Customer retention Audience in United States

Customer retention has an estimated audience of 1,592,081 people in United States. 46.8% are female, 53.2% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, CarMax, Business software, LinkedIn, MSN.

The average Customer retention fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, CarMax, Business software, with strongest over-indexing on PSV Eindhoven (65.61× the country average). Demographically, the Customer retention audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Customer retention fans

Demographic split for Customer retention audience in United States
MetricValue
Female46.8%
Male53.2%
Average age45.0
Estimated audience size1,592,081

Audience persona

The typical Customer retention fan in United States is balanced, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Customer retention in United States
RegionReachAffinity
California225,2051.29×
Texas176,7121.29×
Florida155,4331.44×
New York149,8551.68×
Georgia62,9411.28×
Illinois60,4971.14×
Pennsylvania55,2001.03×
North Carolina50,4471.05×
New Jersey46,0361.14×
Ohio44,5550.91×
Michigan42,4661.02×
Virginia39,1781.01×
Tennessee35,2731.1×
Massachusetts33,7561.08×
Arizona33,7481.04×
Indiana28,3210.97×
Washington27,5500.86×
Colorado25,8571.03×
Maryland25,2230.92×
South Carolina25,2151.05×
Missouri24,1230.94×
Louisiana21,4791.05×
Alabama21,4750.97×
Wisconsin18,7730.78×
Minnesota18,1710.8×
Nevada16,8411.09×
Oregon16,0430.88×
Mississippi15,6581.19×
Oklahoma14,7690.84×
Connecticut14,2810.89×
Kentucky14,1530.71×
Utah12,7580.89×
Arkansas11,1280.85×
Kansas10,9160.87×
Iowa9,7150.74×
Idaho6,4800.81×
Washington, District of Columbia5,8901.23×
Nebraska5,6620.71×
New Hampshire5,1730.82×
West Virginia5,1700.7×
Rhode Island4,7010.93×
Hawaii4,5610.67×
Alaska4,4231.3×
Delaware4,2100.96×
South Dakota4,1221.12×
Montana3,8550.87×
New Mexico3,8530.48×
Maine3,8180.67×
North Dakota3,7051.13×
Wyoming3,5851.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Customer retention audience
BrandAffinityCategory
PSV Eindhoven65.61×Sports
CarMax7.15×Cars & Mobility
Business software14.55×Business & Career
LinkedIn3.16×Internet & Social Media
MSN2.61×News
FC Bayern Munich4.09×Sports
Staples (Canada)3.02×Business & Career
Hobby Lobby2.18×Home & Garden
Planet Fitness2.19×Sports
Affiliate marketing4.52×Business & Career
AutoZone2.11×Cars & Mobility
Innovation2.92×Business & Career
Passive income5.41×Business & Career
United States Postal Service2.04×Business & Career
Aubrey Plaza5.97×Movies & TV
Great Clips2.98×Beauty & Wellness
Best Buy1.85×Shopping
Livemusic2.37×Music & Radio
Master of Business Administration3.2×Business & Career
Software as a service7.22×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Customer retention audience
TraitClusterScore
Career OrientationPOWER2.1
Need for SecurityCONSERVATISM1.7
Social Media UsageJOY1.5
Convenience OrientationPREMIUM1.47
Risk AppetiteTHRILL1.39
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Customer retention
CountryShare
United States49.1%
United Kingdom9.9%
India9.5%

See Customer retention audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Customer retention have in United States?

Customer retention has an estimated audience of 1,592,081 people in United States, concentrated in California and Texas.

What is the gender split and age of Customer retention fans?

46.8% of Customer retention fans are female, 53.2% are male, with an average age of 45.0 years.

Which brands do Customer retention fans like most?

Customer retention fans show strongest brand affinity for PSV Eindhoven (65.61×), CarMax (7.15×), and Business software (14.55×) over the country average.

Where do Customer retention fans live in United States?

Customer retention fans in United States are most concentrated in California (reach 225,205), Texas (reach 176,712), and Florida (reach 155,433). These three regions account for the largest share of the active audience.

What other brands do Customer retention fans also like?

Beyond Customer retention itself, the audience over-indexes on CarMax (7.15×), Business software (14.55×), LinkedIn (3.16×), and MSN (2.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Customer retention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.