Rascasse Audience Intelligence

Delhi Audience in United States

A data profile of the people who buy, follow and care about Delhi in United States — modelled from more than twelve digital signal sources. Delhi has an estimated audience of 2,139,019 people in United States.

#197among City in United States#1046among POI in United States#1064in Travel & Leisure

The average Delhi fan in United States is 28.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Gothic fashion, Lip gloss, Pet food, with strongest over-indexing on Gothic fashion (3.42× the country average).

Demographically, the Delhi audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Sports Activity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Delhi fan in United States is more female, around 28.9 years old, with strong Sports Activity tendencies and a notable affinity for Gothic fashion.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delhi profile in United States.

Audience size
2.1M
in United States
Gender
59.7%♀
40.3% male
Age
28.9
average years
Country rank
#13527
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delhi fans

59.7% are female, 40.3% are male, average age 28.9.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Delhi audience in United States
MetricValue
Female59.7%
Male40.3%
Average age28.9
Estimated audience size2,139,019
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Delhi audience in United States
Age bracketShare%
16-1946%
20-2927%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Delhi audience comes from United States.

Worldwide audience distribution share by country for Delhi
CountryShare
India52.2%
United States9.4%
Saudi Arabia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delhi audience in United States is strongest.

Fig. 05

Top regions by affinity

Delhi fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~90K3.17×
02Iowa~40K2.32×
03New York~300K2.31×
04California~400K1.89×
05Washington, District of Columbia~10K1.70×
06New Jersey~80K1.44×
07Washington~60K1.43×
08Massachusetts~60K1.36×
09Ohio~80K1.27×
10Virginia~70K1.25×
11Illinois~90K1.20×
12Texas~200K1.05×
13Connecticut~20K1.04×
14Maryland~40K0.98×
15Minnesota~30K0.98×
16Pennsylvania~70K0.97×
17Georgia~60K0.96×
18Oregon~20K0.96×
19Delaware~6K0.96×
20Vermont~4K0.95×
21New Hampshire~8K0.93×
22Colorado~30K0.90×
23Indiana~30K0.88×
24North Carolina~60K0.87×
25Alaska~4K0.87×
26Florida~100K0.86×
27Kentucky~20K0.86×
28Rhode Island~6K0.86×
29Utah~20K0.84×
30Michigan~50K0.82×
31Arizona~40K0.82×
32Maine~6K0.82×
33Nevada~20K0.81×
34South Dakota~4K0.81×
35Wisconsin~30K0.80×
36Kansas~10K0.80×
37Hawaii~7K0.80×
38Mississippi~10K0.79×
39Arkansas~10K0.79×
40Missouri~30K0.78×
41Nebraska~8K0.77×
42Montana~5K0.77×
43North Dakota~3K0.76×
44Idaho~8K0.74×
45Oklahoma~20K0.73×
46Tennessee~30K0.72×
47South Carolina~20K0.72×
48New Mexico~8K0.72×
49Alabama~20K0.68×
50West Virginia~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Delhi, United States
0.68×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delhi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delhi audience
#·InterestCategoryAffinity×
01OPPOTechnology & Electronics14.50×
02Roland GarrosSports6.31×
03Lip glossBeauty & Wellness3.56×
04Gothic fashionFashion & Accessoires3.42×
05Harry StylesMusic & Radio3.38×
06Comedy clubMovies & TV2.98×
07Artificial nailsBeauty & Wellness2.52×
08GraffitiArts & Culture2.47×
09Handmade jewelryFashion & Accessoires2.34×
10Eyelash extensionsBeauty & Wellness2.20×
11Art exhibitionArts & Culture2.16×
12Anti-aging creamBeauty & Wellness2.12×
13Contemporary artArts & Culture2.10×
14ManicureBeauty & Wellness1.98×
15Fine artBusiness & Career1.80×
16MuseumArts & Culture1.80×
17Pet foodPets & Animals1.72×
18Louis VuittonFashion & Accessoires1.71×
19Personal careHealth1.57×
20Taylor SwiftMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delhi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delhi audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.96×
Pet OwnershipJOY1.72×
TravellingTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delhi audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
Risk AppetiteTHRILL0.65×
Family OrientationCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Delhi have in United States?

Delhi has an estimated audience of 2,139,019 people in United States, concentrated in California and New York.

02

What is the gender split and age of Delhi fans?

59.7% of Delhi fans are female, 40.3% are male, with an average age of 28.9 years.

03

Which brands do Delhi fans like most?

Delhi fans show strongest brand affinity for Gothic fashion (3.42×), Lip gloss (3.56×), and Pet food (1.72×) over the country average.

04

Where do Delhi fans live in United States?

Delhi fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Delhi fans also like?

Beyond Delhi itself, the audience over-indexes on Lip gloss (3.56×), Pet food (1.72×), Fine art (1.8×), and Personal care (1.57×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Delhi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Delhi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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