Credit Suisse Audience in United States

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Credit Suisse has an estimated audience of 284,690 people in United States. 39.6% are female, 60.4% are male, average age 46.3. Top regions: New York, California, Texas. Top brand affinities: Texas Roadhouse, DAX, Obedience school, LongHorn Steakhouse, Macy's.

The average Credit Suisse fan in United States is 46.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Texas Roadhouse, DAX, Obedience school, with strongest over-indexing on Texas Roadhouse (7.75× the country average). Demographically, the Credit Suisse audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Credit Suisse fans

Demographic split for Credit Suisse audience in United States
MetricValue
Female39.6%
Male60.4%
Average age46.3
Estimated audience size284,690

Audience persona

The typical Credit Suisse fan in United States is more male, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Credit Suisse in United States
RegionReachAffinity
New York69,9964.4×
California36,7981.18×
Texas22,5430.92×
North Carolina21,9372.56×
Florida18,7630.97×
New Jersey18,6812.58×
Illinois11,8421.25×
Massachusetts11,1761.99×
Pennsylvania10,9221.14×
Virginia9,8271.42×
Georgia7,7160.88×
Connecticut6,3182.21×
Ohio5,9860.68×
Washington5,5550.97×
Maryland5,0761.04×
Arizona4,9530.85×
Michigan4,9160.66×
Colorado4,5611.02×
Tennessee3,7830.66×
Indiana3,6230.7×
Washington, District of Columbia3,4594.04×
Missouri3,2410.71×
Minnesota3,0180.74×
South Carolina2,8540.67×
Wisconsin2,5830.6×
Oregon2,4590.75×
Alabama2,2470.56×
Utah2,0560.81×
Kentucky2,0380.57×
Nevada1,8240.66×
Louisiana1,7820.49×
Oklahoma1,5220.48×
Iowa1,3250.56×
Kansas1,2270.55×
New Hampshire1,1381.01×
Arkansas1,0230.44×
Rhode Island1,0051.11×
Hawaii9190.75×
Idaho8420.59×
Maine7560.74×
Mississippi7420.32×
Nebraska6730.47×
West Virginia6380.48×
Delaware5850.74×
Vermont5301.06×
New Mexico5120.36×
Alaska4420.73×
Montana3510.44×
South Dakota2800.42×
Wyoming2630.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Credit Suisse audience
BrandAffinityCategory
Texas Roadhouse7.75×Food & Beverages
DAX24.23×Business & Career
Obedience school26.12×Pets & Animals
LongHorn Steakhouse11.48×Food & Beverages
Macy's6.59×Shopping
Yahoo! Finance7.57×Business & Career
Rhythmic gymnastics31.96×Sports
British Shorthair11.49×Pets & Animals
rugby12.31×Sports
Lanvin (clothing)16.75×Fashion & Accessoires
Free climbing17.69×Sports
7-Eleven5.66×Shopping
Olive Garden5.86×Food & Beverages
Coach7.78×Fashion & Accessoires
Finish Line13.1×Business & Career
Aldi4.02×Shopping
Sphynx cat10.42×Pets & Animals
Google Docs4.17×Internet & Social Media
QuikTrip6.87×Shopping
Outback Steakhouse7.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Credit Suisse audience
TraitClusterScore
Career OrientationPOWER4.19
IndulgenceJOY2.14
Risk AppetiteTHRILL1.53
Luxury OrientationPREMIUM1.52
Convenience OrientationPREMIUM1.44
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Credit Suisse
CountryShare
Switzerland32.2%
United States13.1%
India6.2%

See Credit Suisse audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Credit Suisse have in United States?

Credit Suisse has an estimated audience of 284,690 people in United States, concentrated in New York and California.

What is the gender split and age of Credit Suisse fans?

39.6% of Credit Suisse fans are female, 60.4% are male, with an average age of 46.3 years.

Which brands do Credit Suisse fans like most?

Credit Suisse fans show strongest brand affinity for Texas Roadhouse (7.75×), DAX (24.23×), and Obedience school (26.12×) over the country average.

Where do Credit Suisse fans live in United States?

Credit Suisse fans in United States are most concentrated in New York (reach 69,996), California (reach 36,798), and Texas (reach 22,543). These three regions account for the largest share of the active audience.

What other brands do Credit Suisse fans also like?

Beyond Credit Suisse itself, the audience over-indexes on DAX (24.23×), Obedience school (26.12×), LongHorn Steakhouse (11.48×), and Macy's (6.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Credit Suisse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.