CNN en Español Audience in United States

CNN en Español logo

CNN en Español has an estimated audience of 4,772,787 people in United States. 56.1% are female, 43.9% are male, average age 36.9. Top regions: Florida, California, Texas. Top brand affinities: Finnair, Google Maps, Capital One, Indeed.com, CarGurus.

The average CNN en Español fan in United States is 36.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Finnair, Google Maps, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the CNN en Español audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CNN en Español fans

Demographic split for CNN en Español audience in United States
MetricValue
Female56.1%
Male43.9%
Average age36.9
Estimated audience size4,772,787

Audience persona

The typical CNN en Español fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for CNN en Español in United States
RegionReachAffinity
Florida2,387,5267.39×
California817,5141.56×
Texas748,7901.82×
New York432,6671.62×
New Jersey309,8112.55×
Georgia231,6961.58×
North Carolina214,5721.49×
Illinois190,4791.2×
Virginia180,1831.55×
Pennsylvania160,4721×
Maryland146,4101.78×
Massachusetts126,0091.34×
Nevada89,3221.94×
Arizona88,9330.91×
Connecticut81,0281.69×
Colorado70,7200.94×
Indiana64,4710.74×
Tennessee64,3480.67×
Washington60,1830.63×
South Carolina58,6400.82×
Ohio57,0280.39×
Michigan56,7710.45×
Utah54,5951.28×
Kentucky54,3290.91×
Minnesota48,6310.71×
Louisiana46,6470.76×
Oregon44,2810.81×
Oklahoma38,8960.73×
Wisconsin34,2480.48×
Rhode Island32,5072.14×
Missouri31,6490.41×
Kansas27,9150.74×
Idaho22,2200.93×
Washington, District of Columbia18,6431.3×
Arkansas18,2550.46×
Alabama17,7790.27×
New Mexico17,0730.71×
Nebraska16,6380.7×
Mississippi12,5910.32×
Iowa10,0220.25×
New Hampshire7,1770.38×
Delaware6,8750.52×
South Dakota6,0540.55×
Maine4,2090.25×
North Dakota3,0380.31×
Hawaii2,7590.13×
West Virginia2,6230.12×
Montana2,5330.19×
Alaska2,4250.24×
Wyoming1,5180.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CNN en Español audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google Maps9.04×Internet & Social Media
Capital One8.02×Business & Career
Indeed.com6.69×Business & Career
CarGurus7.69×Cars & Mobility
Dora the Explorer30.77×Movies & TV
Circle K7.91×Shopping
Jane the Virgin21.81×Movies & TV
Enterprise Rent-A-Car6.39×Cars & Mobility
Whataburger6.54×Food & Beverages
Dakota Johnson9.67×Movies & TV
DeviantArt6.81×Internet & Social Media
Las Vegas4.26×Travel & Leisure
Cillian Murphy10.73×Movies & TV
Khan Academy7.44×Business & Career
Beetlejuice4.27×Movies & TV
Diane Keaton5.35×Movies & TV
La Liga8.19×Sports
Aaron Rodgers5.52×Sports
Billy Bob Thornton7.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CNN en Español audience
TraitClusterScore
IndulgenceJOY1.45
LGBTQ+ IdentityOPEN1.23
Urban LifestyleOPEN1.18
Quality AwarenessPREMIUM1.14
Luxury OrientationPREMIUM1.13
SpiritualityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for CNN en Español
CountryShare
United States35.2%
Mexico12.6%
Colombia8.3%

See CNN en Español audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does CNN en Español have in United States?

CNN en Español has an estimated audience of 4,772,787 people in United States, concentrated in Florida and California.

What is the gender split and age of CNN en Español fans?

56.1% of CNN en Español fans are female, 43.9% are male, with an average age of 36.9 years.

Which brands do CNN en Español fans like most?

CNN en Español fans show strongest brand affinity for Finnair (675×), Google Maps (9.04×), and Capital One (8.02×) over the country average.

Where do CNN en Español fans live in United States?

CNN en Español fans in United States are most concentrated in Florida (reach 2,387,526), California (reach 817,514), and Texas (reach 748,790). These three regions account for the largest share of the active audience.

What other brands do CNN en Español fans also like?

Beyond CNN en Español itself, the audience over-indexes on Google Maps (9.04×), Capital One (8.02×), Indeed.com (6.69×), and CarGurus (7.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CNN en Español. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.