A data profile of the people who buy, follow and care about College and university rankings in United States — modelled from more than twelve digital signal sources. College and university rankings has an estimated audience of 2,106,163 people in United States.
College and university rankings has an estimated audience of 2,106,163 people in United States. 50.0% are female, 50.0% are male, average age 47.7. Top brand affinities: Google Drive, ExxonMobil, University, CNN, Cooking.
Top brand affinities include Google Drive, ExxonMobil, University, with strongest over-indexing on Google Drive (7.33× the country average).
Demographically, the College and university rankings audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Family Orientation, Patriotism.
The typical College and university rankings fan in United States is balanced, around 47.7 years old, with strong Family Orientation tendencies and a notable affinity for Google Drive.
The key figures that characterise the College and university rankings profile in United States.
50.0% are female, 50.0% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 47.7 |
| Estimated audience size | 2,106,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 8% | |
| 30-39 | 13% | |
| 40-49 | 26% | |
| 50+ | 44% |
of the worldwide College and university rankings audience comes from United States.
| Country | Share |
|---|---|
| United States | 67.5% |
| India | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the College and university rankings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skyfall | Movies & TV | 20.00× | ||
| 02 | ExxonMobil | Cars & Mobility | 19.45× | ||
| 03 | Elderly care | Health | 11.56× | ||
| 04 | Data science | Business & Career | 8.22× | ||
| 05 | Google Drive | Technology & Electronics | 7.33× | ||
| 06 | Master of Business Administration | Business & Career | 4.57× | ||
| 07 | The New York Times | News | 4.47× | ||
| 08 | Innovation | Business & Career | 4.07× | ||
| 09 | American Express | Business & Career | 3.79× | ||
| 10 | University | Business & Career | 3.75× | ||
| 11 | Renewable energy | Business & Career | 3.69× | ||
| 12 | FedEx | Business & Career | 3.52× | ||
| 13 | Nordstrom | Shopping | 2.73× | ||
| 14 | College | Business & Career | 2.62× | ||
| 15 | CNN | Movies & TV | 2.57× | ||
| 16 | Wine | Food & Beverages | 2.25× | ||
| 17 | Internet & Social Media | 2.19× | |||
| 18 | Alcoholic beverages | Food & Beverages | 2.02× | ||
| 19 | Cooking | Food & Beverages | 1.98× | ||
| 20 | Donald Trump | Politics & Society | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.98× | |
| Patriotism | CONSERVATISM | 2.50× | |
| Need for Security | CONSERVATISM | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| DIY Mentality | THRILL | 0.77× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for College and university rankings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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