Rascasse Audience Intelligence

Crock (dishware) Audience in United States

A data profile of the people who buy, follow and care about Crock (dishware) in United States — modelled from more than twelve digital signal sources. Crock (dishware) has an estimated audience of 833,979 people in United States.

#9357among Topic in United States#1211in Home & Garden

The average Crock (dishware) fan in United States is 48.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Microwave oven, Discount stores, with strongest over-indexing on QVC (8.91× the country average).

Demographically, the Crock (dishware) audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crock (dishware) fan in United States is more female, around 48.1 years old, with strong Convenience Orientation tendencies and a notable affinity for QVC.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crock (dishware) profile in United States.

Audience size
834K
in United States
Gender
77.1%♀
22.9% male
Age
48.1
average years
Country rank
#26696
Topic in United States
Fig. 01

Search interest · 12-month trend

+157%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crock (dishware) fans

77.1% are female, 22.9% are male, average age 48.1.

Fig. 02

Gender split

77.1%
Female
22.9%
Male
Demographic split for Crock (dishware) audience in United States
MetricValue
Female77.1%
Male22.9%
Average age48.1
Estimated audience size833,979
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Crock (dishware) audience in United States
Age bracketShare%
16-194%
20-299%
30-3917%
40-4931%
50+39%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Crock (dishware) audience comes from United States.

Worldwide audience distribution share by country for Crock (dishware)
CountryShare
South Africa15.7%
Indonesia14.6%
Poland11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crock (dishware) audience in United States is strongest.

Fig. 05

Top regions by affinity

Crock (dishware) fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.36×
02Massachusetts~20K1.27×
03Iowa~8K1.23×
04Nebraska~5K1.15×
05Wisconsin~10K1.12×
06Virginia~20K1.11×
07Pennsylvania~30K1.09×
08Connecticut~9K1.09×
09Washington, District of Columbia~3K1.08×
10Ohio~30K1.07×
11Washington~20K1.07×
12Indiana~20K1.06×
13Missouri~10K1.06×
14Utah~8K1.06×
15West Virginia~4K1.04×
16New Hampshire~3K1.04×
17Maine~3K1.04×
18Rhode Island~3K1.04×
19North Dakota~2K1.04×
20Minnesota~10K1.03×
21Oregon~10K1.03×
22California~90K1.02×
23Kentucky~10K1.02×
24Kansas~7K1.02×
25South Dakota~2K1.02×
26New York~50K1.01×
27Illinois~30K1.01×
28Arkansas~7K1.01×
29North Carolina~20K0.99×
30Colorado~10K0.99×
31Michigan~20K0.98×
32Tennessee~20K0.98×
33Montana~2K0.98×
34New Jersey~20K0.97×
35Oklahoma~9K0.97×
36Alabama~10K0.95×
37Maryland~10K0.94×
38Idaho~4K0.94×
39South Carolina~10K0.93×
40Hawaii~3K0.93×
41Delaware~2K0.93×
42Alaska~2K0.93×
43Texas~70K0.92×
44Georgia~20K0.90×
45Louisiana~9K0.88×
46Mississippi~6K0.88×
47Florida~50K0.86×
48Arizona~10K0.83×
49New Mexico~3K0.80×
50Nevada~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Crock (dishware), United States
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crock (dishware) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crock (dishware) audience
#·InterestCategoryAffinity×
01QVCMovies & TV8.91×
02Microwave ovenHome & Garden7.32×
03Weather forecastingHome & Garden7.27×
04Slow cookerFood & Beverages5.46×
05Potato chipFood & Beverages5.37×
06Discount storesShopping4.95×
07HypermarketShopping4.31×
08Renewable energyBusiness & Career4.28×
09FedExBusiness & Career3.88×
10NostalgiaHome & Garden3.14×
11PinterestInternet & Social Media3.13×
12Mortgage loansBusiness & Career3.13×
13Shopping mallsShopping3.03×
14Organic foodFood & Beverages2.94×
15Pizza HutFood & Beverages2.90×
16SubwayFood & Beverages2.75×
17McDonald'sFood & Beverages2.46×
18BarbecueFood & Beverages2.08×
19StarbucksFood & Beverages2.08×
20FurnitureHome & Garden2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crock (dishware) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crock (dishware) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.45×
Family OrientationCONSERVATISM2.16×
Price SensitivityPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crock (dishware) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.54×
MindfulnessBALANCE0.68×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crock (dishware) have in United States?

Crock (dishware) has an estimated audience of 833,979 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crock (dishware) fans?

77.1% of Crock (dishware) fans are female, 22.9% are male, with an average age of 48.1 years.

03

Which brands do Crock (dishware) fans like most?

Crock (dishware) fans show strongest brand affinity for QVC (8.91×), Microwave oven (7.32×), and Discount stores (4.95×) over the country average.

04

Where do Crock (dishware) fans live in United States?

Crock (dishware) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Crock (dishware) fans also like?

Beyond Crock (dishware) itself, the audience over-indexes on Microwave oven (7.32×), Discount stores (4.95×), Weather forecasting (7.27×), and Pinterest (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Crock (dishware) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crock (dishware). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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