Capriotti's Sandwich Shop Audience in United States

Capriotti's Sandwich Shop has an estimated audience of 932,575 people in United States. 54.4% are female, 45.6% are male, average age 39.4. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, Indeed.com, Capital One.

Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (12.93× the country average). Demographically, the Capriotti's Sandwich Shop audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Capriotti's Sandwich Shop fans

Demographic split for Capriotti's Sandwich Shop audience in United States
MetricValue
Female54.4%
Male45.6%
Average age39.4
Estimated audience size932,575

Audience persona

The typical Capriotti's Sandwich Shop fan in United States is balanced, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Capriotti's Sandwich Shop audience
BrandAffinityCategory
Autism Awareness12.93×Health
Diabetes mellitus awareness8.63×Health
Google Maps4.53×Internet & Social Media
Indeed.com4.7×Business & Career
Capital One4.32×Business & Career
Singer-songwriter3.97×Music & Radio
Microblogging8.73×Technology & Electronics
Kia Sportage18.15×Cars & Mobility
Aaron Rodgers5.55×Sports
Income tax9.12×Business & Career
Enterprise Rent-A-Car4.33×Cars & Mobility
Calgary Flames18.15×Sports
Staples (Canada)3.56×Business & Career
Ben Stiller9.4×Movies & TV
Google News3.72×News
Circle K4.42×Shopping
CarGurus3.59×Cars & Mobility
Bauer Hockey17.16×Sports
Fast casual restaurants3.66×Food & Beverages
MSN2.29×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Capriotti's Sandwich Shop audience
TraitClusterScore
Quality AwarenessPREMIUM1.31
Convenience OrientationPREMIUM1.29
Pet OwnershipJOY1.22
IndulgenceJOY1.21
Healthy LifestyleBALANCE1.14
Risk AppetiteTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Capriotti's Sandwich Shop
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Capriotti's Sandwich Shop audiences in other countries

More Restaurants audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Capriotti's Sandwich Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.