Dearborn, Michigan Audience in United States

Dearborn, Michigan logo

Dearborn, Michigan has an estimated audience of 2,590,745 people in United States. 33.0% are female, 67.0% are male, average age 41.5. Top regions: Michigan, Illinois, California. Top brand affinities: Israeli cuisine, Sinaloa, ABC 7 Chicago, WESH, JTV (Indonesia).

The average Dearborn, Michigan fan in United States is 41.5 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, California. Top brand affinities include Israeli cuisine, Sinaloa, ABC 7 Chicago, with strongest over-indexing on Israeli cuisine (8.53× the country average). Demographically, the Dearborn, Michigan audience skews more male with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Dearborn, Michigan fans

Demographic split for Dearborn, Michigan audience in United States
MetricValue
Female33.0%
Male67.0%
Average age41.5
Estimated audience size2,590,745

Audience persona

The typical Dearborn, Michigan fan in United States is more male, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Israeli cuisine.

Top regions in United States

Top regions ranked by reach for Dearborn, Michigan in United States
RegionReachAffinity
Michigan1,209,62717.86×
Illinois224,9322.61×
California174,1280.61×
Texas139,6220.63×
New York125,4230.87×
Ohio91,1851.14×
Florida90,1620.51×
New Jersey69,4511.05×
Pennsylvania56,5940.65×
Indiana51,0311.08×
Virginia49,3460.78×
Missouri49,2761.18×
Massachusetts48,4890.95×
Georgia47,9640.6×
North Carolina40,5520.52×
Washington33,8100.65×
Wisconsin32,6390.84×
Tennessee29,9010.58×
Maryland29,1440.65×
Arizona28,9180.55×
Minnesota27,0130.73×
Colorado23,3050.57×
Kentucky19,8250.61×
Oregon18,3850.62×
Alabama17,4010.48×
Kansas16,7060.82×
Connecticut15,8780.61×
South Carolina15,4590.4×
Louisiana15,0250.45×
Oklahoma14,9370.52×
Iowa13,0860.61×
Washington, District of Columbia11,4331.47×
Arkansas10,7350.5×
Nevada10,6410.42×
Utah9,4240.41×
Mississippi7,4670.35×
Nebraska7,2640.56×
Maine5,9980.65×
West Virginia5,5150.46×
New Hampshire5,2790.52×
New Mexico5,2730.41×
Idaho5,1680.4×
Hawaii4,2210.38×
Rhode Island4,1940.51×
Montana4,0920.57×
Delaware3,0050.42×
South Dakota2,7860.47×
North Dakota2,7120.51×
Vermont2,2210.49×
Alaska2,1040.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dearborn, Michigan audience
BrandAffinityCategory
Israeli cuisine8.53×Food & Beverages
Sinaloa1.74×Travel & Leisure
ABC 7 Chicago1.97×Movies & TV
WESH2.17×Movies & TV
JTV (Indonesia)2.26×
Laguna (province)4.17×
Leverage (TV series)2.17×Movies & TV
Diane Sawyer2.7×Movies & TV
Better Off Dead (film)3.19×Movies & TV
WFTV1.71×Movies & TV
Totally Spies!3.38×Movies & TV
Life of Pi2.27×Movies & TV
WSVN1.68×Movies & TV
Title Nine2.23×Fashion & Accessoires
Academy Award for Best Visual Effects2.54×Movies & TV
The Tree of Life (film)2.37×Movies & TV
Summer Days (And Summer Nights!!)5.61×Music & Radio
Jabberwocky (band)1.61×Music & Radio
Caesarea3.86×Travel & Leisure
Equinix2.14×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dearborn, Michigan audience
TraitClusterScore
DIY MentalityTHRILL1.5
Career OrientationPOWER1.49
Need for SecurityCONSERVATISM1.24
Luxury OrientationPREMIUM1.22
IndividualismJOY1.16
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Dearborn, Michigan
CountryShare
United States59.2%
Italy13.5%
United Kingdom4.5%

See Dearborn, Michigan audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Dearborn, Michigan have in United States?

Dearborn, Michigan has an estimated audience of 2,590,745 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of Dearborn, Michigan fans?

33.0% of Dearborn, Michigan fans are female, 67.0% are male, with an average age of 41.5 years.

Which brands do Dearborn, Michigan fans like most?

Dearborn, Michigan fans show strongest brand affinity for Israeli cuisine (8.53×), Sinaloa (1.74×), and ABC 7 Chicago (1.97×) over the country average.

Where do Dearborn, Michigan fans live in United States?

Dearborn, Michigan fans in United States are most concentrated in Michigan (reach 1,209,627), Illinois (reach 224,932), and California (reach 174,128). These three regions account for the largest share of the active audience.

What other brands do Dearborn, Michigan fans also like?

Beyond Dearborn, Michigan itself, the audience over-indexes on Sinaloa (1.74×), ABC 7 Chicago (1.97×), WESH (2.17×), and JTV (Indonesia) (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dearborn, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.