Concealed carry in the United States Audience in United States
Concealed carry in the United States has an estimated audience of 5,811,783 people in United States. 20.8% are female, 79.2% are male, average age 43.6. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Vocal harmony, Wok, Governor of Michigan.
The average Concealed carry in the United States fan in United States is 43.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Concealed carry in the United States audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Concealed carry in the United States fans
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 43.6 |
| Estimated audience size | 5,811,783 |
Audience persona
The typical Concealed carry in the United States fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 314,663 | 0.49× |
| Florida | 281,736 | 0.72× |
| Texas | 243,808 | 0.49× |
| Ohio | 216,185 | 1.21× |
| North Carolina | 196,874 | 1.13× |
| Illinois | 189,822 | 0.98× |
| New York | 186,326 | 0.57× |
| Pennsylvania | 141,285 | 0.72× |
| Michigan | 133,130 | 0.88× |
| Missouri | 127,237 | 1.36× |
| Georgia | 126,179 | 0.7× |
| Arizona | 125,608 | 1.06× |
| Virginia | 120,086 | 0.85× |
| Indiana | 116,179 | 1.09× |
| Wisconsin | 103,548 | 1.18× |
| Tennessee | 103,263 | 0.89× |
| Kentucky | 102,243 | 1.4× |
| New Jersey | 97,357 | 0.66× |
| Oklahoma | 86,574 | 1.34× |
| Maryland | 83,912 | 0.84× |
| Louisiana | 81,005 | 1.08× |
| Alabama | 78,938 | 0.97× |
| South Carolina | 74,664 | 0.85× |
| Colorado | 71,994 | 0.79× |
| Kansas | 69,471 | 1.52× |
| Washington | 66,179 | 0.57× |
| Arkansas | 64,497 | 1.35× |
| Iowa | 60,800 | 1.27× |
| Minnesota | 59,601 | 0.72× |
| Nevada | 56,412 | 1× |
| Massachusetts | 54,588 | 0.48× |
| Nebraska | 50,254 | 1.72× |
| West Virginia | 47,008 | 1.74× |
| Oregon | 45,481 | 0.68× |
| Idaho | 39,069 | 1.34× |
| Mississippi | 38,436 | 0.8× |
| Utah | 35,061 | 0.67× |
| South Dakota | 27,245 | 2.03× |
| Connecticut | 25,562 | 0.44× |
| New Hampshire | 21,303 | 0.93× |
| Montana | 20,447 | 1.27× |
| New Mexico | 19,808 | 0.68× |
| North Dakota | 17,685 | 1.48× |
| Wyoming | 17,112 | 1.99× |
| Maine | 16,820 | 0.81× |
| Hawaii | 16,587 | 0.66× |
| Washington, District of Columbia | 15,115 | 0.87× |
| Alaska | 14,073 | 1.13× |
| Rhode Island | 14,025 | 0.76× |
| Vermont | 11,956 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Urban Outfitters | 3.48× | Shopping |
| Vocal harmony | 7.67× | Music & Radio |
| Wok | 10.4× | Food & Beverages |
| Governor of Michigan | 10.7× | Politics & Society |
| Grinch | 5.14× | Movies & TV |
| Hibachi | 9.61× | Food & Beverages |
| Israel | 2.55× | Travel & Leisure |
| Goop | 6.26× | Internet & Social Media |
| La Jolla | 10.16× | Travel & Leisure |
| Hipster | 9.62× | Politics & Society |
| Cherish (group) | 10.71× | Music & Radio |
| Google Home | 6.08× | Technology & Electronics |
| Grace Slick | 8.12× | Music & Radio |
| El Paso County, Colorado | 10.74× | Travel & Leisure |
| Gift registry | 10.69× | Kids & Family |
| Grammarly | 3.71× | Business & Career |
| headspace | 6.62× | Health |
| Goma | 12.54× | Travel & Leisure |
| TV Fanatic | 7.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.74 |
| Individualism | JOY | 1.35 |
| Need for Security | CONSERVATISM | 1.31 |
| DIY Mentality | THRILL | 1.21 |
| Risk Appetite | THRILL | 1.2 |
| Career Orientation | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| Australia | 0.1% |
| Canada | 0.1% |
See Concealed carry in the United States audiences in other countries
- Concealed carry in the United States — Germany
- Concealed carry in the United States — United Kingdom
- Concealed carry in the United States — France
- Concealed carry in the United States — Italy
- Concealed carry in the United States — Spain
- Concealed carry in the United States — Brazil
- Concealed carry in the United States — Japan
- Concealed carry in the United States — South Korea
- Concealed carry in the United States — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Concealed carry in the United States have in United States?
Concealed carry in the United States has an estimated audience of 5,811,783 people in United States, concentrated in California and Florida.
What is the gender split and age of Concealed carry in the United States fans?
20.8% of Concealed carry in the United States fans are female, 79.2% are male, with an average age of 43.6 years.
Which brands do Concealed carry in the United States fans like most?
Concealed carry in the United States fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (3.48×), and Vocal harmony (7.67×) over the country average.
Where do Concealed carry in the United States fans live in United States?
Concealed carry in the United States fans in United States are most concentrated in California (reach 314,663), Florida (reach 281,736), and Texas (reach 243,808). These three regions account for the largest share of the active audience.
What other brands do Concealed carry in the United States fans also like?
Beyond Concealed carry in the United States itself, the audience over-indexes on Urban Outfitters (3.48×), Vocal harmony (7.67×), Wok (10.4×), and Governor of Michigan (10.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Concealed carry in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.