Christmas stocking Audience in United States

Christmas stocking logo

Christmas stocking has an estimated audience of 1,900,031 people in United States. 78.6% are female, 21.4% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, The Streets.

The average Christmas stocking fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Christmas stocking audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Christmas stocking fans

Demographic split for Christmas stocking audience in United States
MetricValue
Female78.6%
Male21.4%
Average age42.1
Estimated audience size1,900,031

Audience persona

The typical Christmas stocking fan in United States is more female, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Christmas stocking in United States
RegionReachAffinity
California200,4710.96×
Texas172,3231.05×
New York100,2520.94×
Florida96,0550.75×
Pennsylvania63,9981×
Illinois60,7150.96×
North Carolina58,6691.03×
Georgia56,6520.97×
Ohio56,3420.96×
Michigan44,9160.9×
New Jersey44,5400.92×
Virginia43,0390.93×
Washington42,5351.12×
Tennessee42,0721.1×
Massachusetts36,5940.98×
Indiana33,8460.98×
Alabama33,0991.25×
Arizona32,4720.84×
Louisiana32,4411.32×
Missouri31,4841.03×
South Carolina28,2190.99×
Colorado26,9140.9×
Minnesota26,5660.98×
Kentucky26,2321.1×
Maryland24,5700.75×
Wisconsin23,9860.84×
Oregon23,5041.08×
Oklahoma23,0371.09×
Utah23,0091.35×
Mississippi19,3931.24×
Arkansas17,6181.13×
Kansas17,5451.17×
Connecticut17,4890.92×
Iowa15,8631.01×
Nevada13,9660.76×
Idaho11,1091.17×
Nebraska8,9770.94×
New Mexico8,9300.94×
Maine8,8471.3×
West Virginia8,5930.97×
New Hampshire8,3471.11×
Hawaii7,6600.94×
Montana5,5871.06×
Rhode Island4,8220.8×
Washington, District of Columbia4,5600.8×
South Dakota4,3490.99×
Vermont3,8931.17×
North Dakota3,7810.97×
Delaware3,7380.71×
Alaska3,7010.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas stocking audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.7×Technology & Electronics
The Historian16.48×Literature
The Streets22.03×Music & Radio
Zoo Tycoon (series)16.73×Games
Product design1.5×Business & Career
Jingoism1.65×Politics & Society
Eurail16.57×Cars & Mobility
Goop4.01×Internet & Social Media
Historic site3×Arts & Culture
Governor of Michigan5.15×Politics & Society
Fairy godmother4.64×Literature
Grinch2.42×Movies & TV
Parral, Chihuahua8.9×Travel & Leisure
edureka21.5×Business & Career
Wok3.72×Food & Beverages
Hibachi4.33×Food & Beverages
headspace4.74×Health
Vocal harmony2.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas stocking audience
TraitClusterScore
Price SensitivityPREMIUM1.54
TravellingTHRILL1.45
CreativityOPEN1.34
IndulgenceJOY1.32
Community OrientationOPEN1.23
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Christmas stocking
CountryShare
United States62.3%
United Kingdom17.6%
Canada6.7%

See Christmas stocking audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Christmas stocking have in United States?

Christmas stocking has an estimated audience of 1,900,031 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas stocking fans?

78.6% of Christmas stocking fans are female, 21.4% are male, with an average age of 42.1 years.

Which brands do Christmas stocking fans like most?

Christmas stocking fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.7×) over the country average.

Where do Christmas stocking fans live in United States?

Christmas stocking fans in United States are most concentrated in California (reach 200,471), Texas (reach 172,323), and New York (reach 100,252). These three regions account for the largest share of the active audience.

What other brands do Christmas stocking fans also like?

Beyond Christmas stocking itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.7×), The Historian (16.48×), and The Streets (22.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas stocking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.