Rascasse Audience Intelligence

Concealed carry Audience in United States

A data profile of the people who buy, follow and care about Concealed carry in United States — modelled from more than twelve digital signal sources. Concealed carry has an estimated audience of 5,207,722 people in United States.

#3679among Topic in United States#409in Politics & Society

The average Concealed carry fan in United States is 41.9 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, North Carolina.

Top brand affinities include Self-defense, Drudge Report, New York Post, with strongest over-indexing on Self-defense (7.51× the country average).

Demographically, the Concealed carry audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Concealed carry fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Self-defense.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Concealed carry profile in United States.

Audience size
5.2M
in United States
Gender
19.6%♀
80.4% male
Age
41.9
average years
Country rank
#6435
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Concealed carry fans

19.6% are female, 80.4% are male, average age 41.9.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for Concealed carry audience in United States
MetricValue
Female19.6%
Male80.4%
Average age41.9
Estimated audience size5,207,722
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Concealed carry audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3917%
40-4923%
50+28%
Fig. 04

Worldwide distribution

96.3%

of the worldwide Concealed carry audience comes from United States.

Worldwide audience distribution share by country for Concealed carry
CountryShare
United States96.3%
Canada0.5%
Philippines0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Concealed carry audience in United States is strongest.

Fig. 05

Top regions by affinity

Concealed carry fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~500K2.80×
02North Carolina~400K2.35×
03Wisconsin~100K1.48×
04Louisiana~100K1.47×
05New Mexico~40K1.40×
06Minnesota~90K1.26×
07North Dakota~10K1.23×
08Wyoming~9K1.21×
09Arkansas~50K1.17×
10Delaware~20K1.12×
11Kentucky~70K1.11×
12West Virginia~30K1.11×
13Missouri~90K1.10×
14Virginia~100K1.09×
15Idaho~30K1.09×
16Kansas~40K1.08×
17Colorado~90K1.07×
18Iowa~50K1.07×
19South Dakota~10K1.04×
20Maryland~90K1.03×
21South Carolina~80K1.02×
22Mississippi~40K1.01×
23Oklahoma~60K0.98×
24Nebraska~30K0.97×
25Oregon~60K0.96×
26Montana~10K0.96×
27Arizona~100K0.95×
28Nevada~50K0.94×
29Alaska~10K0.90×
30Indiana~90K0.89×
31Washington~90K0.87×
32Washington, District of Columbia~10K0.87×
33Texas~400K0.84×
34Utah~40K0.84×
35Tennessee~90K0.83×
36Alabama~60K0.83×
37New Hampshire~20K0.82×
38Pennsylvania~100K0.79×
39Ohio~100K0.79×
40Maine~10K0.78×
41Florida~300K0.77×
42Georgia~100K0.77×
43Michigan~100K0.76×
44Hawaii~20K0.74×
45Rhode Island~10K0.74×
46New Jersey~100K0.72×
47Connecticut~30K0.66×
48New York~200K0.65×
49California~400K0.64×
50Massachusetts~60K0.54×
Fig. 06

Affinity by region

Affinity by region — Concealed carry, United States
0.54×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Concealed carry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Concealed carry audience
#·InterestCategoryAffinity×
01Smart CommunicationsTechnology & Electronics9.78×
02UTV (TV channel)Movies & TV9.05×
03Self-defenseSports7.51×
04Drudge ReportSports7.01×
05Toyota TacomaCars & Mobility5.47×
06National Rifle AssociationPolitics & Society4.90×
07New York PostNews4.29×
08Diesel engineCars & Mobility4.04×
09Touring motorcycleCars & Mobility3.98×
10Discount TireShopping3.31×
11Made in USABusiness & Career3.10×
12Hardware storeHome & Garden2.97×
13O'Reilly Auto PartsCars & Mobility2.51×
14Enterprise Rent-A-CarCars & Mobility2.50×
15AutoZoneCars & Mobility2.37×
16Real propertyHome & Garden2.34×
17Indeed.comBusiness & Career2.22×
18MenardsHome & Garden2.20×
19Donald TrumpPolitics & Society1.71×
20CampingTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Concealed carry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Concealed carry audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.99×
IndividualismJOY1.88×
DIY MentalityTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Concealed carry audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Design AffinityPREMIUM0.78×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Concealed carry have in United States?

Concealed carry has an estimated audience of 5,207,722 people in United States, concentrated in Illinois and Texas.

02

What is the gender split and age of Concealed carry fans?

19.6% of Concealed carry fans are female, 80.4% are male, with an average age of 41.9 years.

03

Which brands do Concealed carry fans like most?

Concealed carry fans show strongest brand affinity for Self-defense (7.51×), Drudge Report (7.01×), and New York Post (4.29×) over the country average.

04

Where do Concealed carry fans live in United States?

Concealed carry fans in United States are most concentrated in Illinois (reach ~500K), Texas (reach ~400K), and North Carolina (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Concealed carry fans also like?

Beyond Concealed carry itself, the audience over-indexes on Drudge Report (7.01×), New York Post (4.29×), Donald Trump (1.71×), and AutoZone (2.37×) compared to the United States average.

Appendix

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See Concealed carry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Concealed carry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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