College and university rankings Audience in United States
College and university rankings has an estimated audience of 2,106,163 people in United States. 50.0% are female, 50.0% are male, average age 47.7. Top brand affinities: Google Drive, MSN, University, Gina Carano, Skyfall.
Top brand affinities include Google Drive, MSN, University, with strongest over-indexing on Google Drive (6.96× the country average). Demographically, the College and university rankings audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Business & Career · Type: POI · Subtype: University
Demographics of College and university rankings fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 47.7 |
| Estimated audience size | 2,106,163 |
Audience persona
The typical College and university rankings fan in United States is balanced, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 6.96× | Technology & Electronics |
| MSN | 3.06× | News |
| University | 3.23× | Business & Career |
| Gina Carano | 10.81× | Movies & TV |
| Skyfall | 20× | Movies & TV |
| Staples (Canada) | 2.93× | Business & Career |
| College | 2.35× | Business & Career |
| Planet Fitness | 2.07× | Sports |
| Mobile game | 2.26× | Games |
| Great Clips | 3.02× | Beauty & Wellness |
| Jack Black | 5.8× | Movies & TV |
| Aubrey Plaza | 5.81× | Movies & TV |
| Academic degree | 2.74× | Business & Career |
| United States Postal Service | 1.9× | Business & Career |
| 1.65× | Internet & Social Media | |
| Diaper bag | 2.96× | Kids & Family |
| Anime and manga fandom | 2.68× | Literature |
| Student exchange program | 8.48× | Business & Career |
| Nordstrom rack | 2.03× | Fashion & Accessoires |
| Rick and Morty | 3.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Need for Security | CONSERVATISM | 1.77 |
| Design Affinity | PREMIUM | 1.55 |
| Career Orientation | POWER | 1.42 |
| Tradition | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.5% |
| India | 5.5% |
| United Kingdom | 4.8% |
See College and university rankings audiences in other countries
- College and university rankings — Germany
- College and university rankings — United Kingdom
- College and university rankings — France
- College and university rankings — Italy
- College and university rankings — Spain
- College and university rankings — Brazil
- College and university rankings — Japan
- College and university rankings — South Korea
- College and university rankings — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for College and university rankings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.