Rascasse Audience Intelligence

Carlos Sainz Jr. Audience in United States

A data profile of the people who buy, follow and care about Carlos Sainz Jr. in United States — modelled from more than twelve digital signal sources. Carlos Sainz Jr. has an estimated audience of 400,324 people in United States.

#93among Motorsport in United States#10277among Person in United States#4126in Sports

The average Carlos Sainz Jr. fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Lewis Hamilton, Ice Hockey World Championships, with strongest over-indexing on Max Verstappen (71.57× the country average).

Demographically, the Carlos Sainz Jr. audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carlos Sainz Jr. fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carlos Sainz Jr. profile in United States.

Audience size
400K
in United States
Gender
25.4%♀
74.6% male
Age
36.6
average years
Country rank
#41609
Person in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carlos Sainz Jr. fans

25.4% are female, 74.6% are male, average age 36.6.

Fig. 02

Gender split

25.4%
Female
74.6%
Male
Demographic split for Carlos Sainz Jr. audience in United States
MetricValue
Female25.4%
Male74.6%
Average age36.6
Estimated audience size400,324
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Carlos Sainz Jr. audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Carlos Sainz Jr. audience comes from United States.

Worldwide audience distribution share by country for Carlos Sainz Jr.
CountryShare
United States8.7%
Spain7.9%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carlos Sainz Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Carlos Sainz Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~10K2.20×
02California~80K1.57×
03Florida~50K1.47×
04Texas~60K1.42×
05Washington~10K1.31×
06Washington, District of Columbia~2K1.31×
07Utah~5K1.28×
08Arizona~10K1.23×
09New Jersey~10K1.22×
10Massachusetts~10K1.22×
11Connecticut~6K1.22×
12New York~30K1.17×
13Virginia~10K1.15×
14Colorado~8K1.14×
15Oregon~6K1.14×
16Illinois~20K1.12×
17New Hampshire~2K1.07×
18Hawaii~2K1.05×
19Georgia~10K1.03×
20North Carolina~10K1.02×
21Maryland~8K0.97×
22Minnesota~6K0.97×
23Wisconsin~7K0.96×
24Vermont<1K0.96×
25Rhode Island~1K0.95×
26Idaho~2K0.94×
27Alaska<1K0.94×
28Tennessee~8K0.92×
29New Mexico~2K0.92×
30Indiana~8K0.91×
31Pennsylvania~10K0.89×
32Kansas~3K0.89×
33Michigan~10K0.88×
34South Carolina~6K0.88×
35Maine~1K0.88×
36Montana~1K0.88×
37Nebraska~2K0.86×
38Delaware~1K0.85×
39Ohio~10K0.84×
40North Dakota<1K0.84×
41Oklahoma~4K0.83×
42South Dakota<1K0.83×
43Iowa~3K0.82×
44Missouri~6K0.81×
45Alabama~5K0.81×
46Arkansas~3K0.81×
47Kentucky~5K0.79×
48West Virginia~2K0.75×
49Louisiana~4K0.73×
50Mississippi~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Carlos Sainz Jr., United States
0.70×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carlos Sainz Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carlos Sainz Jr. audience
#·InterestCategoryAffinity×
01Ayrton SennaSports72.65×
02Fernando AlonsoSports72.51×
03Max VerstappenSports71.57×
04Valtteri BottasSports69.55×
05Daniel RicciardoSports63.17×
06Sergio PérezSports58.37×
07Michael SchumacherSports52.04×
08Sim racingGames47.74×
09Ice Hockey World ChampionshipsSports34.24×
10Lewis HamiltonSports32.16×
11Red Bull RacingSports26.96×
12Carlos SainzSports25.12×
13Dakar RallySports21.51×
14Charles LeclercSports19.85×
15Scuderia FerrariSports16.91×
16Porsche 911Cars & Mobility12.22×
17CarcareCars & Mobility11.60×
18Antique carCars & Mobility11.10×
19Auto showCars & Mobility9.08×
20Formula OneSports5.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carlos Sainz Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carlos Sainz Jr. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.34×
Risk AppetiteTHRILL1.95×
Luxury OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carlos Sainz Jr. audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
ExtroversionTHRILL0.85×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carlos Sainz Jr. have in United States?

Carlos Sainz Jr. has an estimated audience of 400,324 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carlos Sainz Jr. fans?

25.4% of Carlos Sainz Jr. fans are female, 74.6% are male, with an average age of 36.6 years.

03

Which brands do Carlos Sainz Jr. fans like most?

Carlos Sainz Jr. fans show strongest brand affinity for Max Verstappen (71.57×), Lewis Hamilton (32.16×), and Ice Hockey World Championships (34.24×) over the country average.

04

Where do Carlos Sainz Jr. fans live in United States?

Carlos Sainz Jr. fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Carlos Sainz Jr. fans also like?

Beyond Carlos Sainz Jr. itself, the audience over-indexes on Lewis Hamilton (32.16×), Ice Hockey World Championships (34.24×), Fernando Alonso (72.51×), and Ayrton Senna (72.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Carlos Sainz Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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