Rascasse Audience Intelligence

Customer retention Audience in United States

A data profile of the people who buy, follow and care about Customer retention in United States — modelled from more than twelve digital signal sources. Customer retention has an estimated audience of 1,592,081 people in United States.

#7082among Topic in United States#294in Shopping

The average Customer retention fan in United States is 45.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Innovation, Passive income, CarMax, with strongest over-indexing on Innovation (6× the country average).

Demographically, the Customer retention audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Customer retention fan in United States is balanced, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Innovation.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Customer retention profile in United States.

Audience size
1.6M
in United States
Gender
46.8%♀
53.2% male
Age
45.0
average years
Country rank
#16978
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customer retention fans

46.8% are female, 53.2% are male, average age 45.0.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Customer retention audience in United States
MetricValue
Female46.8%
Male53.2%
Average age45.0
Estimated audience size1,592,081
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Customer retention audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Customer retention audience comes from United States.

Worldwide audience distribution share by country for Customer retention
CountryShare
United States49.1%
United Kingdom9.9%
India9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customer retention audience in United States is strongest.

Fig. 05

Top regions by affinity

Customer retention fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.38×
02Florida~100K1.34×
03Texas~200K1.25×
04Georgia~60K1.20×
05California~200K1.16×
06Illinois~60K1.11×
07Virginia~40K1.11×
08North Carolina~50K1.10×
09Vermont~3K1.09×
10Alaska~4K1.07×
11Washington, District of Columbia~5K1.06×
12Louisiana~20K1.05×
13Oregon~20K1.05×
14South Dakota~4K1.05×
15North Dakota~3K1.05×
16Mississippi~10K1.04×
17Alabama~20K1.03×
18New Jersey~40K1.02×
19Tennessee~30K1.02×
20Colorado~30K1.02×
21Nevada~20K1.02×
22Arizona~30K1.00×
23Rhode Island~5K1.00×
24Montana~4K1.00×
25Delaware~4K1.00×
26Massachusetts~30K0.99×
27Pennsylvania~50K0.98×
28South Carolina~20K0.98×
29Kansas~10K0.98×
30New Hampshire~6K0.98×
31Ohio~50K0.97×
32Arkansas~10K0.97×
33Hawaii~7K0.96×
34Maine~5K0.96×
35West Virginia~7K0.95×
36Michigan~40K0.94×
37Missouri~20K0.94×
38Oklahoma~20K0.94×
39Idaho~8K0.94×
40Indiana~30K0.93×
41Maryland~30K0.92×
42Connecticut~10K0.92×
43Utah~10K0.92×
44Nebraska~7K0.92×
45Kentucky~20K0.91×
46New Mexico~7K0.91×
47Iowa~10K0.89×
48Washington~30K0.88×
49Wisconsin~20K0.86×
50Minnesota~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Customer retention, United States
0.86×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Customer retention audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Customer retention audience
#·InterestCategoryAffinity×
01Business softwareBusiness & Career12.81×
02Passive incomeBusiness & Career10.54×
03LinkedInInternet & Social Media6.30×
04InnovationBusiness & Career6.00×
05Affiliate marketingBusiness & Career5.42×
06Web serverTechnology & Electronics5.07×
07CarMaxCars & Mobility4.76×
08Cloud computingTechnology & Electronics3.86×
09FedExBusiness & Career3.68×
10Mortgage loansBusiness & Career2.49×
11T-MobileTechnology & Electronics2.37×
12BankingBusiness & Career2.35×
13Credit cardsBusiness & Career2.32×
14InsuranceBusiness & Career2.17×
15PinterestInternet & Social Media2.07×
16SmartphonesTechnology & Electronics1.98×
17Home improvementHome & Garden1.76×
18Donald TrumpPolitics & Society1.75×
19XInternet & Social Media1.75×
20CookingFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Customer retention audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Customer retention audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.42×
Career OrientationPOWER2.37×
Need for SecurityCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Customer retention audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Pet OwnershipJOY0.78×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Customer retention have in United States?

Customer retention has an estimated audience of 1,592,081 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Customer retention fans?

46.8% of Customer retention fans are female, 53.2% are male, with an average age of 45.0 years.

03

Which brands do Customer retention fans like most?

Customer retention fans show strongest brand affinity for Innovation (6×), Passive income (10.54×), and CarMax (4.76×) over the country average.

04

Where do Customer retention fans live in United States?

Customer retention fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Customer retention fans also like?

Beyond Customer retention itself, the audience over-indexes on Passive income (10.54×), CarMax (4.76×), Business software (12.81×), and LinkedIn (6.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Customer retention audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Customer retention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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