Rascasse Audience Intelligence

Chase Field Audience in United States

A data profile of the people who buy, follow and care about Chase Field in United States — modelled from more than twelve digital signal sources. Chase Field has an estimated audience of 1,261,332 people in United States.

#44among Stadium in United States#1722among POI in United States#1846in Sports

The average Chase Field fan in United States is 39.7 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Arizona Diamondbacks, MLB, Seattle Mariners, with strongest over-indexing on Arizona Diamondbacks (7.98× the country average).

Demographically, the Chase Field audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chase Field fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Arizona Diamondbacks.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chase Field profile in United States.

Audience size
1.3M
in United States
Gender
37.0%♀
63.0% male
Age
39.7
average years
Country rank
#20136
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chase Field fans

37.0% are female, 63.0% are male, average age 39.7.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Chase Field audience in United States
MetricValue
Female37.0%
Male63.0%
Average age39.7
Estimated audience size1,261,332
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Chase Field audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

93.9%

of the worldwide Chase Field audience comes from United States.

Worldwide audience distribution share by country for Chase Field
CountryShare
United States93.9%
Canada2.4%
Mexico1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chase Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Chase Field fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~800K31.98×
02New Mexico~10K2.19×
03Nevada~10K0.93×
04Montana~2K0.77×
05Vermont~2K0.75×
06South Dakota~2K0.74×
07Utah~8K0.73×
08Alaska~2K0.73×
09North Dakota~2K0.73×
10Idaho~4K0.67×
11West Virginia~3K0.64×
12Rhode Island~2K0.64×
13Delaware~2K0.64×
14Maine~3K0.63×
15Hawaii~3K0.62×
16California~80K0.61×
17New Hampshire~3K0.60×
18Nebraska~3K0.59×
19Minnesota~9K0.57×
20Mississippi~5K0.57×
21Washington, District of Columbia~2K0.56×
22Kansas~5K0.53×
23Arkansas~5K0.52×
24Iowa~5K0.52×
25Colorado~9K0.50×
26Oregon~6K0.47×
27Wisconsin~8K0.46×
28Oklahoma~6K0.45×
29Louisiana~6K0.44×
30Missouri~8K0.43×
31Kentucky~6K0.43×
32Connecticut~5K0.43×
33Washington~10K0.42×
34Alabama~7K0.41×
35Illinois~20K0.39×
36South Carolina~7K0.39×
37Indiana~8K0.38×
38Pennsylvania~10K0.37×
39Massachusetts~8K0.37×
40Michigan~10K0.36×
41Tennessee~8K0.36×
42Maryland~7K0.36×
43Ohio~10K0.35×
44New Jersey~10K0.34×
45Texas~30K0.33×
46Virginia~9K0.32×
47Georgia~10K0.31×
48North Carolina~10K0.30×
49New York~20K0.28×
50Florida~20K0.25×
Fig. 06

Affinity by region

Affinity by region — Chase Field, United States
0.25×1.00×31.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chase Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chase Field audience
#·InterestCategoryAffinity×
01Arizona DiamondbacksSports7.98×
02Seattle MarinersSports3.44×
03StadiumSports3.35×
04World SeriesSports3.32×
05Major League Baseball All-Star GameSports3.04×
06NASCARSports2.66×
07Minor League BaseballSports2.58×
08Kyle BuschSports2.47×
09Boston Red SoxSports2.43×
10MLBSports1.97×
11Aaron RodgersSports1.97×
12Atlanta BravesSports1.91×
13New York YankeesSports1.80×
14CBS SportsMovies & TV1.78×
15NASDAQBusiness & Career1.78×
16Detroit TigersSports1.62×
17PGA TourSports1.59×
18Scooby-DooMovies & TV1.57×
19Anime conventionLiterature1.57×
20Mixed martial artsSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chase Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chase Field audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Risk AppetiteTHRILL1.21×
Career OrientationPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chase Field audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.82×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chase Field have in United States?

Chase Field has an estimated audience of 1,261,332 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Chase Field fans?

37.0% of Chase Field fans are female, 63.0% are male, with an average age of 39.7 years.

03

Which brands do Chase Field fans like most?

Chase Field fans show strongest brand affinity for Arizona Diamondbacks (7.98×), MLB (1.97×), and Seattle Mariners (3.44×) over the country average.

04

Where do Chase Field fans live in United States?

Chase Field fans in United States are most concentrated in Arizona (reach ~800K), California (reach ~80K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Chase Field fans also like?

Beyond Chase Field itself, the audience over-indexes on MLB (1.97×), Seattle Mariners (3.44×), NASCAR (2.66×), and Kyle Busch (2.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See Chase Field audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chase Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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