Carlos Sainz Jr. Audience in United States

Carlos Sainz Jr. logo

Carlos Sainz Jr. has an estimated audience of 458,945 people in United States. 18.3% are female, 81.7% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: The Devil's Rejects, Urban Outfitters, Olabisi Onabanjo University, Pro-Ject, Tezz.

The average Carlos Sainz Jr. fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil's Rejects, Urban Outfitters, Olabisi Onabanjo University, with strongest over-indexing on The Devil's Rejects (31.61× the country average). Demographically, the Carlos Sainz Jr. audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Carlos Sainz Jr. fans

Demographic split for Carlos Sainz Jr. audience in United States
MetricValue
Female18.3%
Male81.7%
Average age36.2
Estimated audience size458,945

Audience persona

The typical Carlos Sainz Jr. fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Carlos Sainz Jr. in United States
RegionReachAffinity
California83,4991.65×
Texas59,0841.5×
Florida49,6811.6×
New York32,6371.27×
Illinois18,5701.21×
Georgia14,7891.05×
New Jersey14,6641.26×
North Carolina14,1531.02×
Pennsylvania13,7900.89×
Virginia13,3151.19×
Washington12,5831.37×
Arizona11,8941.27×
Ohio11,8470.84×
Massachusetts11,7741.3×
Michigan10,7320.89×
Nevada10,2212.3×
Colorado8,7051.2×
Tennessee8,3070.9×
Indiana7,8860.94×
Maryland7,5810.96×
Wisconsin6,6460.96×
Minnesota6,4920.99×
Oregon6,2921.2×
South Carolina6,0250.87×
Missouri5,7460.78×
Connecticut5,7301.24×
Alabama5,1480.8×
Utah4,9461.2×
Kentucky4,3920.76×
Oklahoma3,9640.78×
Louisiana3,9250.66×
Kansas2,9780.82×
Iowa2,8870.76×
Arkansas2,7260.72×
Mississippi2,0510.54×
Hawaii2,0081.02×
Washington, District of Columbia1,9721.43×
New Mexico1,9680.86×
Idaho1,9390.84×
New Hampshire1,8981.05×
Nebraska1,8250.79×
Maine1,3360.81×
Rhode Island1,3040.89×
West Virginia1,2190.57×
Montana9660.76×
Delaware8980.71×
Alaska7170.73×
Vermont6890.86×
South Dakota6750.64×
North Dakota5890.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carlos Sainz Jr. audience
BrandAffinityCategory
The Devil's Rejects31.61×Movies & TV
Urban Outfitters3.55×Shopping
Olabisi Onabanjo University129.2×Business & Career
Pro-Ject5.47×Music & Radio
Tezz8.78×Movies & TV
Product design2.36×Business & Career
Tipsy Elves11.68×Shopping
Minnesota1.97×Travel & Leisure
Stamp collecting5.34×Home & Garden
Home construction1.61×Home & Garden
Electrolyte4.95×Health
UK garage5.65×Music & Radio
ENA (Emergency Nurses Association)11.16×Health
Voter registration4.14×Politics & Society
Emperor Entertainment Group9.82×Business & Career
Notre Dame Fighting Irish football4.17×Sports
Israel1.73×Travel & Leisure
Elsword13.32×Games
Acoustic music3.72×Music & Radio
Hebe5.22×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carlos Sainz Jr. audience
TraitClusterScore
PatriotismCONSERVATISM2.1
Luxury OrientationPREMIUM2.02
Risk AppetiteTHRILL1.8
Family OrientationCONSERVATISM1.56
LGBTQ+ IdentityOPEN1.51
Sports ActivityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Carlos Sainz Jr.
CountryShare
United States9.1%
Spain8.8%
Brazil6.7%

See Carlos Sainz Jr. audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Carlos Sainz Jr. have in United States?

Carlos Sainz Jr. has an estimated audience of 458,945 people in United States, concentrated in California and Texas.

What is the gender split and age of Carlos Sainz Jr. fans?

18.3% of Carlos Sainz Jr. fans are female, 81.7% are male, with an average age of 36.2 years.

Which brands do Carlos Sainz Jr. fans like most?

Carlos Sainz Jr. fans show strongest brand affinity for The Devil's Rejects (31.61×), Urban Outfitters (3.55×), and Olabisi Onabanjo University (129.2×) over the country average.

Where do Carlos Sainz Jr. fans live in United States?

Carlos Sainz Jr. fans in United States are most concentrated in California (reach 83,499), Texas (reach 59,084), and Florida (reach 49,681). These three regions account for the largest share of the active audience.

What other brands do Carlos Sainz Jr. fans also like?

Beyond Carlos Sainz Jr. itself, the audience over-indexes on Urban Outfitters (3.55×), Olabisi Onabanjo University (129.2×), Pro-Ject (5.47×), and Tezz (8.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carlos Sainz Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.