Rascasse Audience Intelligence

Connecticut River Audience in United States

A data profile of the people who buy, follow and care about Connecticut River in United States — modelled from more than twelve digital signal sources. Connecticut River has an estimated audience of 705,292 people in United States.

#22among River in United States#2871among POI in United States#2294in Travel & Leisure

The average Connecticut River fan in United States is 41.7 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Connecticut, California.

Top brand affinities include Boston Bruins, Nonprofit organization, Boston Red Sox, with strongest over-indexing on Boston Bruins (5.6× the country average).

Demographically, the Connecticut River audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Connecticut River fan in United States is more female, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Boston Bruins.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Connecticut River profile in United States.

Audience size
705K
in United States
Gender
62.3%♀
37.7% male
Age
41.7
average years
Country rank
#29775
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Connecticut River fans

62.3% are female, 37.7% are male, average age 41.7.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Connecticut River audience in United States
MetricValue
Female62.3%
Male37.7%
Average age41.7
Estimated audience size705,292
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Connecticut River audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4927%
50+22%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Connecticut River audience comes from United States.

Worldwide audience distribution share by country for Connecticut River
CountryShare
United States48.1%
Spain26.2%
Portugal12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Connecticut River audience in United States is strongest.

Fig. 05

Top regions by affinity

Connecticut River fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~60K8.08×
02Vermont~10K7.96×
03New Hampshire~20K6.00×
04Massachusetts~60K4.15×
05Rhode Island~4K1.66×
06Maine~4K1.46×
07Alaska~1K0.96×
08South Dakota~2K0.94×
09North Dakota~1K0.94×
10Montana~2K0.93×
11Delaware~2K0.92×
12Hawaii~3K0.91×
13Mississippi~5K0.90×
14West Virginia~3K0.90×
15Arkansas~5K0.88×
16New Mexico~3K0.88×
17Nebraska~3K0.88×
18Idaho~3K0.88×
19Washington, District of Columbia~2K0.87×
20Kansas~5K0.86×
21Nevada~6K0.85×
22Iowa~5K0.83×
23Kentucky~7K0.80×
24Oklahoma~6K0.80×
25Louisiana~7K0.79×
26Utah~5K0.79×
27Alabama~8K0.78×
28New York~30K0.75×
29Oregon~6K0.75×
30Tennessee~10K0.74×
31South Carolina~8K0.74×
32Missouri~8K0.73×
33Wisconsin~8K0.73×
34Indiana~9K0.71×
35Minnesota~7K0.71×
36New Jersey~10K0.69×
37Maryland~8K0.69×
38Colorado~8K0.69×
39Arizona~10K0.67×
40Pennsylvania~20K0.65×
41Washington~9K0.65×
42Virginia~10K0.64×
43Michigan~10K0.63×
44Georgia~10K0.61×
45Ohio~10K0.61×
46North Carolina~10K0.61×
47Illinois~10K0.56×
48Florida~20K0.48×
49Texas~30K0.43×
50California~30K0.41×
Fig. 06

Affinity by region

Affinity by region — Connecticut River, United States
0.41×1.00×8.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Connecticut River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Connecticut River audience
#·InterestCategoryAffinity×
01Laconia Motorcycle WeekCars & Mobility11.27×
02Boston BruinsSports5.60×
03Monopoly (game)Games3.02×
04Boston Red SoxSports2.88×
05Garden centreHome & Garden2.80×
06Non-alcoholic beverageFood & Beverages2.33×
07Private equityBusiness & Career2.08×
08Toronto Blue JaysSports2.06×
09New York MetsSports1.99×
10Employment agencyBusiness & Career1.96×
11PubFood & Beverages1.90×
12Rail transportTravel & Leisure1.85×
13Charitable organizationPolitics & Society1.76×
14Hardware storeHome & Garden1.70×
15Nonprofit organizationPolitics & Society1.59×
16Veterinary medicineBusiness & Career1.58×
17EspressoFood & Beverages1.58×
18Britney SpearsMusic & Radio1.57×
19New England PatriotsSports1.57×
20Career developmentBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Connecticut River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Connecticut River audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.80×
Community OrientationOPEN1.76×
DIY MentalityTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Connecticut River audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
Luxury OrientationPREMIUM0.72×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Connecticut River have in United States?

Connecticut River has an estimated audience of 705,292 people in United States, concentrated in Massachusetts and Connecticut.

02

What is the gender split and age of Connecticut River fans?

62.3% of Connecticut River fans are female, 37.7% are male, with an average age of 41.7 years.

03

Which brands do Connecticut River fans like most?

Connecticut River fans show strongest brand affinity for Boston Bruins (5.6×), Nonprofit organization (1.59×), and Boston Red Sox (2.88×) over the country average.

04

Where do Connecticut River fans live in United States?

Connecticut River fans in United States are most concentrated in Massachusetts (reach ~60K), Connecticut (reach ~60K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Connecticut River fans also like?

Beyond Connecticut River itself, the audience over-indexes on Nonprofit organization (1.59×), Boston Red Sox (2.88×), Charitable organization (1.76×), and Hardware store (1.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Connecticut River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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