Connecticut River Audience in United States

Connecticut River has an estimated audience of 705,292 people in United States. 62.3% are female, 37.7% are male, average age 41.7. Top regions: Connecticut, Massachusetts, New York. Top brand affinities: Boston Red Sox, Boston Bruins, New England Patriots, New York Yankees, Tom Brady.

The average Connecticut River fan in United States is 41.7 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, Massachusetts, New York. Top brand affinities include Boston Red Sox, Boston Bruins, New England Patriots, with strongest over-indexing on Boston Red Sox (4.52× the country average). Demographically, the Connecticut River audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Connecticut River fans

Demographic split for Connecticut River audience in United States
MetricValue
Female62.3%
Male37.7%
Average age41.7
Estimated audience size705,292

Audience persona

The typical Connecticut River fan in United States is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Boston Red Sox.

Top regions in United States

Top regions ranked by reach for Connecticut River in United States
RegionReachAffinity
Connecticut83,32211.78×
Massachusetts62,5124.5×
New York33,0890.84×
New Hampshire20,7047.45×
California19,1650.25×
Texas11,8190.19×
Florida11,7750.25×
Vermont11,3219.14×
Pennsylvania9,7420.41×
New Jersey8,9410.5×
Virginia6,7810.39×
North Carolina6,4870.31×
Ohio6,2430.29×
Rhode Island5,7552.56×
Illinois5,3180.23×
Georgia5,1910.24×
Maine4,6921.86×
Washington4,3620.31×
Maryland4,1860.35×
Michigan3,9450.21×
Indiana3,6930.29×
Tennessee3,5150.25×
Arizona3,3650.23×
Colorado3,1930.29×
Missouri3,0090.26×
Minnesota2,6900.27×
Wisconsin2,6880.25×
South Carolina2,6470.25×
Oregon2,1050.26×
Utah1,8430.29×
Alabama1,7810.18×
Kentucky1,7740.2×
Louisiana1,6400.18×
Oklahoma1,5360.2×
Iowa1,3910.24×
Washington, District of Columbia1,3060.62×
Mississippi1,1530.2×
Kansas1,1140.2×
West Virginia1,0790.33×
Nevada1,0660.16×
Arkansas9560.16×
Nebraska9220.26×
Idaho8200.23×
Delaware8140.42×
New Mexico7640.22×
Alaska7600.5×
Montana7180.37×
Hawaii6720.22×
South Dakota6540.4×
North Dakota6370.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Connecticut River audience
BrandAffinityCategory
Boston Red Sox4.52×Sports
Boston Bruins6.07×Sports
New England Patriots2.03×Sports
New York Yankees1.55×Sports
Tom Brady2.41×Sports
Boston Celtics1.59×Sports
Pub1.54×Food & Beverages
New York Knicks1.58×Sports
Garden centre1.98×Home & Garden
Laconia Motorcycle Week7.38×Cars & Mobility
New England Revolution5.72×Sports
Mobile payment1.59×Business & Career
New York Rangers2.37×Sports
Face powder1.5×Beauty & Wellness
Toronto Maple Leafs2.28×Sports
Florida Panthers1.62×Sports
Monopoly (game)1.73×Games
Pier 1 Imports1.69×Home & Garden
Liquor store1.71×Food & Beverages
Philadelphia Flyers1.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Connecticut River audience
TraitClusterScore
Community OrientationOPEN1.23
DIY MentalityTHRILL1.18
Career OrientationPOWER1.18
Family OrientationCONSERVATISM1.13
MindfulnessBALANCE1.05
CreativityOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Connecticut River
CountryShare
United States48.1%
Spain26.2%
Portugal12.5%

See Connecticut River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Connecticut River have in United States?

Connecticut River has an estimated audience of 705,292 people in United States, concentrated in Connecticut and Massachusetts.

What is the gender split and age of Connecticut River fans?

62.3% of Connecticut River fans are female, 37.7% are male, with an average age of 41.7 years.

Which brands do Connecticut River fans like most?

Connecticut River fans show strongest brand affinity for Boston Red Sox (4.52×), Boston Bruins (6.07×), and New England Patriots (2.03×) over the country average.

Where do Connecticut River fans live in United States?

Connecticut River fans in United States are most concentrated in Connecticut (reach 83,322), Massachusetts (reach 62,512), and New York (reach 33,089). These three regions account for the largest share of the active audience.

What other brands do Connecticut River fans also like?

Beyond Connecticut River itself, the audience over-indexes on Boston Bruins (6.07×), New England Patriots (2.03×), New York Yankees (1.55×), and Tom Brady (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Connecticut River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.