Rascasse Audience Intelligence

Charter school Audience in United States

A data profile of the people who buy, follow and care about Charter school in United States — modelled from more than twelve digital signal sources. Charter school has an estimated audience of 3,651,261 people in United States.

#10among Education in United States#4546among Topic in United States#222in Kids & Family

The average Charter school fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charter schools in the United States, School, Learning, with strongest over-indexing on Charter schools in the United States (27.89× the country average).

Demographically, the Charter school audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charter school fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Charter schools in the United States.

Category: Kids & Family · Type: Topic · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charter school profile in United States.

Audience size
3.7M
in United States
Gender
69.4%♀
30.6% male
Age
42.2
average years
Country rank
#8698
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charter school fans

69.4% are female, 30.6% are male, average age 42.2.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Charter school audience in United States
MetricValue
Female69.4%
Male30.6%
Average age42.2
Estimated audience size3,651,261
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Charter school audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3925%
40-4925%
50+22%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Charter school audience comes from United States.

Worldwide audience distribution share by country for Charter school
CountryShare
United States84.2%
Sweden3.0%
United Arab Emirates3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charter school audience in United States is strongest.

Fig. 05

Top regions by affinity

Charter school fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~60K1.74×
02Florida~400K1.57×
03New York~300K1.54×
04California~600K1.51×
05Texas~500K1.44×
06North Carolina~200K1.41×
07New Mexico~30K1.41×
08Delaware~10K1.41×
09New Jersey~100K1.38×
10Massachusetts~100K1.37×
11Washington, District of Columbia~20K1.37×
12Louisiana~60K1.35×
13Idaho~20K1.35×
14Utah~40K1.28×
15Rhode Island~10K1.28×
16Arizona~90K1.25×
17Colorado~70K1.20×
18Hawaii~20K1.19×
19Pennsylvania~100K1.17×
20South Carolina~60K1.17×
21Oregon~50K1.16×
22New Hampshire~20K1.11×
23Alaska~8K1.08×
24Maryland~70K1.06×
25Georgia~100K1.03×
26Minnesota~50K1.03×
27Oklahoma~40K0.96×
28Mississippi~30K0.92×
29Arkansas~30K0.86×
30Tennessee~60K0.84×
31Indiana~50K0.82×
32Illinois~100K0.81×
33Iowa~20K0.81×
34North Dakota~6K0.76×
35Ohio~80K0.74×
36Montana~7K0.73×
37Connecticut~30K0.72×
38Washington~50K0.71×
39Missouri~40K0.71×
40Alabama~40K0.71×
41Michigan~70K0.70×
42West Virginia~10K0.69×
43Vermont~4K0.68×
44Virginia~60K0.67×
45Wisconsin~40K0.64×
46Kentucky~30K0.63×
47Maine~8K0.63×
48South Dakota~5K0.63×
49Kansas~20K0.61×
50Nebraska~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Charter school, United States
0.58×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charter school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charter school audience
#·InterestCategoryAffinity×
01Charter schools in the United StatesPolitics & Society27.89×
02Five BelowShopping2.65×
03SchoolKids & Family2.43×
04StudentBusiness & Career2.05×
05LearningBusiness & Career2.03×
06Macy'sShopping2.02×
07Dollar TreeShopping2.00×
08Old NavyFashion & Accessoires1.92×
09Target CorporationShopping1.89×
10Kohl'sShopping1.86×
11InfantKids & Family1.75×
12EducationBusiness & Career1.73×
13Health careBusiness & Career1.67×
14ChildKids & Family1.63×
15WalmartShopping1.62×
16CosmeticsBeauty & Wellness1.58×
17WomanKids & Family1.58×
18U.S. stateTravel & Leisure1.57×
19HappinessHealth1.56×
20FamilyKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charter school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charter school audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.61×
Community OrientationOPEN1.48×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charter school audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Pet OwnershipJOY0.99×
SpiritualityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charter school have in United States?

Charter school has an estimated audience of 3,651,261 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Charter school fans?

69.4% of Charter school fans are female, 30.6% are male, with an average age of 42.2 years.

03

Which brands do Charter school fans like most?

Charter school fans show strongest brand affinity for Charter schools in the United States (27.89×), School (2.43×), and Learning (2.03×) over the country average.

04

Where do Charter school fans live in United States?

Charter school fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Charter school fans also like?

Beyond Charter school itself, the audience over-indexes on School (2.43×), Learning (2.03×), Family (1.54×), and Education (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in United States

See Charter school audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Charter school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →