sandwich Shop's target market in United States covers an estimated 972,567 people, concentrated in Nevada and California.

02

What is the gender split and age of Capriotti's Sandwich Shop customers?

54.4% of the Capriotti's Sandwich Shop audience are female, 45.6% are male, with an average age of 39.4 years.

03

Which brands do Capriotti's Sandwich Shop fans like most?

Capriotti's Sandwich Shop fans show strongest brand affinity for Vegas Golden Knights (18.15×), United Parcel Service (3.56×), and Calgary Flames (18.15×) over the country average.

04

Where do Capriotti's Sandwich Shop fans live in United States?

Capriotti's Sandwich Shop fans in United States are most concentrated in Nevada (reach ~100K), California (reach ~70K), and Pennsylvania (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Capriotti's Sandwich Shop fans also like?

Beyond Capriotti's Sandwich Shop itself, the audience over-indexes on United Parcel Service (3.56×), Calgary Flames (18.15×), Fast casual restaurants (4.04×), and Cooking (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Capriotti's Sandwich Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Capriotti's Sandwich Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →