Charter school Audience in United States

Charter school logo

Charter school has an estimated audience of 3,651,261 people in United States. 69.4% are female, 30.6% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Charter schools in the United States, School, Learning, Family, Education.

The average Charter school fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charter schools in the United States, School, Learning, with strongest over-indexing on Charter schools in the United States (27.89× the country average). Demographically, the Charter school audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Education

Demographics of Charter school fans

Demographic split for Charter school audience in United States
MetricValue
Female69.4%
Male30.6%
Average age42.2
Estimated audience size3,651,261

Audience persona

The typical Charter school fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Charter schools in the United States.

Top regions in United States

Top regions ranked by reach for Charter school in United States
RegionReachAffinity
California654,1011.63×
Texas474,9351.51×
Florida408,0451.65×
New York327,9151.61×
North Carolina163,7171.49×
Pennsylvania154,4711.26×
New Jersey130,2421.4×
Georgia113,2221.01×
Massachusetts104,1111.45×
Illinois100,3050.82×
Arizona92,8261.25×
Colorado74,6761.3×
Ohio74,3990.66×
Michigan67,4880.71×
Maryland67,4861.07×
South Carolina60,8011.11×
Louisiana60,6541.29×
Nevada60,1391.7×
Tennessee57,7460.79×
Indiana57,3630.86×
Virginia57,0510.64×
Minnesota56,2861.08×
Washington53,4890.73×
Oregon52,6321.26×
Utah43,7041.34×
Missouri40,2840.68×
Oklahoma37,8020.93×
Wisconsin33,2200.6×
Alabama30,1850.59×
Kentucky29,0800.64×
Idaho26,4911.45×
New Mexico25,8621.41×
Connecticut25,1070.69×
Mississippi24,6590.82×
Arkansas23,8310.79×
Iowa21,7340.72×
Hawaii19,1411.22×
Washington, District of Columbia16,4931.5×
New Hampshire16,3051.13×
Delaware15,0261.49×
Rhode Island13,4161.15×
Kansas12,5730.44×
West Virginia9,6300.57×
Nebraska8,0650.44×
Alaska8,0291.03×
Montana7,1760.71×
Maine6,3330.48×
North Dakota4,4160.59×
Vermont3,0840.48×
South Dakota2,7910.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charter school audience
BrandAffinityCategory
Charter schools in the United States27.89×Politics & Society
School2.43×Kids & Family
Learning2.03×Business & Career
Family1.54×Kids & Family
Education1.73×Business & Career
Child1.63×Kids & Family
Student2.05×Business & Career
Target Corporation1.89×Shopping
Cosmetics1.58×Beauty & Wellness
Macy's2.02×Shopping
U.S. state1.57×Travel & Leisure
Walmart1.62×Shopping
Woman1.58×Kids & Family
Kohl's1.86×Shopping
Dollar Tree2×Shopping
Old Navy1.92×Fashion & Accessoires
Infant1.75×Kids & Family
Happiness1.56×Health
Health care1.67×Business & Career
Psychology1.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charter school audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
Community OrientationOPEN1.26
Price SensitivityPREMIUM1.21
Career OrientationPOWER1.18
Urban LifestyleOPEN1.12
Need for SecurityCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Charter school
CountryShare
United States84.2%
Sweden3.0%
United Arab Emirates3.0%

See Charter school audiences in other countries

More Education audiences in United States

Frequently asked questions

How many fans does Charter school have in United States?

Charter school has an estimated audience of 3,651,261 people in United States, concentrated in California and Texas.

What is the gender split and age of Charter school fans?

69.4% of Charter school fans are female, 30.6% are male, with an average age of 42.2 years.

Which brands do Charter school fans like most?

Charter school fans show strongest brand affinity for Charter schools in the United States (27.89×), School (2.43×), and Learning (2.03×) over the country average.

Where do Charter school fans live in United States?

Charter school fans in United States are most concentrated in California (reach 654,101), Texas (reach 474,935), and Florida (reach 408,045). These three regions account for the largest share of the active audience.

What other brands do Charter school fans also like?

Beyond Charter school itself, the audience over-indexes on School (2.43×), Learning (2.03×), Family (1.54×), and Education (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charter school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.