Concealed carry Audience in United States

Concealed carry logo

Concealed carry has an estimated audience of 5,207,722 people in United States. 19.6% are female, 80.4% are male, average age 41.9. Top regions: Illinois, North Carolina, Texas. Top brand affinities: Urban Outfitters, Product design, UK garage, Home equity, Pro-Ject.

The average Concealed carry fan in United States is 41.9 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, North Carolina, Texas. Top brand affinities include Urban Outfitters, Product design, UK garage, with strongest over-indexing on Urban Outfitters (7.28× the country average). Demographically, the Concealed carry audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Concealed carry fans

Demographic split for Concealed carry audience in United States
MetricValue
Female19.6%
Male80.4%
Average age41.9
Estimated audience size5,207,722

Audience persona

The typical Concealed carry fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Concealed carry in United States
RegionReachAffinity
Illinois557,0503.21×
North Carolina426,7812.72×
Texas413,7780.92×
California365,6740.64×
Florida266,6070.76×
New York188,9360.65×
Pennsylvania133,8520.76×
Ohio133,0500.83×
Virginia130,2461.03×
Georgia121,6920.76×
Louisiana114,1061.7×
Wisconsin110,2351.41×
Arizona108,1511.02×
Michigan102,3000.75×
Missouri97,0931.16×
New Jersey95,5410.72×
Colorado91,5981.12×
Indiana90,6680.95×
Maryland89,3311×
Washington87,6590.84×
South Carolina87,6171.12×
Tennessee85,8010.82×
Minnesota74,5611×
Kentucky71,8061.1×
Alabama60,9390.84×
Oklahoma56,1350.97×
Oregon53,6970.9×
Arkansas50,3071.17×
Massachusetts49,4720.48×
Iowa48,4851.13×
Nevada48,0440.95×
Mississippi43,7641.02×
Kansas43,6311.06×
New Mexico36,3461.39×
Utah33,9230.73×
Connecticut30,4830.58×
Idaho26,6011.02×
West Virginia25,6321.06×
Nebraska24,7190.95×
Delaware15,3061.07×
New Hampshire13,5770.66×
North Dakota13,5721.27×
Hawaii13,1360.59×
Washington, District of Columbia12,4960.8×
Montana12,4230.86×
South Dakota11,5290.96×
Maine10,3850.56×
Wyoming9,7751.27×
Rhode Island8,7400.53×
Alaska7,1870.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Concealed carry audience
BrandAffinityCategory
Urban Outfitters7.28×Shopping
Product design2.09×Business & Career
UK garage5.27×Music & Radio
Home equity1.86×Home & Garden
Pro-Ject3.5×Music & Radio
Embroidery Library11.78×Home & Garden
N1 road (South Africa)3.04×Travel & Leisure
JDSU1.94×Business & Career
Stamp collecting3×Home & Garden
Acoustic music2.64×Music & Radio
Hipster5.44×Politics & Society
Notre Dame Fighting Irish football2.67×Sports
Noodle (Gorillaz)1.86×Music & Radio
Home staging2.66×Home & Garden
Vocal harmony2.15×Music & Radio
Emilio Estefan6.7×Music & Radio
Monogram1.73×Home & Garden
Hog Hunting1.52×Sports
Isometric exercise3.87×Sports
Historic site1.85×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Concealed carry audience
TraitClusterScore
PatriotismCONSERVATISM4.04
IndividualismJOY1.56
DIY MentalityTHRILL1.46
Early Adopter MentalityPOWER1.44
Quality AwarenessPREMIUM1.33
Risk AppetiteTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Concealed carry
CountryShare
United States96.3%
Canada0.5%
Philippines0.4%

See Concealed carry audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Concealed carry have in United States?

Concealed carry has an estimated audience of 5,207,722 people in United States, concentrated in Illinois and North Carolina.

What is the gender split and age of Concealed carry fans?

19.6% of Concealed carry fans are female, 80.4% are male, with an average age of 41.9 years.

Which brands do Concealed carry fans like most?

Concealed carry fans show strongest brand affinity for Urban Outfitters (7.28×), Product design (2.09×), and UK garage (5.27×) over the country average.

Where do Concealed carry fans live in United States?

Concealed carry fans in United States are most concentrated in Illinois (reach 557,050), North Carolina (reach 426,781), and Texas (reach 413,778). These three regions account for the largest share of the active audience.

What other brands do Concealed carry fans also like?

Beyond Concealed carry itself, the audience over-indexes on Product design (2.09×), UK garage (5.27×), Home equity (1.86×), and Pro-Ject (3.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Concealed carry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.