Clearwater, Florida Audience in United States

Clearwater, Florida has an estimated audience of 5,075,044 people in United States. 56.8% are female, 43.2% are male, average age 44.5. Top regions: Florida, Texas, New York. Top brand affinities: MSN, Staples (Canada), Hooters, Great Clips, Tampa Bay Rays.

The average Clearwater, Florida fan in United States is 44.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include MSN, Staples (Canada), Hooters, with strongest over-indexing on MSN (4.03× the country average). Demographically, the Clearwater, Florida audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Clearwater, Florida fans

Demographic split for Clearwater, Florida audience in United States
MetricValue
Female56.8%
Male43.2%
Average age44.5
Estimated audience size5,075,044

Audience persona

The typical Clearwater, Florida fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Clearwater, Florida in United States
RegionReachAffinity
Florida536,6381.56×
Texas281,3180.64×
New York259,0170.91×
Ohio223,8231.43×
Pennsylvania214,9851.26×
California204,1640.37×
Georgia192,5601.23×
Illinois182,0921.08×
North Carolina168,7981.11×
Michigan150,0651.13×
Tennessee129,1301.27×
Virginia127,8671.03×
New Jersey126,6210.98×
Indiana121,3761.31×
Massachusetts107,0301.07×
South Carolina99,4411.3×
Kentucky98,8551.55×
Missouri94,8611.16×
Alabama83,3231.18×
Wisconsin82,3561.08×
Maryland80,2590.92×
Minnesota75,6691.04×
Colorado71,2280.89×
Arizona61,9990.6×
Iowa59,8481.43×
Connecticut58,9961.16×
Louisiana57,9570.89×
Washington51,8200.51×
Oklahoma45,6280.81×
Kansas41,0731.03×
Arkansas39,2790.94×
Mississippi39,0180.93×
West Virginia36,8841.56×
Nebraska32,5711.28×
Utah30,5510.67×
Oregon28,5570.49×
Nevada24,4830.5×
New Hampshire23,9531.2×
Maine21,5011.18×
North Dakota18,4441.77×
South Dakota16,6081.42×
Rhode Island15,8770.98×
Delaware14,0821.01×
Idaho14,0770.55×
New Mexico13,6800.54×
Washington, District of Columbia11,1720.73×
Vermont8,6020.97×
Montana8,4630.6×
Hawaii8,3120.38×
Alaska7,0330.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clearwater, Florida audience
BrandAffinityCategory
MSN4.03×News
Staples (Canada)4.25×Business & Career
Hooters8.33×Food & Beverages
Great Clips4.15×Beauty & Wellness
Tampa Bay Rays9.06×Sports
Google Flights3.36×Travel & Leisure
Planet Fitness2.31×Sports
Diaper bag3.67×Kids & Family
Hobby Lobby2.12×Home & Garden
FC Bayern Munich3.7×Sports
Fox News Channel1.54×Movies & TV
RaceTrac6.09×Cars & Mobility
Nature1.58×Home & Garden
Everglades7.51×Travel & Leisure
Happiness1.55×Health
Aldi1.86×Shopping
Kennedy Space Center8.65×Cars & Mobility
Real property2.51×Home & Garden
southwest airlines2.57×Travel & Leisure
Catherine O'Hara3.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clearwater, Florida audience
TraitClusterScore
PatriotismCONSERVATISM1.52
ExtroversionTHRILL1.36
TravellingTHRILL1.34
Price SensitivityPREMIUM1.31
Community OrientationOPEN1.28
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Clearwater, Florida
CountryShare
United States81.3%
United Kingdom3.9%
Canada2.8%

See Clearwater, Florida audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Clearwater, Florida have in United States?

Clearwater, Florida has an estimated audience of 5,075,044 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Clearwater, Florida fans?

56.8% of Clearwater, Florida fans are female, 43.2% are male, with an average age of 44.5 years.

Which brands do Clearwater, Florida fans like most?

Clearwater, Florida fans show strongest brand affinity for MSN (4.03×), Staples (Canada) (4.25×), and Hooters (8.33×) over the country average.

Where do Clearwater, Florida fans live in United States?

Clearwater, Florida fans in United States are most concentrated in Florida (reach 536,638), Texas (reach 281,318), and New York (reach 259,017). These three regions account for the largest share of the active audience.

What other brands do Clearwater, Florida fans also like?

Beyond Clearwater, Florida itself, the audience over-indexes on Staples (Canada) (4.25×), Hooters (8.33×), Great Clips (4.15×), and Tampa Bay Rays (9.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clearwater, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.