Connecticut River Audience in United States
Connecticut River has an estimated audience of 705,292 people in United States. 62.3% are female, 37.7% are male, average age 41.7. Top regions: Connecticut, Massachusetts, New York. Top brand affinities: Boston Red Sox, Boston Bruins, New England Patriots, New York Yankees, Tom Brady.
The average Connecticut River fan in United States is 41.7 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, Massachusetts, New York. Top brand affinities include Boston Red Sox, Boston Bruins, New England Patriots, with strongest over-indexing on Boston Red Sox (4.52× the country average). Demographically, the Connecticut River audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Connecticut River fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 41.7 |
| Estimated audience size | 705,292 |
Audience persona
The typical Connecticut River fan in United States is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Boston Red Sox.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Connecticut | 83,322 | 11.78× |
| Massachusetts | 62,512 | 4.5× |
| New York | 33,089 | 0.84× |
| New Hampshire | 20,704 | 7.45× |
| California | 19,165 | 0.25× |
| Texas | 11,819 | 0.19× |
| Florida | 11,775 | 0.25× |
| Vermont | 11,321 | 9.14× |
| Pennsylvania | 9,742 | 0.41× |
| New Jersey | 8,941 | 0.5× |
| Virginia | 6,781 | 0.39× |
| North Carolina | 6,487 | 0.31× |
| Ohio | 6,243 | 0.29× |
| Rhode Island | 5,755 | 2.56× |
| Illinois | 5,318 | 0.23× |
| Georgia | 5,191 | 0.24× |
| Maine | 4,692 | 1.86× |
| Washington | 4,362 | 0.31× |
| Maryland | 4,186 | 0.35× |
| Michigan | 3,945 | 0.21× |
| Indiana | 3,693 | 0.29× |
| Tennessee | 3,515 | 0.25× |
| Arizona | 3,365 | 0.23× |
| Colorado | 3,193 | 0.29× |
| Missouri | 3,009 | 0.26× |
| Minnesota | 2,690 | 0.27× |
| Wisconsin | 2,688 | 0.25× |
| South Carolina | 2,647 | 0.25× |
| Oregon | 2,105 | 0.26× |
| Utah | 1,843 | 0.29× |
| Alabama | 1,781 | 0.18× |
| Kentucky | 1,774 | 0.2× |
| Louisiana | 1,640 | 0.18× |
| Oklahoma | 1,536 | 0.2× |
| Iowa | 1,391 | 0.24× |
| Washington, District of Columbia | 1,306 | 0.62× |
| Mississippi | 1,153 | 0.2× |
| Kansas | 1,114 | 0.2× |
| West Virginia | 1,079 | 0.33× |
| Nevada | 1,066 | 0.16× |
| Arkansas | 956 | 0.16× |
| Nebraska | 922 | 0.26× |
| Idaho | 820 | 0.23× |
| Delaware | 814 | 0.42× |
| New Mexico | 764 | 0.22× |
| Alaska | 760 | 0.5× |
| Montana | 718 | 0.37× |
| Hawaii | 672 | 0.22× |
| South Dakota | 654 | 0.4× |
| North Dakota | 637 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boston Red Sox | 4.52× | Sports |
| Boston Bruins | 6.07× | Sports |
| New England Patriots | 2.03× | Sports |
| New York Yankees | 1.55× | Sports |
| Tom Brady | 2.41× | Sports |
| Boston Celtics | 1.59× | Sports |
| Pub | 1.54× | Food & Beverages |
| New York Knicks | 1.58× | Sports |
| Garden centre | 1.98× | Home & Garden |
| Laconia Motorcycle Week | 7.38× | Cars & Mobility |
| New England Revolution | 5.72× | Sports |
| Mobile payment | 1.59× | Business & Career |
| New York Rangers | 2.37× | Sports |
| Face powder | 1.5× | Beauty & Wellness |
| Toronto Maple Leafs | 2.28× | Sports |
| Florida Panthers | 1.62× | Sports |
| Monopoly (game) | 1.73× | Games |
| Pier 1 Imports | 1.69× | Home & Garden |
| Liquor store | 1.71× | Food & Beverages |
| Philadelphia Flyers | 1.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.18 |
| Career Orientation | POWER | 1.18 |
| Family Orientation | CONSERVATISM | 1.13 |
| Mindfulness | BALANCE | 1.05 |
| Creativity | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.1% |
| Spain | 26.2% |
| Portugal | 12.5% |
See Connecticut River audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Missouri River (3,923,178)
Frequently asked questions
How many fans does Connecticut River have in United States?
Connecticut River has an estimated audience of 705,292 people in United States, concentrated in Connecticut and Massachusetts.
What is the gender split and age of Connecticut River fans?
62.3% of Connecticut River fans are female, 37.7% are male, with an average age of 41.7 years.
Which brands do Connecticut River fans like most?
Connecticut River fans show strongest brand affinity for Boston Red Sox (4.52×), Boston Bruins (6.07×), and New England Patriots (2.03×) over the country average.
Where do Connecticut River fans live in United States?
Connecticut River fans in United States are most concentrated in Connecticut (reach 83,322), Massachusetts (reach 62,512), and New York (reach 33,089). These three regions account for the largest share of the active audience.
What other brands do Connecticut River fans also like?
Beyond Connecticut River itself, the audience over-indexes on Boston Bruins (6.07×), New England Patriots (2.03×), New York Yankees (1.55×), and Tom Brady (2.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Connecticut River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.