Chase Field Audience in United States
Chase Field has an estimated audience of 1,107,467 people in United States. 38.3% are female, 61.7% are male, average age 37.9. Top brand affinities: Pro-Ject, Elsword, Goop, Governor of Michigan, Wok.
Top brand affinities include Pro-Ject, Elsword, Goop, with strongest over-indexing on Pro-Ject (5.01× the country average). Demographically, the Chase Field audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Chase Field fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 37.9 |
| Estimated audience size | 1,107,467 |
Audience persona
The typical Chase Field fan in United States is more male, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Pro-Ject.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 5.01× | Music & Radio |
| Elsword | 19.29× | Games |
| Goop | 3.7× | Internet & Social Media |
| Governor of Michigan | 4.85× | Politics & Society |
| Wok | 3.94× | Food & Beverages |
| Vocal harmony | 2.57× | Music & Radio |
| Hipster | 5.26× | Politics & Society |
| Grinch | 2.11× | Movies & TV |
| Keith Stanfield | 3.2× | Movies & TV |
| UK garage | 2.64× | Music & Radio |
| Home staging | 2.53× | Home & Garden |
| Google Home | 3.02× | Technology & Electronics |
| Hibachi | 3.53× | Food & Beverages |
| headspace | 4.01× | Health |
| Mathcore | 3.26× | Music & Radio |
| Cherish (group) | 4.43× | Music & Radio |
| Guitarist (magazine) | 4.42× | Music & Radio |
| Grace Slick | 3.35× | Music & Radio |
| Stamp collecting | 1.77× | Home & Garden |
| Kikar HaShabbat | 6.12× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.08 |
| Risk Appetite | THRILL | 1.06 |
| LGBTQ+ Identity | OPEN | 1.04 |
| Extroversion | THRILL | 1.04 |
| Social Media Usage | JOY | 1.03 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.4% |
| Canada | 2.0% |
| Mexico | 1.1% |
See Chase Field audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chase Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.