Chevrolet Chevy II / Nova Audience in United States

Chevrolet Chevy II / Nova logo

Chevrolet Chevy II / Nova has an estimated audience of 645,669 people in United States. 15.7% are female, 84.3% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Diane Sawyer, Keith Stanfield, Totally Spies!, Israel.

The average Chevrolet Chevy II / Nova fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Diane Sawyer, Keith Stanfield, with strongest over-indexing on Home equity (10.93× the country average). Demographically, the Chevrolet Chevy II / Nova audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Chevrolet Chevy II / Nova fans

Demographic split for Chevrolet Chevy II / Nova audience in United States
MetricValue
Female15.7%
Male84.3%
Average age44.3
Estimated audience size645,669

Audience persona

The typical Chevrolet Chevy II / Nova fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Chevrolet Chevy II / Nova in United States
RegionReachAffinity
California62,7650.88×
Texas55,4211×
Florida35,7970.82×
Ohio22,2571.12×
Pennsylvania20,4290.94×
New York20,1960.56×
North Carolina20,1211.04×
Illinois19,1610.89×
Michigan18,2321.08×
Georgia17,8310.9×
Tennessee15,4021.19×
Arizona15,0371.14×
Indiana14,1541.2×
Missouri13,5531.3×
Virginia13,0280.83×
Washington12,4260.96×
Alabama10,9511.21×
Wisconsin10,1251.04×
Kentucky10,0511.24×
South Carolina9,9211.02×
Oklahoma9,9201.38×
New Jersey9,6470.59×
Colorado9,2830.91×
Louisiana8,4261.01×
Minnesota8,2030.89×
Oregon8,0361.09×
Massachusetts7,7960.61×
Maryland7,7550.7×
Iowa6,9441.31×
Arkansas6,6211.24×
Mississippi6,0581.14×
Kansas5,9401.17×
Utah5,9011.02×
Nevada5,5680.89×
Connecticut5,1580.8×
West Virginia4,1561.38×
Idaho3,9271.21×
New Mexico3,8211.18×
Nebraska3,5551.1×
New Hampshire2,5070.99×
Maine2,4731.07×
Hawaii2,2190.8×
Montana2,1291.19×
South Dakota1,6571.11×
Rhode Island1,4820.72×
North Dakota1,4771.11×
Delaware1,3950.78×
Alaska1,2260.89×
Wyoming1,0791.13×
Vermont9010.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevrolet Chevy II / Nova audience
BrandAffinityCategory
Home equity10.93×Home & Garden
Diane Sawyer34.55×Movies & TV
Keith Stanfield13.77×Movies & TV
Totally Spies!25.97×Movies & TV
Israel3.38×Travel & Leisure
Israeli cuisine12.48×Food & Beverages
N1 road (South Africa)5.3×Travel & Leisure
Minnesota1.9×Travel & Leisure
MK4.38×Music & Radio
Eden Lake8.49×Movies & TV
Better Off Dead (film)10.11×Movies & TV
Hog Hunting2.75×Sports
Historic site3.43×Arts & Culture
Endless Space17.58×Games
Arrietty10.61×Movies & TV
Nationality1.53×Politics & Society
ENA (Emergency Nurses Association)8.65×Health
Unique Gifts1.65×Shopping
Caesarea16.6×Travel & Leisure
Head shaving16.43×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevrolet Chevy II / Nova audience
TraitClusterScore
PatriotismCONSERVATISM2.86
Need for SecurityCONSERVATISM2.25
Risk AppetiteTHRILL1.9
Family OrientationCONSERVATISM1.49
DIY MentalityTHRILL1.2
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Chevrolet Chevy II / Nova
CountryShare
United States71.3%
Brazil8.5%
Canada5.6%

See Chevrolet Chevy II / Nova audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Chevrolet Chevy II / Nova have in United States?

Chevrolet Chevy II / Nova has an estimated audience of 645,669 people in United States, concentrated in California and Texas.

What is the gender split and age of Chevrolet Chevy II / Nova fans?

15.7% of Chevrolet Chevy II / Nova fans are female, 84.3% are male, with an average age of 44.3 years.

Which brands do Chevrolet Chevy II / Nova fans like most?

Chevrolet Chevy II / Nova fans show strongest brand affinity for Home equity (10.93×), Diane Sawyer (34.55×), and Keith Stanfield (13.77×) over the country average.

Where do Chevrolet Chevy II / Nova fans live in United States?

Chevrolet Chevy II / Nova fans in United States are most concentrated in California (reach 62,765), Texas (reach 55,421), and Florida (reach 35,797). These three regions account for the largest share of the active audience.

What other brands do Chevrolet Chevy II / Nova fans also like?

Beyond Chevrolet Chevy II / Nova itself, the audience over-indexes on Diane Sawyer (34.55×), Keith Stanfield (13.77×), Totally Spies! (25.97×), and Israel (3.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Chevy II / Nova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.