Casino New Brunswick Audience in United States

Casino New Brunswick has an estimated audience of 277,529 people in United States. 46.2% are female, 53.8% are male, average age 46.1. Top regions: Maine, New York, Massachusetts. Top brand affinities: Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car, Maryland Terrapins men's basketball.

The average Casino New Brunswick fan in United States is 46.1 years old, balanced, and lives primarily in Maine. The audience is concentrated in Maine, New York, Massachusetts. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (13.91× the country average). Demographically, the Casino New Brunswick audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Games · Type: POI · Subtype: Hotel

Demographics of Casino New Brunswick fans

Demographic split for Casino New Brunswick audience in United States
MetricValue
Female46.2%
Male53.8%
Average age46.1
Estimated audience size277,529

Audience persona

The typical Casino New Brunswick fan in United States is balanced, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Casino New Brunswick in United States
RegionReachAffinity
Maine13,98414.07×
New York7,5860.49×
Massachusetts5,8561.07×
Texas4,4560.19×
Florida4,1930.22×
New Jersey3,9080.55×
California3,8550.13×
Kentucky2,5300.73×
Nevada2,4750.92×
Mississippi2,3671.04×
Tennessee2,1770.39×
Louisiana2,1050.59×
Arkansas2,1030.92×
Oklahoma2,0560.67×
Connecticut1,9680.71×
Alabama1,9590.51×
Indiana1,9560.39×
West Virginia1,9541.51×
South Carolina1,8530.44×
Pennsylvania1,8520.2×
Kansas1,8050.83×
Georgia1,8040.21×
Missouri1,7480.39×
New Hampshire1,7441.6×
Iowa1,7130.75×
Montana1,7002.21×
North Carolina1,6790.2×
Ohio1,6720.2×
Michigan1,6640.23×
Wisconsin1,6560.4×
Arizona1,5940.28×
Nebraska1,5771.13×
Rhode Island1,5551.76×
Oregon1,5430.49×
Utah1,5340.62×
Vermont1,5293.14×
Virginia1,5240.23×
Maryland1,5170.32×
Illinois1,4890.16×
Minnesota1,4790.37×
Washington1,4290.26×
Colorado1,4250.33×
Washington, District of Columbia1,0051.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casino New Brunswick audience
BrandAffinityCategory
Google Maps13.91×Internet & Social Media
Indeed.com12.86×Business & Career
Capital One11.53×Business & Career
Enterprise Rent-A-Car16.58×Cars & Mobility
Maryland Terrapins men's basketball80.81×Sports
Mohegan Sun39.68×Travel & Leisure
Google News12.73×News
Duke Blue Devils men's basketball19.47×Sports
CarGurus11.18×Cars & Mobility
Circle K13.16×Shopping
Aaron Rodgers11.1×Sports
Apple Store13.42×Shopping
Owen Wilson22.83×Movies & TV
AccuWeather10.2×Home & Garden
Beetlejuice7.32×Movies & TV
DuckDuckGo12.94×Internet & Social Media
ICloud13.21×Technology & Electronics
Gonzaga Bulldogs men's basketball28.06×Sports
Ozzy Osbourne12.97×Music & Radio
Eataly24.93×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casino New Brunswick audience
TraitClusterScore
IndulgenceJOY1.41
TravellingTHRILL1.32
Luxury OrientationPREMIUM1.3
Early Adopter MentalityPOWER1.2
Urban LifestyleOPEN1.16
Career OrientationPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Casino New Brunswick
CountryShare
United States75.4%
Canada19.2%
United Kingdom4.5%

See Casino New Brunswick audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Casino New Brunswick have in United States?

Casino New Brunswick has an estimated audience of 277,529 people in United States, concentrated in Maine and New York.

What is the gender split and age of Casino New Brunswick fans?

46.2% of Casino New Brunswick fans are female, 53.8% are male, with an average age of 46.1 years.

Which brands do Casino New Brunswick fans like most?

Casino New Brunswick fans show strongest brand affinity for Google Maps (13.91×), Indeed.com (12.86×), and Capital One (11.53×) over the country average.

Where do Casino New Brunswick fans live in United States?

Casino New Brunswick fans in United States are most concentrated in Maine (reach 13,984), New York (reach 7,586), and Massachusetts (reach 5,856). These three regions account for the largest share of the active audience.

What other brands do Casino New Brunswick fans also like?

Beyond Casino New Brunswick itself, the audience over-indexes on Indeed.com (12.86×), Capital One (11.53×), Enterprise Rent-A-Car (16.58×), and Maryland Terrapins men's basketball (80.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casino New Brunswick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.