Chase Field Audience in United States
Chase Field has an estimated audience of 1,107,467 people in United States. 38.3% are female, 61.7% are male, average age 37.9. Top brand affinities: Capital One, Google Maps, Aaron Rodgers, CarGurus, Kia Sportage.
Top brand affinities include Capital One, Google Maps, Aaron Rodgers, with strongest over-indexing on Capital One (5.33× the country average). Demographically, the Chase Field audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Chase Field fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 37.9 |
| Estimated audience size | 1,107,467 |
Audience persona
The typical Chase Field fan in United States is more male, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 5.33× | Business & Career |
| Google Maps | 4.84× | Internet & Social Media |
| Aaron Rodgers | 7.83× | Sports |
| CarGurus | 6.01× | Cars & Mobility |
| Kia Sportage | 19.29× | Cars & Mobility |
| Indeed.com | 3.59× | Business & Career |
| Circle K | 5.34× | Shopping |
| AccuWeather | 4.87× | Home & Garden |
| Enterprise Rent-A-Car | 4.43× | Cars & Mobility |
| Google News | 4.1× | News |
| Bruce Willis | 5× | Movies & TV |
| Beetlejuice | 2.94× | Movies & TV |
| Diane Keaton | 3.68× | Movies & TV |
| Los Angeles Dodgers | 3.99× | Sports |
| Clint Eastwood | 5× | Movies & TV |
| Luka Dončić | 5.77× | Sports |
| MLB | 2.06× | Sports |
| Toyota Supra | 7.68× | Cars & Mobility |
| DeviantArt | 3.64× | Internet & Social Media |
| Honda HR-V | 13.05× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.08 |
| Risk Appetite | THRILL | 1.06 |
| LGBTQ+ Identity | OPEN | 1.04 |
| Extroversion | THRILL | 1.04 |
| Social Media Usage | JOY | 1.03 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.4% |
| Canada | 2.0% |
| Mexico | 1.1% |
See Chase Field audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chase Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.