Rascasse Audience Intelligence

Dearborn, Michigan Audience in United States

A data profile of the people who buy, follow and care about Dearborn, Michigan in United States — modelled from more than twelve digital signal sources. Dearborn, Michigan has an estimated audience of 2,590,745 people in United States.

#26among Department store in United States#889among POI in United States#930in Travel & Leisure

The average Dearborn, Michigan fan in United States is 41.5 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Discount Tire, Used car, Detroit Tigers, with strongest over-indexing on Discount Tire (3.29× the country average).

Demographically, the Dearborn, Michigan audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dearborn, Michigan fan in United States is more male, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Discount Tire.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dearborn, Michigan profile in United States.

Audience size
2.6M
in United States
Gender
33.0%♀
67.0% male
Age
41.5
average years
Country rank
#11601
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dearborn, Michigan fans

33.0% are female, 67.0% are male, average age 41.5.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Dearborn, Michigan audience in United States
MetricValue
Female33.0%
Male67.0%
Average age41.5
Estimated audience size2,590,745
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Dearborn, Michigan audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Dearborn, Michigan audience comes from United States.

Worldwide audience distribution share by country for Dearborn, Michigan
CountryShare
United States59.2%
Italy13.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dearborn, Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Dearborn, Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~800K12.02×
02Illinois~200K1.83×
03Indiana~80K1.70×
04Ohio~100K1.68×
05Wisconsin~50K1.28×
06Minnesota~40K1.17×
07North Dakota~6K1.16×
08Washington, District of Columbia~9K1.11×
09Kentucky~30K1.06×
10Missouri~40K1.04×
11Iowa~20K1.03×
12South Dakota~6K0.99×
13Montana~7K0.96×
14Tennessee~50K0.95×
15Kansas~20K0.92×
16West Virginia~10K0.92×
17Arkansas~20K0.90×
18Oklahoma~30K0.89×
19Nebraska~10K0.89×
20New Jersey~60K0.86×
21Virginia~50K0.86×
22Idaho~10K0.86×
23Alaska~5K0.86×
24Pennsylvania~70K0.84×
25Massachusetts~40K0.84×
26New York~100K0.82×
27New Hampshire~8K0.82×
28Alabama~30K0.81×
29Maine~7K0.80×
30Florida~100K0.79×
31Vermont~4K0.79×
32Arizona~40K0.78×
33North Carolina~60K0.76×
34Washington~40K0.75×
35Colorado~30K0.75×
36Connecticut~20K0.75×
37South Carolina~30K0.74×
38Mississippi~20K0.74×
39Rhode Island~6K0.74×
40Texas~200K0.72×
41Georgia~60K0.72×
42Oregon~20K0.72×
43Delaware~5K0.71×
44Louisiana~20K0.70×
45Utah~20K0.70×
46Maryland~30K0.68×
47New Mexico~9K0.67×
48Nevada~20K0.65×
49California~200K0.63×
50Hawaii~7K0.62×
Fig. 06

Affinity by region

Affinity by region — Dearborn, Michigan, United States
0.62×1.00×12.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dearborn, Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dearborn, Michigan audience
#·InterestCategoryAffinity×
01Ford EcoSportCars & Mobility5.32×
02Detroit Red WingsSports3.43×
03Discount TireShopping3.29×
04Automobile repair shopCars & Mobility2.82×
05Ryan GoslingMovies & TV2.68×
06Air pollutionHealth2.51×
07Detroit TigersSports2.32×
08Private equityBusiness & Career2.26×
09Ford MustangCars & Mobility2.11×
10Rail transportTravel & Leisure2.05×
11Used carCars & Mobility2.04×
12Hardware storeHome & Garden2.03×
13Keanu ReevesMovies & TV2.00×
14Detroit PistonsSports1.93×
15LED lampHome & Garden1.88×
16Non-alcoholic beverageFood & Beverages1.65×
17Red LobsterFood & Beverages1.65×
18GameStopGames1.58×
19Public transportCars & Mobility1.55×
20Credit (finance)Business & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dearborn, Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dearborn, Michigan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.87×
DIY MentalityTHRILL1.52×
IndividualismJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dearborn, Michigan audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.35×
MindfulnessBALANCE0.41×
Healthy LifestyleBALANCE0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dearborn, Michigan have in United States?

Dearborn, Michigan has an estimated audience of 2,590,745 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Dearborn, Michigan fans?

33.0% of Dearborn, Michigan fans are female, 67.0% are male, with an average age of 41.5 years.

03

Which brands do Dearborn, Michigan fans like most?

Dearborn, Michigan fans show strongest brand affinity for Discount Tire (3.29×), Used car (2.04×), and Detroit Tigers (2.32×) over the country average.

04

Where do Dearborn, Michigan fans live in United States?

Dearborn, Michigan fans in United States are most concentrated in Michigan (reach ~800K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dearborn, Michigan fans also like?

Beyond Dearborn, Michigan itself, the audience over-indexes on Used car (2.04×), Detroit Tigers (2.32×), Hardware store (2.03×), and Rail transport (2.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dearborn, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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