Rascasse Audience Intelligence

Chinese tea Audience in United States

A data profile of the people who buy, follow and care about Chinese tea in United States — modelled from more than twelve digital signal sources. Chinese tea has an estimated audience of 779,655 people in United States.

#59among Beverage in United States#9625among Topic in United States#1551in Food & Beverages

The average Chinese tea fan in United States is 40.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Young-adult fiction, Horror movies, Donald Trump, with strongest over-indexing on Young-adult fiction (12.26× the country average).

Demographically, the Chinese tea audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chinese tea fan in United States is balanced, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Young-adult fiction.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chinese tea profile in United States.

Audience size
780K
in United States
Gender
47.1%♀
52.9% male
Age
40.6
average years
Country rank
#27928
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chinese tea fans

47.1% are female, 52.9% are male, average age 40.6.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Chinese tea audience in United States
MetricValue
Female47.1%
Male52.9%
Average age40.6
Estimated audience size779,655
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Chinese tea audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Chinese tea audience comes from United States.

Worldwide audience distribution share by country for Chinese tea
CountryShare
United States30.6%
Japan9.0%
Taiwan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chinese tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Chinese tea fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K3.88×
02California~100K1.60×
03Washington~20K1.47×
04Massachusetts~20K1.39×
05New York~60K1.38×
06Hawaii~5K1.35×
07Illinois~30K1.30×
08Oregon~10K1.22×
09Washington, District of Columbia~3K1.22×
10New Jersey~20K1.09×
11Pennsylvania~30K1.08×
12Rhode Island~3K1.08×
13Connecticut~8K1.06×
14Nevada~8K1.05×
15New Hampshire~3K1.05×
16Maryland~10K1.04×
17Maine~3K1.04×
18Virginia~20K1.02×
19Alaska~2K1.00×
20Vermont~1K1.00×
21Delaware~2K0.93×
22Georgia~20K0.92×
23North Carolina~20K0.92×
24Colorado~10K0.91×
25Montana~2K0.91×
26North Dakota~1K0.91×
27Minnesota~10K0.90×
28New Mexico~4K0.90×
29Michigan~20K0.89×
30Arizona~10K0.89×
31Texas~60K0.88×
32South Dakota~2K0.88×
33West Virginia~3K0.87×
34Utah~6K0.86×
35Idaho~3K0.85×
36Indiana~10K0.84×
37Louisiana~8K0.84×
38Kansas~5K0.84×
39Nebraska~3K0.84×
40Ohio~20K0.83×
41South Carolina~10K0.83×
42Kentucky~8K0.83×
43Oklahoma~7K0.83×
44Arkansas~5K0.83×
45Mississippi~5K0.82×
46Missouri~10K0.81×
47Wisconsin~9K0.81×
48Tennessee~10K0.79×
49Iowa~5K0.78×
50Alabama~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Chinese tea, United States
0.76×1.00×3.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chinese tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chinese tea audience
#·InterestCategoryAffinity×
01Young-adult fictionLiterature12.26×
02Horror moviesMovies & TV3.65×
03RedditInternet & Social Media3.37×
04Real propertyHome & Garden3.02×
05Fantasy moviesMovies & TV2.86×
06Donald TrumpPolitics & Society2.39×
07SmartphonesTechnology & Electronics2.26×
08SUVsCars & Mobility2.26×
09BankingBusiness & Career2.22×
10Breaking newsMovies & TV2.19×
11BeerFood & Beverages2.18×
12American footballSports2.14×
13InsuranceBusiness & Career2.12×
14XInternet & Social Media2.10×
15CookingFood & Beverages2.09×
16CoffeeFood & Beverages2.08×
17Alcoholic beveragesFood & Beverages2.06×
18CNNMovies & TV2.01×
19Home improvementHome & Garden1.91×
20WalmartShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chinese tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chinese tea audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.74×
PatriotismCONSERVATISM1.71×
IndividualismJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chinese tea audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.62×
SustainabilityBALANCE0.66×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chinese tea have in United States?

Chinese tea has an estimated audience of 779,655 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Chinese tea fans?

47.1% of Chinese tea fans are female, 52.9% are male, with an average age of 40.6 years.

03

Which brands do Chinese tea fans like most?

Chinese tea fans show strongest brand affinity for Young-adult fiction (12.26×), Horror movies (3.65×), and Donald Trump (2.39×) over the country average.

04

Where do Chinese tea fans live in United States?

Chinese tea fans in United States are most concentrated in Florida (reach ~200K), California (reach ~100K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Chinese tea fans also like?

Beyond Chinese tea itself, the audience over-indexes on Horror movies (3.65×), Donald Trump (2.39×), Reddit (3.37×), and Cooking (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Chinese tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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