Rascasse Audience Intelligence

Concealed carry in the United States Audience in United States

Name: Concealed carry in the United States — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Concealed carry in the United States in United States — modelled from more than twelve digital signal sources. Concealed carry in the United States has an estimated audience of 5,811,783 people in United States.

#3420among Topic in United States #365in Politics & Society

The average Concealed carry in the United States fan in United States is 43.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Self-defense, Drudge Report, Fox News Channel, with strongest over-indexing on Self-defense (7.14× the country average).

Demographically, the Concealed carry in the United States audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Concealed carry in the United States fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Self-defense.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Concealed carry in the United States profile in United States.

Audience size

5.8M

in United States

Gender

20.8%♀

79.2% male

Age

43.6

average years

Country rank

#5854

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Concealed carry in the United States fans

20.8% are female, 79.2% are male, average age 43.6.

Fig. 02

Gender split

20.8%

Female

79.2%

Male

Demographic split for Concealed carry in the United States audience in United States
Metric	Value
Female	20.8%
Male	79.2%
Average age	43.6
Estimated audience size	5,811,783

Fig. 03

Age distribution

Age distribution of the Concealed carry in the United States audience in United States
Age bracket	Share	%
16-19		14%
20-29		14%
30-39		16%
40-49		23%
50+		33%

Fig. 04

Worldwide distribution

99.4%

of the worldwide Concealed carry in the United States audience comes from United States.

Worldwide audience distribution share by country for Concealed carry in the United States
Country	Share
United States	99.4%
Australia	0.1%
Canada	0.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Concealed carry in the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Concealed carry in the United States fans by region: top regions in United States
#	Region	Reach	×
01	Nebraska	~60K	1.96×
02	South Dakota	~20K	1.42×
03	West Virginia	~40K	1.30×
04	Kansas	~60K	1.28×
05	Kentucky	~90K	1.22×
06	Missouri	~100K	1.19×
07	Iowa	~60K	1.19×
08	North Dakota	~10K	1.15×
09	Oklahoma	~70K	1.13×
10	Arkansas	~50K	1.12×
11	Wisconsin	~100K	1.11×
12	Idaho	~30K	1.10×
13	Ohio	~200K	1.08×
14	Montana	~20K	1.08×
15	Vermont	~10K	1.08×
16	Alaska	~10K	1.06×
17	North Carolina	~200K	1.02×
18	Arizona	~100K	1.00×
19	Louisiana	~70K	1.00×
20	Indiana	~100K	0.99×
21	New Hampshire	~20K	0.99×
22	Alabama	~80K	0.98×
23	Nevada	~50K	0.97×
24	Maine	~20K	0.97×
25	Rhode Island	~20K	0.96×
26	Mississippi	~50K	0.95×
27	Washington, District of Columbia	~20K	0.95×
28	Delaware	~20K	0.95×
29	Illinois	~200K	0.93×
30	Hawaii	~20K	0.92×
31	New Mexico	~30K	0.91×
32	Tennessee	~100K	0.90×
33	South Carolina	~80K	0.90×
34	Michigan	~100K	0.87×
35	Maryland	~90K	0.87×
36	Virginia	~100K	0.86×
37	Utah	~40K	0.86×
38	Colorado	~80K	0.84×
39	Minnesota	~70K	0.84×
40	Oregon	~60K	0.83×
41	Connecticut	~50K	0.82×
42	Pennsylvania	~200K	0.78×
43	Georgia	~100K	0.77×
44	New Jersey	~100K	0.77×
45	Washington	~90K	0.74×
46	Massachusetts	~80K	0.73×
47	Florida	~300K	0.72×
48	New York	~200K	0.64×
49	California	~400K	0.55×
50	Texas	~300K	0.54×

Affinity by region — Concealed carry in the United States, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Concealed carry in the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Concealed carry in the United States audience
#	Interest	Category	×
01	Self-defense	Sports	7.14×
02	Drudge Report	Sports	6.24×
03	National Rifle Association	Politics & Society	5.13×
04	New York Post	News	3.39×
05	Discount Tire	Shopping	3.36×
06	Fox News Channel	Movies & TV	3.25×
07	Solar panel	Home & Garden	3.25×
08	Chuck Norris	Movies & TV	3.07×
09	Hardware store	Home & Garden	2.94×
10	Made in USA	Business & Career	2.81×
11	Real property	Home & Garden	2.48×
12	Joe Biden	Politics & Society	2.44×
13	Auction	Shopping	2.25×
14	AutoZone	Cars & Mobility	2.17×
15	Menards	Home & Garden	2.13×
16	Tradition	Politics & Society	1.99×
17	Nonprofit organization	Politics & Society	1.93×
18	Donald Trump	Politics & Society	1.86×
19	Stand-up comedy	Movies & TV	1.74×
20	American Airlines	Travel & Leisure	1.65×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Concealed carry in the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Concealed carry in the United States audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	4.59×
Individualism	JOY	1.83×
Need for Security	CONSERVATISM	1.68×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Concealed carry in the United States audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.72×
Design Affinity	PREMIUM	0.73×
Pet Ownership	JOY	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Concealed carry in the United States have in United States?

Concealed carry in the United States has an estimated audience of 5,811,783 people in United States, concentrated in California and Florida.

What is the gender split and age of Concealed carry in the United States fans?

20.8% of Concealed carry in the United States fans are female, 79.2% are male, with an average age of 43.6 years.

Which brands do Concealed carry in the United States fans like most?

Concealed carry in the United States fans show strongest brand affinity for Self-defense (7.14×), Drudge Report (6.24×), and Fox News Channel (3.25×) over the country average.

Where do Concealed carry in the United States fans live in United States?

Concealed carry in the United States fans in United States are most concentrated in California (reach ~400K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Concealed carry in the United States fans also like?

Beyond Concealed carry in the United States itself, the audience over-indexes on Drudge Report (6.24×), Fox News Channel (3.25×), Donald Trump (1.86×), and Discount Tire (3.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Concealed carry in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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