Rascasse Audience Intelligence

Credit Suisse Target Market in United States

A data profile of the people who buy, follow and care about Credit Suisse in United States — modelled from more than twelve digital signal sources. Credit Suisse has an estimated audience of 276,129 people in United States.

#61among Bank in United States#5233among Brand in United States#3089in Business & Career

The average Credit Suisse fan in United States is 46.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Texas Roadhouse, DAX, LongHorn Steakhouse, with strongest over-indexing on Texas Roadhouse (7.75× the country average).

Demographically, the Credit Suisse audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Credit Suisse fan in United States is more male, around 46.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Texas Roadhouse.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Credit Suisse profile in United States.

Audience size
276K
in United States
Gender
39.6%♀
60.4% male
Age
46.3
average years
Country rank
#50413
Brand in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Credit Suisse

39.6% are female, 60.4% are male, average age 46.3.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Credit Suisse audience in United States
MetricValue
Female39.6%
Male60.4%
Average age46.3
Estimated audience size276,129
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Credit Suisse audience in United States
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4921%
50+41%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Credit Suisse audience comes from United States.

Worldwide audience distribution share by country for Credit Suisse
CountryShare
Switzerland27.7%
United States13.7%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Credit Suisse audience in United States is strongest.

Fig. 05

Top regions by affinity

Credit Suisse customers by region in United States
#RegionReachAffinity×
01New York~60K4.01×
02Washington, District of Columbia~3K3.70×
03New Jersey~20K2.44×
04North Carolina~20K2.30×
05Connecticut~6K2.05×
06Massachusetts~10K1.89×
07Virginia~9K1.35×
08Illinois~10K1.20×
09California~40K1.14×
10Pennsylvania~10K1.11×
11Rhode Island<1K1.09×
12Vermont<1K1.06×
13Maryland~5K1.03×
14New Hampshire~1K1.02×
15Colorado~4K0.97×
16Florida~20K0.96×
17Washington~5K0.96×
18Alaska<1K0.94×
19Delaware<1K0.91×
20Texas~20K0.90×
21Georgia~8K0.90×
22Maine<1K0.89×
23North Dakota<1K0.88×
24Hawaii~1K0.87×
25South Dakota<1K0.87×
26Utah~2K0.86×
27Montana<1K0.85×
28Arizona~5K0.84×
29Idaho~1K0.81×
30West Virginia~1K0.81×
31Oregon~3K0.79×
32Minnesota~3K0.78×
33Nebraska~1K0.78×
34Nevada~2K0.77×
35Indiana~4K0.76×
36Missouri~3K0.76×
37Iowa~2K0.76×
38Tennessee~4K0.75×
39South Carolina~3K0.75×
40New Mexico~1K0.75×
41Mississippi~2K0.74×
42Kansas~2K0.74×
43Ohio~6K0.72×
44Michigan~5K0.72×
45Arkansas~2K0.72×
46Wisconsin~3K0.71×
47Kentucky~3K0.70×
48Alabama~3K0.69×
49Oklahoma~2K0.69×
50Louisiana~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Credit Suisse, United States
0.68×1.00×4.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Credit Suisse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Credit Suisse audience
#·InterestCategoryAffinity×
01Rhythmic gymnasticsSports31.96×
02Obedience schoolPets & Animals26.12×
03DAXBusiness & Career24.23×
04Free climbingSports17.69×
05Lanvin (clothing)Fashion & Accessoires16.75×
06rugbySports12.31×
07British ShorthairPets & Animals11.49×
08LongHorn SteakhouseFood & Beverages11.48×
09Sphynx catPets & Animals10.42×
10CoachFashion & Accessoires7.78×
11Texas RoadhouseFood & Beverages7.75×
12Yahoo! FinanceBusiness & Career7.57×
13Outback SteakhouseFood & Beverages7.36×
14QuikTripShopping6.87×
15Macy'sShopping6.59×
16Culver'sFood & Beverages6.32×
17Olive GardenFood & Beverages5.86×
187-ElevenShopping5.66×
19Popeyes Louisiana KitchenFood & Beverages5.56×
20AldiShopping4.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Credit Suisse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Credit Suisse audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.44×
Luxury OrientationPREMIUM3.17×
Convenience OrientationPREMIUM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Credit Suisse audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.53×
SpiritualityBALANCE0.59×
Need for SecurityCONSERVATISM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Credit Suisse's target market in United States?

Credit Suisse's target market in United States covers an estimated 276,129 people, concentrated in New York and California.

02

What is the gender split and age of Credit Suisse customers?

39.6% of the Credit Suisse audience are female, 60.4% are male, with an average age of 46.3 years.

03

Which brands do Credit Suisse fans like most?

Credit Suisse fans show strongest brand affinity for Texas Roadhouse (7.75×), DAX (24.23×), and LongHorn Steakhouse (11.48×) over the country average.

04

Where do Credit Suisse fans live in United States?

Credit Suisse fans in United States are most concentrated in New York (reach ~60K), California (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Credit Suisse fans also like?

Beyond Credit Suisse itself, the audience over-indexes on DAX (24.23×), LongHorn Steakhouse (11.48×), Obedience school (26.12×), and Macy's (6.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Credit Suisse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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