Chinese tea Audience in United States

Chinese tea logo

Chinese tea has an estimated audience of 779,655 people in United States. 47.1% are female, 52.9% are male, average age 40.6. Top regions: Florida, California, New York. Top brand affinities: Regional styles of Mexican music, Tipsy Elves, Product design, Pro-Ject, Historic site.

The average Chinese tea fan in United States is 40.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Regional styles of Mexican music, Tipsy Elves, Product design, with strongest over-indexing on Regional styles of Mexican music (16.3× the country average). Demographically, the Chinese tea audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Chinese tea fans

Demographic split for Chinese tea audience in United States
MetricValue
Female47.1%
Male52.9%
Average age40.6
Estimated audience size779,655

Audience persona

The typical Chinese tea fan in United States is balanced, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Chinese tea in United States
RegionReachAffinity
Florida202,9823.85×
California136,5771.59×
New York65,9481.51×
Texas62,4550.93×
Illinois41,3741.59×
Pennsylvania32,6291.24×
Washington25,4741.63×
Massachusetts24,5831.6×
New Jersey23,2831.17×
Georgia22,7370.95×
North Carolina21,4360.91×
Virginia19,2941.02×
Ohio19,2510.8×
Michigan17,9970.88×
Maryland13,9361.04×
Arizona13,6510.86×
Tennessee11,5020.74×
Oregon10,9931.23×
Colorado10,7290.87×
Indiana10,7270.75×
Minnesota9,4440.85×
South Carolina9,3000.79×
Missouri9,0980.72×
Nevada8,5971.14×
Louisiana8,5440.85×
Wisconsin8,1870.7×
Connecticut8,1341.04×
Oklahoma7,0580.82×
Alabama6,6510.61×
Kentucky6,0500.62×
Utah4,8690.7×
Arkansas4,7340.74×
Hawaii4,7081.4×
Kansas4,5960.75×
Mississippi4,4550.69×
Iowa3,7940.59×
Washington, District of Columbia3,2281.38×
New Hampshire3,2091.04×
New Mexico3,0100.77×
Rhode Island2,9841.2×
Maine2,8101.01×
Idaho2,7970.72×
Nebraska2,7930.71×
West Virginia2,7400.75×
Delaware1,6440.76×
Montana1,5060.7×
Vermont1,4111.03×
Alaska1,2950.78×
North Dakota1,0850.68×
South Dakota1,0530.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese tea audience
BrandAffinityCategory
Regional styles of Mexican music16.3×Music & Radio
Tipsy Elves16.3×Shopping
Product design2×Business & Career
Pro-Ject3.63×Music & Radio
Historic site2.89×Arts & Culture
UK garage3.46×Music & Radio
JDSU1.83×Business & Career
Staycation1.92×Home & Garden
Jesse Plemons1.98×Movies & TV
Nebraska Cornhuskers football2.02×Sports
Hebe3.63×Home & Garden
Electrolyte2.59×Health
nbc chicago3.05×Movies & TV
Stamp collecting2.45×Home & Garden
Home staging2.69×Home & Garden
Queens College, City University of New York3.55×Business & Career
WESH2.34×Movies & TV
Jaws2.59×Movies & TV
ABC 7 Chicago1.98×Movies & TV
Vocal harmony1.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese tea audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.71
Risk AppetiteTHRILL1.31
Need for SecurityCONSERVATISM1.31
TravellingTHRILL1.3
Social Media UsageJOY1.04
Career OrientationPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Chinese tea
CountryShare
United States30.6%
Japan9.0%
Taiwan7.1%

See Chinese tea audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Chinese tea have in United States?

Chinese tea has an estimated audience of 779,655 people in United States, concentrated in Florida and California.

What is the gender split and age of Chinese tea fans?

47.1% of Chinese tea fans are female, 52.9% are male, with an average age of 40.6 years.

Which brands do Chinese tea fans like most?

Chinese tea fans show strongest brand affinity for Regional styles of Mexican music (16.3×), Tipsy Elves (16.3×), and Product design (2×) over the country average.

Where do Chinese tea fans live in United States?

Chinese tea fans in United States are most concentrated in Florida (reach 202,982), California (reach 136,577), and New York (reach 65,948). These three regions account for the largest share of the active audience.

What other brands do Chinese tea fans also like?

Beyond Chinese tea itself, the audience over-indexes on Tipsy Elves (16.3×), Product design (2×), Pro-Ject (3.63×), and Historic site (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.