Curing (food preservation) Audience in United States

Curing (food preservation) has an estimated audience of 444,033 people in United States. 55.8% are female, 44.2% are male, average age 45.1. Top regions: California, Texas, New York. Top brand affinities: Organic food, Grilling, Reddit, Local food, Cocktail.

The average Curing (food preservation) fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Organic food, Grilling, Reddit, with strongest over-indexing on Organic food (2.1× the country average). Demographically, the Curing (food preservation) audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Curing (food preservation) fans

Demographic split for Curing (food preservation) audience in United States
MetricValue
Female55.8%
Male44.2%
Average age45.1
Estimated audience size444,033

Audience persona

The typical Curing (food preservation) fan in United States is more female, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Organic food.

Top regions in United States

Top regions ranked by reach for Curing (food preservation) in United States
RegionReachAffinity
California62,8021.29×
Texas40,7121.07×
New York27,7881.12×
Florida27,5580.92×
Illinois16,2681.1×
Pennsylvania14,0370.94×
Georgia13,8811.01×
Ohio13,6551×
North Carolina13,1430.98×
Michigan11,5310.99×
Virginia11,3321.05×
Washington10,5451.18×
New Jersey10,0550.89×
Arizona9,5191.05×
Massachusetts8,7401×
Tennessee8,4100.94×
Maryland7,6881.01×
Indiana7,4230.92×
Colorado7,2241.03×
Minnesota7,1651.13×
Wisconsin6,4340.96×
Missouri6,4010.89×
Louisiana6,2831.1×
South Carolina6,2620.94×
Oregon5,7371.13×
Alabama5,1860.84×
Kentucky4,7880.86×
Oklahoma4,4020.89×
Connecticut4,0790.92×
Nevada4,0500.94×
Utah3,6290.91×
Kansas3,1510.9×
Arkansas3,0790.84×
Mississippi3,0660.84×
Iowa2,8950.79×
Hawaii2,2331.17×
New Mexico2,1200.95×
West Virginia1,8710.9×
Nebraska1,7760.8×
Idaho1,7280.78×
Alaska1,4281.5×
New Hampshire1,3600.78×
Washington, District of Columbia1,3591.02×
Maine1,3130.83×
Montana1,2451.01×
Rhode Island1,2260.87×
South Dakota1,1341.1×
North Dakota1,1041.21×
Wyoming1,0681.62×
Vermont1,0341.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Curing (food preservation) audience
BrandAffinityCategory
Organic food2.1×Food & Beverages
Grilling1.73×Food & Beverages
Reddit1.52×Internet & Social Media
Local food1.91×Food & Beverages
Cocktail1.71×Food & Beverages
Hyundai Ioniq15.03×Cars & Mobility
FedEx1.77×Business & Career
Bakery1.58×Food & Beverages
Microwave oven1.95×Home & Garden
Steakhouse2.02×Food & Beverages
QVC2.05×Movies & TV
Sugar substitute2.15×Food & Beverages
Cider2.63×Food & Beverages
Discount Tire1.71×Shopping
Kitchenware1.53×Home & Garden
Hardware store1.52×Home & Garden
Butcher3.05×Food & Beverages
Gluten-free diet1.73×Food & Beverages
Life insurance1.58×Business & Career
Home insurance1.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Curing (food preservation) audience
TraitClusterScore
IndulgenceJOY1.82
Family OrientationCONSERVATISM1.78
Quality AwarenessPREMIUM1.49
Convenience OrientationPREMIUM1.43
Community OrientationOPEN1.39
Urban LifestyleOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Curing (food preservation)
CountryShare
Germany72.2%
United States9.4%
Brazil6.5%

See Curing (food preservation) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Curing (food preservation) have in United States?

Curing (food preservation) has an estimated audience of 444,033 people in United States, concentrated in California and Texas.

What is the gender split and age of Curing (food preservation) fans?

55.8% of Curing (food preservation) fans are female, 44.2% are male, with an average age of 45.1 years.

Which brands do Curing (food preservation) fans like most?

Curing (food preservation) fans show strongest brand affinity for Organic food (2.1×), Grilling (1.73×), and Reddit (1.52×) over the country average.

Where do Curing (food preservation) fans live in United States?

Curing (food preservation) fans in United States are most concentrated in California (reach 62,802), Texas (reach 40,712), and New York (reach 27,788). These three regions account for the largest share of the active audience.

What other brands do Curing (food preservation) fans also like?

Beyond Curing (food preservation) itself, the audience over-indexes on Grilling (1.73×), Reddit (1.52×), Local food (1.91×), and Cocktail (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Curing (food preservation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.