Rascasse Audience Intelligence

CNN en Español Audience in United States

A data profile of the people who buy, follow and care about CNN en Español in United States — modelled from more than twelve digital signal sources. CNN en Español has an estimated audience of 4,764,589 people in United States.

#65among TV Channel in United States#718in Movies & TV

The average CNN en Español fan in United States is 36.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Whataburger, Las Vegas, Colorado Rockies, with strongest over-indexing on Whataburger (8.7× the country average).

Demographically, the CNN en Español audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CNN en Español fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CNN en Español profile in United States.

Audience size
4.8M
in United States
Gender
56.1%♀
43.9% male
Age
36.9
average years
Country rank
#6977
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CNN en Español

56.1% are female, 43.9% are male, average age 36.9.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for CNN en Español audience in United States
MetricValue
Female56.1%
Male43.9%
Average age36.9
Estimated audience size4,764,589
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the CNN en Español audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3923%
40-4919%
50+13%
Fig. 04

Worldwide distribution

34.9%

of the worldwide CNN en Español audience comes from United States.

Worldwide audience distribution share by country for CNN en Español
CountryShare
United States34.9%
Mexico12.6%
Colombia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CNN en Español audience in United States is strongest.

Fig. 05

Top regions by affinity

CNN en Español fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2.5M7.22×
02New Jersey~300K2.67×
03Rhode Island~40K2.33×
04Nevada~90K1.93×
05Maryland~100K1.83×
06Texas~700K1.77×
07Connecticut~80K1.59×
08New York~400K1.56×
09Virginia~200K1.56×
10Georgia~200K1.50×
11California~800K1.48×
12Utah~60K1.37×
13North Carolina~200K1.36×
14Washington, District of Columbia~20K1.31×
15Massachusetts~100K1.28×
16Illinois~200K1.15×
17Arizona~90K0.96×
18Pennsylvania~100K0.93×
19Idaho~20K0.93×
20South Carolina~60K0.88×
21Louisiana~50K0.87×
22Colorado~60K0.86×
23Kentucky~50K0.84×
24Oregon~40K0.82×
25Indiana~70K0.78×
26Oklahoma~40K0.75×
27Kansas~30K0.72×
28Minnesota~50K0.68×
29Nebraska~20K0.68×
30New Mexico~20K0.67×
31South Dakota~7K0.67×
32Tennessee~60K0.64×
33Washington~60K0.61×
34Delaware~8K0.59×
35Alaska~6K0.54×
36Wisconsin~40K0.52×
37Arkansas~20K0.51×
38Vermont~4K0.51×
39North Dakota~5K0.49×
40New Hampshire~9K0.47×
41Michigan~60K0.46×
42Montana~6K0.45×
43Ohio~60K0.42×
44Mississippi~20K0.41×
45Alabama~30K0.40×
46Missouri~30K0.39×
47Iowa~20K0.39×
48West Virginia~9K0.38×
49Maine~7K0.38×
50Hawaii~8K0.37×
Fig. 06

Affinity by region

Affinity by region — CNN en Español, United States
0.37×1.00×7.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CNN en Español audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CNN en Español audience
#·InterestCategoryAffinity×
01El PaísNews11.74×
02Colorado RockiesSports11.25×
03WhataburgerFood & Beverages8.70×
04Atlético MadridSports8.60×
05MadridTravel & Leisure8.18×
06San Diego PadresSports6.02×
07La LigaSports6.01×
08Jessica AlbaMovies & TV5.10×
09Liga MXSports4.85×
10Milwaukee BrewersSports4.30×
11Spanish languagePolitics & Society4.17×
12Las VegasTravel & Leisure3.83×
13Apple TVMovies & TV3.22×
14Public transportCars & Mobility2.96×
15Detroit TigersSports2.93×
16Real Madrid C.F.Sports2.61×
17Stand-up comedyMovies & TV1.91×
18FIFA World CupSports1.90×
19T-MobileTechnology & Electronics1.83×
20CNNMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CNN en Español audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CNN en Español audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.86×
Convenience OrientationPREMIUM1.39×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CNN en Español audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.71×
Pet OwnershipJOY0.77×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CNN en Español have in United States?

CNN en Español has an estimated audience of 4,764,589 people in United States, concentrated in Florida and California.

02

What is the gender split and age of CNN en Español fans?

56.1% of CNN en Español fans are female, 43.9% are male, with an average age of 36.9 years.

03

Which brands do CNN en Español fans like most?

CNN en Español fans show strongest brand affinity for Whataburger (8.7×), Las Vegas (3.83×), and Colorado Rockies (11.25×) over the country average.

04

Where do CNN en Español fans live in United States?

CNN en Español fans in United States are most concentrated in Florida (reach ~2.5M), California (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do CNN en Español fans also like?

Beyond CNN en Español itself, the audience over-indexes on Las Vegas (3.83×), Colorado Rockies (11.25×), Spanish language (4.17×), and La Liga (6.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See CNN en Español audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CNN en Español. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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