Rascasse Audience Intelligence

Conoco Target Market in United States

A data profile of the people who buy, follow and care about Conoco in United States — modelled from more than twelve digital signal sources. Conoco has an estimated audience of 2,359,397 people in United States.

#19among Software in United States#1256among Brand in United States#421in Cars & Mobility

The average Conoco fan in United States is 31.2 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, Texas, Montana.

Top brand affinities include Burger King, Reddit, Discount Tire, with strongest over-indexing on Burger King (3.07× the country average).

Demographically, the Conoco audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Conoco fan in United States is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Burger King.

Category: Cars & Mobility · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Conoco profile in United States.

Audience size
2.4M
in United States
Gender
33.9%♀
66.1% male
Age
31.2
average years
Country rank
#12477
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Conoco

33.9% are female, 66.1% are male, average age 31.2.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Conoco audience in United States
MetricValue
Female33.9%
Male66.1%
Average age31.2
Estimated audience size2,359,397
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Conoco audience in United States
Age bracketShare%
16-1946%
20-2917%
30-3914%
40-4913%
50+9%
Fig. 04

Worldwide distribution

99.1%

of the worldwide Conoco audience comes from United States.

Worldwide audience distribution share by country for Conoco
CountryShare
United States99.1%
Germany0.6%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Conoco audience in United States is strongest.

Fig. 05

Top regions by affinity

Conoco customers by region in United States
#RegionReachAffinity×
01Montana~80K11.92×
02Colorado~300K8.95×
03Wyoming~20K5.83×
04South Dakota~20K3.25×
05Oklahoma~70K2.58×
06Missouri~70K1.97×
07Kansas~40K1.96×
08Idaho~20K1.88×
09Alaska~9K1.78×
10New Mexico~20K1.35×
11Nevada~20K1.05×
12North Dakota~5K0.98×
13Nebraska~10K0.87×
14New Jersey~50K0.84×
15Washington~40K0.84×
16Arkansas~10K0.79×
17Texas~100K0.72×
18Utah~10K0.59×
19Iowa~10K0.56×
20Pennsylvania~40K0.53×
21Vermont~2K0.52×
22Rhode Island~3K0.40×
23New York~50K0.39×
24West Virginia~4K0.39×
25Louisiana~10K0.38×
26Maine~3K0.38×
27New Hampshire~3K0.37×
28Hawaii~3K0.35×
29Arizona~20K0.33×
30Delaware~2K0.32×
31Indiana~10K0.29×
32Mississippi~5K0.26×
33Illinois~20K0.23×
34Kentucky~6K0.20×
35Oregon~5K0.20×
36South Carolina~6K0.18×
37Connecticut~4K0.17×
38Alabama~5K0.16×
39Tennessee~7K0.15×
40Wisconsin~5K0.15×
41Minnesota~5K0.15×
42Massachusetts~6K0.14×
43Maryland~6K0.14×
44Ohio~9K0.13×
45Michigan~8K0.13×
46Virginia~7K0.13×
47North Carolina~8K0.12×
48Georgia~8K0.11×
49California~20K0.09×
50Florida~10K0.09×
Fig. 06

Affinity by region

Affinity by region — Conoco, United States
0.09×1.00×11.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Conoco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Conoco audience
#·InterestCategoryAffinity×
01Discount TireShopping3.95×
02Burger KingFood & Beverages3.07×
03Soft drinksFood & Beverages2.98×
04Solar energyHome & Garden2.81×
05United Parcel ServiceBusiness & Career2.66×
06FedExBusiness & Career2.62×
07RedditInternet & Social Media2.61×
08T-MobileTechnology & Electronics2.45×
09Pizza HutFood & Beverages2.33×
10Horror moviesMovies & TV2.33×
11SubwayFood & Beverages2.23×
12TelecommunicationTechnology & Electronics2.08×
13AutoZoneCars & Mobility2.00×
14McDonald'sFood & Beverages1.87×
15InsuranceBusiness & Career1.86×
16WalmartShopping1.78×
17SmartphonesTechnology & Electronics1.76×
18Alcoholic beveragesFood & Beverages1.73×
19CoffeeFood & Beverages1.67×
20XInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Conoco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Conoco audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Need for SecurityCONSERVATISM1.68×
Social Media UsageJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Conoco audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Conoco's target market in United States?

Conoco's target market in United States covers an estimated 2,359,397 people, concentrated in Colorado and Texas.

02

What is the gender split and age of Conoco customers?

33.9% of the Conoco audience are female, 66.1% are male, with an average age of 31.2 years.

03

Which brands do Conoco fans like most?

Conoco fans show strongest brand affinity for Burger King (3.07×), Reddit (2.61×), and Discount Tire (3.95×) over the country average.

04

Where do Conoco fans live in United States?

Conoco fans in United States are most concentrated in Colorado (reach ~300K), Texas (reach ~100K), and Montana (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Conoco fans also like?

Beyond Conoco itself, the audience over-indexes on Reddit (2.61×), Discount Tire (3.95×), T-Mobile (2.45×), and Alcoholic beverages (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Conoco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Conoco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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