Rascasse Audience Intelligence

Casino New Brunswick Audience in United States

A data profile of the people who buy, follow and care about Casino New Brunswick in United States — modelled from more than twelve digital signal sources. Casino New Brunswick has an estimated audience of 277,529 people in United States.

#6081among POI in United States#1185in Games

The average Casino New Brunswick fan in United States is 46.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mohegan Sun, Maryland Terrapins men's basketball, Flamingo Las Vegas, with strongest over-indexing on Mohegan Sun (43.7× the country average).

Demographically, the Casino New Brunswick audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casino New Brunswick fan in United States is balanced, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for Mohegan Sun.

Category: Games · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casino New Brunswick profile in United States.

Audience size
278K
in United States
Gender
46.2%♀
53.8% male
Age
46.1
average years
Country rank
#50287
POI in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casino New Brunswick fans

46.2% are female, 53.8% are male, average age 46.1.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Casino New Brunswick audience in United States
MetricValue
Female46.2%
Male53.8%
Average age46.1
Estimated audience size277,529
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Casino New Brunswick audience in United States
Age bracketShare%
16-199%
20-2912%
30-3918%
40-4924%
50+38%
Fig. 04

Worldwide distribution

75.3%

of the worldwide Casino New Brunswick audience comes from United States.

Worldwide audience distribution share by country for Casino New Brunswick
CountryShare
United States75.3%
Canada19.2%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casino New Brunswick audience in United States is strongest.

Fig. 05

Top regions by affinity

Casino New Brunswick fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K9.79×
02Vermont<1K1.42×
03New Hampshire~1K1.19×
04Montana<1K1.13×
05Rhode Island<1K1.11×
06Washington, District of Columbia<1K1.07×
07West Virginia~1K1.05×
08North Dakota<1K1.03×
09Nebraska~1K1.01×
10Massachusetts~5K1.00×
11Mississippi~2K1.00×
12Delaware<1K1.00×
13South Dakota<1K1.00×
14Wyoming<1K1.00×
15Nevada~3K0.99×
16Idaho~1K0.99×
17New Mexico~1K0.99×
18Hawaii~1K0.99×
19Arkansas~2K0.98×
20Kansas~2K0.97×
21Iowa~2K0.96×
22Kentucky~3K0.95×
23Oklahoma~3K0.95×
24Connecticut~3K0.95×
25Louisiana~3K0.94×
26Utah~2K0.94×
27Alabama~4K0.92×
28Oregon~3K0.92×
29South Carolina~4K0.91×
30Indiana~5K0.90×
31Missouri~4K0.90×
32Wisconsin~4K0.90×
33Minnesota~4K0.90×
34Tennessee~5K0.89×
35Maryland~4K0.89×
36Colorado~4K0.89×
37Arizona~5K0.88×
38Michigan~6K0.87×
39Washington~5K0.87×
40Ohio~7K0.86×
41North Carolina~7K0.86×
42Virginia~6K0.86×
43Georgia~7K0.85×
44New Jersey~6K0.85×
45Pennsylvania~8K0.84×
46Illinois~8K0.84×
47Texas~20K0.74×
48Florida~10K0.74×
49California~20K0.73×
50New York~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Casino New Brunswick, United States
0.73×1.00×9.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casino New Brunswick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casino New Brunswick audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports63.68×
02Memphis Tigers men's basketballSports55.41×
03Flamingo Las VegasTravel & Leisure44.39×
04Mohegan SunTravel & Leisure43.70×
05Tropicana Las VegasTravel & Leisure42.79×
06UCLA Bruins men's basketballSports27.78×
07Caesars PalaceTravel & Leisure24.87×
08Gonzaga Bulldogs men's basketballSports23.74×
09Bellagio (resort)Travel & Leisure21.03×
10MGM Grand Las VegasTravel & Leisure20.39×
11Brook LopezSports20.00×
12North Carolina Tar Heels men's basketballSports19.85×
13World SeriesSports16.10×
14Kansas Jayhawks men's basketballSports15.31×
15Duke Blue Devils men's basketballSports14.82×
16Wisconsin Badgers men's basketballSports13.41×
17Seattle MarinersSports12.56×
18The Venetian Las VegasTravel & Leisure9.04×
19Chumba CasinoTravel & Leisure5.72×
20FedExBusiness & Career3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casino New Brunswick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casino New Brunswick audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Convenience OrientationPREMIUM1.46×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casino New Brunswick audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Casino New Brunswick have in United States?

Casino New Brunswick has an estimated audience of 277,529 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Casino New Brunswick fans?

46.2% of Casino New Brunswick fans are female, 53.8% are male, with an average age of 46.1 years.

03

Which brands do Casino New Brunswick fans like most?

Casino New Brunswick fans show strongest brand affinity for Mohegan Sun (43.7×), Maryland Terrapins men's basketball (63.68×), and Flamingo Las Vegas (44.39×) over the country average.

04

Where do Casino New Brunswick fans live in United States?

Casino New Brunswick fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Casino New Brunswick fans also like?

Beyond Casino New Brunswick itself, the audience over-indexes on Maryland Terrapins men's basketball (63.68×), Flamingo Las Vegas (44.39×), Seattle Mariners (12.56×), and Duke Blue Devils men's basketball (14.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Casino New Brunswick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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