Concealed carry in the United States Audience in United States

Concealed carry in the United States has an estimated audience of 5,811,783 people in United States. 20.8% are female, 79.2% are male, average age 43.6. Top regions: California, Florida, Texas. Top brand affinities: Finnair, Capital One, CarGurus, Google Maps, Clint Eastwood.

The average Concealed carry in the United States fan in United States is 43.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Finnair, Capital One, CarGurus, with strongest over-indexing on Finnair (675× the country average). Demographically, the Concealed carry in the United States audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Concealed carry in the United States fans

Demographic split for Concealed carry in the United States audience in United States
MetricValue
Female20.8%
Male79.2%
Average age43.6
Estimated audience size5,811,783

Audience persona

The typical Concealed carry in the United States fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Concealed carry in the United States in United States
RegionReachAffinity
California314,6630.49×
Florida281,7360.72×
Texas243,8080.49×
Ohio216,1851.21×
North Carolina196,8741.13×
Illinois189,8220.98×
New York186,3260.57×
Pennsylvania141,2850.72×
Michigan133,1300.88×
Missouri127,2371.36×
Georgia126,1790.7×
Arizona125,6081.06×
Virginia120,0860.85×
Indiana116,1791.09×
Wisconsin103,5481.18×
Tennessee103,2630.89×
Kentucky102,2431.4×
New Jersey97,3570.66×
Oklahoma86,5741.34×
Maryland83,9120.84×
Louisiana81,0051.08×
Alabama78,9380.97×
South Carolina74,6640.85×
Colorado71,9940.79×
Kansas69,4711.52×
Washington66,1790.57×
Arkansas64,4971.35×
Iowa60,8001.27×
Minnesota59,6010.72×
Nevada56,4121×
Massachusetts54,5880.48×
Nebraska50,2541.72×
West Virginia47,0081.74×
Oregon45,4810.68×
Idaho39,0691.34×
Mississippi38,4360.8×
Utah35,0610.67×
South Dakota27,2452.03×
Connecticut25,5620.44×
New Hampshire21,3030.93×
Montana20,4471.27×
New Mexico19,8080.68×
North Dakota17,6851.48×
Wyoming17,1121.99×
Maine16,8200.81×
Hawaii16,5870.66×
Washington, District of Columbia15,1150.87×
Alaska14,0731.13×
Rhode Island14,0250.76×
Vermont11,9561.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Concealed carry in the United States audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One13.88×Business & Career
CarGurus19.6×Cars & Mobility
Google Maps9.57×Internet & Social Media
Clint Eastwood18.69×Movies & TV
Aaron Rodgers13.21×Sports
AccuWeather12.85×Home & Garden
Bruce Willis13.78×Movies & TV
DuckDuckGo14.63×Internet & Social Media
Circle K10.89×Shopping
Indeed.com6.18×Business & Career
Telegram17.92×Internet & Social Media
John Wayne20.72×Movies & TV
Jason Momoa12.09×Movies & TV
Matthew McConaughey11.49×Movies & TV
DeviantArt8.91×Internet & Social Media
Nicolas Cage15×Movies & TV
Diane Keaton7.54×Movies & TV
Google News7.12×News
Margot Robbie11.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Concealed carry in the United States audience
TraitClusterScore
PatriotismCONSERVATISM2.74
IndividualismJOY1.35
Need for SecurityCONSERVATISM1.31
DIY MentalityTHRILL1.21
Risk AppetiteTHRILL1.2
Career OrientationPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Concealed carry in the United States
CountryShare
United States99.4%
Australia0.1%
Canada0.1%

See Concealed carry in the United States audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Concealed carry in the United States have in United States?

Concealed carry in the United States has an estimated audience of 5,811,783 people in United States, concentrated in California and Florida.

What is the gender split and age of Concealed carry in the United States fans?

20.8% of Concealed carry in the United States fans are female, 79.2% are male, with an average age of 43.6 years.

Which brands do Concealed carry in the United States fans like most?

Concealed carry in the United States fans show strongest brand affinity for Finnair (675×), Capital One (13.88×), and CarGurus (19.6×) over the country average.

Where do Concealed carry in the United States fans live in United States?

Concealed carry in the United States fans in United States are most concentrated in California (reach 314,663), Florida (reach 281,736), and Texas (reach 243,808). These three regions account for the largest share of the active audience.

What other brands do Concealed carry in the United States fans also like?

Beyond Concealed carry in the United States itself, the audience over-indexes on Capital One (13.88×), CarGurus (19.6×), Google Maps (9.57×), and Clint Eastwood (18.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Concealed carry in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.